7-Eleven: Business Performance and Recommendations Report

This report provides a comprehensive overview of 7-Eleven, a globally recognized convenience store chain. It begins with an executive summary and an introduction outlining the report's structure and objectives. The report then delves into the company's background, including its founding, global presence, and key competitors. It highlights 7-Eleven's strengths, such as its innovative convenience store model and its commitment to sustainability through resource efficiency and waste reduction initiatives. However, the report also addresses criticisms, particularly concerning employee satisfaction, including issues like insufficient benefits, poor work environment, and lack of employee support. The report concludes with recommendations for 7-Eleven to improve employee relations and overall business performance, including suggestions for fun activities, career development programs, and better communication strategies.

RUNNING HEAD: 7-ELEVEN
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Executive Summary
7-Eleven is a convenience store offering a high variety of consumer products. It is a
recognized supermarket store with a high presence in the international market. It has opened
a high number of convenient stores to improve the shopping experience of the customers. It
lays continuous efforts to excel in this area and it has eradicated the checkout counters and
allows the customers to pay through their mobile devices. The supermarket is also known for
its steps towards sustainability in its business process. It is developing the effective utilization
of resources and undertaking measures to minimize waste. However, it is also criticized for
not paying adequate attention to its human resources. Therefore, it is experiencing poor
reviews or negative feedback from its staff members. For improvement in this area, it is
recommended to develop fun and learning activities, positive work environment and offer
more benefits to the workers.

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Contents
Introduction................................................................................................................................3
Company overview....................................................................................................................3
Excel...........................................................................................................................................5
Convenient store.....................................................................................................................5
Sustainability..........................................................................................................................6
Criticized....................................................................................................................................6
Conclusion..................................................................................................................................7
Recommendations......................................................................................................................7
Bibliography...............................................................................................................................9

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Introduction
The report reflects on a reputed supermarket store named ‘7-Eleven’. There is a subsequent
rise in product demand with an increase in population. It leads to an increase in the number of
supermarket stores in Australia. 7-Eleven is one of a supermarket store offering a wide
variety of products to the customers at reasonable rates (Corporate7eleven, 2020).
Emphasizing on the report structure, the initial section includes a brief overview of the
company. The passing section includes the two points that the supermarket store is
appreciated. The succeeding part comprises of one area in which the store is denounced.
Additionally, it also provides the economic and practical suggestions for minimizing the level
of criticism in the concern area. The key aim of the report is to emphasize the points of excel
and criticism of 7-Eleven in Australia.
Company overview
7-Eleven is a Japanese-American chain of convenience store founded in the year 1927. It
forms the part of the retail industry in Australia. It has stores in multiple countries including
Japan, Thailand, South Korea and the United States. It has 696 stores in Australia and total of
68236 stores in the global world (Connell, 2019).

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Figure 1: List of 7-Eleven stores
Source: (Connell, 2019)
It offers products like beverages, groceries, cosmetics and other related items. It has the
employee strength of around 27866 (Bloomberg, 2020). Despite being one of the top
supermarket stores it also faces competition from its key rivals including AmPm, CST, and
BlendCard. It has a high number of the franchise in a distinct corners of the world.

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Figure 2: 7-Eleven company’s competitors
Source: (Owler, 2020)
7-Eleven was the first supermarket to initiate a convenient store for the customers. It has
opened 58000 convenient stores worldwide. These stores are opened for 24*7 to fulfill the
need of the customer (Daszkowski, 2019). The key effort to improve the customer’s shopping
experience has benefitted the company to gain global recognition.
Excel
Convenient store
Convenient stores offer a range of household groceries and good and opened for long hours.
7-Eleven is the first supermarket to open convenience stores in Australia (Melbourne) and
other countries. Its high number of outlets assists the customers in early shopping experience.
It is opened for 24*7 and therefore customers can easily occupy products as and when they
require. At some of its stores, customers do not have to join the queue but rather they can
make payment through their devices. They simply have to scan the product via the 7-Elevn
app linked to their smart card. Additionally, there are no checkout counters as well (Elmas,
2019). It saves the precious time and efforts of the customers in their purchasing process. It

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allows the customer to checkout with their mobile within a few seconds. Therefore, it is also
referred to as ‘card less and cashless store’ in Australia.
It offers a wide variety of products to fulfill the needs and cravings of its customers (7Eleven,
2020). Through this approach, it was able to cut the cost engaged in labor. Additionally, it
will enable the supermarket store to raise a high number of satisfied customers.
Sustainability
Sustainability refers to fulfilling the need of present generation without compromising with
the ability of future generation to fulfill their needs (Dresner, 2012). 7-Eleven excels in
multiple areas and one of such sustainability. It is laying steps to fulfill its responsibility
towards society. It is availing the use of ‘Solstice N40’ to minimize the carbon emission and
save energy for the effective utilization of resources. It has also motivated customers to
minimize the level of waste. It has announced that it will free coffee to customers that will
bring reusable cups for 28 days. Through this strategy, it has tried to develop among the
customers to reuse and dispose of waste in a sustainable manner (Insidefmcg, 2019). It has
installed coffee cup recycling bins in around 200 stores (Bromhead, 2019).
It has set an aim to reduce the energy footprints by 20% by the year 2017. In order to fulfill
this aim, it is actively participating in sustainability programs to reduce waste and resource
consumption (Csnews, 2019). It is also seeking the ways to opt for paper-based packaging. It
is also working with the ‘Rainforest Alliance’ and SEI for enhancing sustainable farming
practices (7andi, 2020).
Criticized
7-Eleven has received negative reviews from its employees and a rating of mere 3.2 stars on
Glassdoor. It is criticized for not offering enough benefits (monetary and non-monetary) to its
human resource. It does not offer paid leaves and a productive work environment to its
employees. Its employees often experience stress at the period of peak sales. It does not offer
appropriate pay to its employees according to the work (Glassdoor, 2020). The higher
authorities call the employee at random hours to perform the work. The employee has to
devote their higher time in working. The employees fail to receive managerial support from
the organization. It lacks fun activities to boost employee morale to work. They do not frame
plans to raise employee knowledge. It has not framed SMART goals for the employees. It
does not offer a learning experience and a promising future for its employees.

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It has resulted in a high turnover of employees in 7-Elevn (Smh, 2015). Additionally, on
Indeed as well it has received a high number of poor reviews employees (Indeed, 2020).
Therefore, it is highly criticized for its lack of attention towards its human resources.
Figure: 7-Eleven employee reviews
Source: (Indeed, 2020)
Conclusion
The report emphasizes on areas in which ‘7-Eleven’ stores excels and criticized. It is
analyzed that it is a recognized supermarket store with high presence in Australia and global
world. It is assessed that it is appreciated for initiation of convenient stores as it provide ease
in shopping process. Additionally, it is also known for its remarkable steps towards
sustainability and it is allowing the supermarket store to fulfill its social obligation. It is
acknowledged that it is highly criticized for not offering enough benefits to its staff members.
It has resulted in emergence of poor reviews with low rating on digital platform. It is
suggested that 7-Eleven should undertake measures to remove criticism from its employees.
Recommendations
7-Eleven should lay higher attention towards its employee as they are no less than an asset. It
should timely organize fun activities for its employees and it may include team building
activities and workshops. This will strengthen the relation between distinct levels of
authorities and gave rise to healthy work environment (Dobre, 2013).
It should devote efforts in raising career opportunities for employees. This will be done by
initiating learning programs for top performers. This will provide two benefits to the

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company. Firstly, it will motivate the employee to improve their performance to achieve the
benefits. Secondly, it will enable in improving employee knowledge and raising satisfied
employees (Harrison, 2012).
It should pre-inform the employee but must not call them at random hours. Additionally, it
should set SMART objectives as it will assist the employee in knowing that the organization
is exactly expecting from them (MacLeod, 2012).
It will enable the supermarket store to minimize turnover rate. This will also assist in gaining
better word of mouth, and positive reviews on digital platforms. It will help the supermarket
store in easily recruiting new employees in succeeding years.

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Bibliography
7andi, 2020. 7‒Eleven, Inc. [Online] Available at: https://www.7andi.com/en/csr/overseas/us-
sei.html [Accessed 15 January 2020].
7Eleven, 2020. Try our NEW $2 Breakfast Pizza. [Online] Available at: https://www.7-
eleven.com/ [Accessed 15 January 2020].
Bloomberg, 2020. 7-Eleven Inc. [Online] Available at:
https://www.bloomberg.com/profile/company/857724Q:US [Accessed 15 January 2020].
Bromhead, E., 2019. [Online] Available at: https://www.news.com.au/features/v3/nlmd-
2182/creative-ways-corporations-a-doing-something-for-the-planet/ [Accessed 15 January
2020].
Connell, L.O., 2019. Number of 7-Eleven stores worldwide in 2019, by country. [Online]
Available at: https://www.statista.com/statistics/269454/number-of-7-eleven-stores-
worldwide-in-2010-by-country/ [Accessed 15 January 2020].
Corporate7eleven, 2020. Oh Thank Heaven for 7-Eleven! [Online] Available at:
https://corp.7-eleven.com/corp/about [Accessed 16 January 2020].
Csnews, 2019. 7-Eleven Takes Another Step to Reduce Its Environmental Footprint. [Online]
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footprint [Accessed 15 January 2020].
Daszkowski, D., 2019. 7-Eleven Franchise Information and Costs. [Online] Available at:
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Dobre, O.I., 2013. Employee motivation and organizational performance. Review of applied
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Dresner, S., 2012. The principles of sustainability. Routledge.
Elmas, M., 2019. Is this the future of retail? 7-Eleven launches checkout-free store. [Online]
Available at: https://www.smartcompany.com.au/industries/retail/checkout-free-7-eleven/
[Accessed 15 January 2020].

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Glassdoor, 2020. 7-Eleven Reviews. [Online] Available at:
https://www.glassdoor.co.in/Reviews/7-Eleven-Reviews-E3581.htm [Accessed 15 January
2020].
Harrison, R., 2012. Employee development. Universities Press.
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Insidefmcg, 2019. “It takes 21 days to change our habits”: Inside 7-Eleven’s free coffee
initiative. [Online] Available at: https://insidefmcg.com.au/2019/08/08/it-takes-21-days-to-
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MacLeod, L., 2012. Making SMART goals smarter. Physician executive, 38(2), pp.68-72.
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Acquisitions. [Online] Available at: https://www.owler.com/company/7-eleven [Accessed 15
January 2020].
Smh, 2015. HOW 7 ELEVEN IS RIPPING OFF ITS WORKERS. [Online] Available at:
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