7-Eleven Acquisition of Mobil Oil: Business Model Canvas Analysis

This report analyzes the acquisition of Mobil Oil Australia Pty Ltd by 7-Eleven Stores Australia Pty Ltd using the Business Model Canvas framework. The report begins with an executive summary and introduction to the Business Model Canvas, outlining its nine key elements: key partners, key activities, key resources, value propositions, customer relations, channels, customer segments, cost structure, and revenue streams. A SWOT analysis is conducted for each element, examining the strengths, weaknesses, opportunities, and threats associated with 7-Eleven's business operations, particularly focusing on the Slurpee brand and the acquisition's impact. The analysis covers aspects such as IT partnerships, marketing strategies, resource management, customer relations, distribution channels, customer segmentation, cost structures, and revenue models. The report concludes with findings and recommendations, suggesting strategies to optimize distribution costs, improve IT systems, and adapt to changing consumer behaviors to enhance profitability and market competitiveness. The report highlights 7-Eleven's successful expansion in the frozen carbonated beverage market and provides insights for future business strategies.