Strategic Management Assessment: Seven Eleven Strategic Plan Analysis

This assignment presents a strategic plan analysis for the 7-Eleven company, as presented by its CEO in a roadshow transcript. The plan begins with a clear articulation of the company's mission and vision. The CEO details the process of creating an effective strategy, including identifying crucial factors, understanding the internal and external environments through PEST and SWOT analyses, defining goals, assessing strategies, and planning for challenges and measurement. The PEST analysis highlights the political, social, and technological environments, while the SWOT analysis reveals strengths, weaknesses, opportunities, and threats. Key strategies include enhancing online presence through social media, improving product quality, and offering competitive pricing. The plan also outlines methods for measuring the success of these strategies, emphasizing the importance of continuous monitoring and market analysis. The assignment also includes references to the company's background and market position within the Australian retail industry.

Running head: STRATAGY MANAGEMENT
Strategy Management
Name of the Student
Name of the University
Author Note

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Transcript:
CEO: Hello everyone. Welcome to the annual roadshow. I am the Chief Executive Officer of the
Seven Eleven Organization. My chief role includes providing leadership to the management. I
am also responsible for the day-to-day decision making as well as for implementing the
company’s both short term as well as long term plans for betterments of the business. As you
guys know, the chief purpose of the road show is to enhance the revenue as well as market value
of our organization. Being the Chief Executive officer of Seven Eleven, I have prepared a
strategic plan in order to achieve the goal.
I strongly believe that it is really hard to accomplish anything without an appropriate
plan. Be it cooking a dinner, coaching a football team as well as implementing a strategy for the
company, planning is highly essential. In order to create an effective strategy for the Seven
Eleven Company, the first thing I did was to identify what’s crucial. For this, I required to
understand its external as well as internal environment. This strategy helped me to understand
the advantages as well as disadvantages faced by the company. Or this, I conducted the PEST
and SWOT analysis. The next step I followed was to define my final goals. I, in my mind, clearly
defined the expected objectives of the organization. After this, I assessed the organizations key
strategies as well as initiatives. The next step followed by me was to assess the potential
challenges that may take place during implementing the strategies. This is highly crucial since
assessing the challenges helped me to plan strategies to eradicate the same. The last thing I did
was to develop plan for measuring as well as implementing the strategic cusses. As a CEO, I
think, it is highly crucial to measure and evaluate the strategic successes in order to understand
the efficiency of the strategy. That’s it. Hopefully, I am able to provide you with the summary of
the activities I have conducted in order to produce an effective strategy for seven eleven.

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Now I will explain each and every part of the strategy to you n order to provide you with
a better understanding of the infographic. Firstly, I have stated the vision and mission of the
Seven eleven Company. The mission statement of the company is to be the best in Australia at
meeting the ever changing needs of the convenience customer. The vision statement of seven
Eleven Australia is to be the 1st choice of the consumers when it comes to market share as well as
preferences through sustainable growth and operating the business at the highest level of ethical
standards. The mission and vision statement made me understand the prime goal of the
organization. Secondly, I conducted the background research of the company in order to
understand its position and reputation in the retail market of Australia. I found out the Company,
7 Eleven was founded in the year 1927 in Texas is considered to be the largest operator as well
as licenser of the convenience stores with more than 21000 units. Currently the consumer offer
24 hour convenience and seven days a week is the cornerstone of 7-Eleven’s business. In order
to understand its current market position in the Australian retail industry, I conducted PEST
analysis. This analysis provided with me with the following information:
When it comes to political environment, I found that several restrictions have been
implemented by the Australian government in order to prevent the dominance of independent
organizations like seven eleven in the mentioned industry. I also found out that easy regulations
in the retail market paved the way for new entrance. This is bad since it enhances the competition
in the market and posses the potential impose negative impact on the revenue of the company.
The social environment is also not that favorable. People are getting inclined towards healthy life
style and that is bad since a good number of fast-food and cokes are retailed in Seven eleven.
However when it comes to technology it is definitely a good news. We all know that
technologically Australia is advanced and this provides Seven eleven the opportunity to maintain

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24*7 connections with the consumers through both offline as well as online stores. Thus PEST
analysis provided me an understanding of the issues and strong points faced by the organization
in Australia. In order to understand its micro environment strengths and weaknesses, I conducted
SWOT analysis. Some of the major strength of our organization includes convenient locations,
high brand equity, the franchise model and diversity in inflow. However, the major weaknesses
include high rental costs and high attrition of employees. The major threats that I noticed
includes increasing entrance of the new organizations, popularity of the competitors and
inclination of the consumers towards healthy lifestyle. However, during this analysis, I located
some major opportunities that can enhance the revenue of the organization and help it to regain
its position. Firstly, the online presence of our company need to be strengthens. Since Australia
have an aging population, majority of the population prefers online shopping over offline.
Secondly, in order to gain competitive advantage, Seven eleven should concentrate on at a lower
price than its competitors. Finally, as per my opinion, better promotional strategies can always be
the key of gaining local as well as international consumer loyalty.
Now I will explain to you what key strategies I have developed and how I have decided
to implement the same. The first thing that the company needs is to enhance its online presence.
For this, we will focus on promoting the business through popular social media platforms like
Facebook, Insagram and others. This strategy is not only highly cost effective but it will help us
to understand the specific requirements of the consumers. Along with this, promoting the
business through these social media platform will provide us a huge pool of local as well as
international consumers. However, for this we need to recruit employees both internally as well
as externally. In order to develop the skill of the employees for effective online marketing, our
company will provide them with on job training. My second strategy includes enhancing the

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quality of the products along with offering the products to the consumers at a slightly lower price
to the consumers in order to gain competitive advantages over the consumers. For this, we will
keep a better track of our inbound logistics as well as suppliers. I know, that some of you might
think that the idea of lowering the price will result in loss. But, think about it, it will bring about
great profit in the form of enhanced consumer loyalty in future.
Now let’s come to the measurement of strategies. I think minimum time duration of 6
months should be given to in order to monitor the effect of the strategies. When it comes to
enhance online marketing, a monitoring of the after every 15 days will be required. Similarly
regular market analysis along with regular monitoring of The inbound logistics as well as the
product delivered by the suppler will require in order to gain competitive advantage.

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Bibliography
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