601MAN - International Business: Microsoft's Global Strategies

This presentation provides a detailed analysis of Microsoft's international business strategies, examining its primary and supporting activities, including productivity factors, cloud services, personal computing, downloading and installation, payment methods, and troubleshooting. It highlights Microsoft's global integration through standardization and scaling of products, its collaboration with global partners, and its commitment to providing equivalent service to all customers. The presentation also covers Microsoft's international corporate-level strategies, such as regular and direct exporting, and discusses the documentation required for exporting from the United States. A SWOT analysis identifies the company's strengths, weaknesses, opportunities, and threats, offering a comprehensive overview of the elements driving Microsoft's business. The presentation concludes by referencing academic sources to support its findings.