HI6008 Business Research Report: 7-Eleven and Social Media Effects

This business research report examines the impact of social media on the organizational effectiveness of 7-Eleven in Sydney. The report begins with topic identification, literature review, and research methodology, employing both quantitative and qualitative methods. Key areas of focus include the advantages and disadvantages of social media, its impact on customers, and its use in 7-Eleven's operations. The research incorporates data findings, analysis, and a reflection on the research experience. The report highlights the importance of a structured approach, including action planning and evaluation, to address research questions effectively. It references key academic sources to support its findings and offers insights into the challenges and benefits of integrating social media strategies for business growth and development, concluding with recommendations for future research.

Running head: MANAGEMENT
Business research
Name of the student:
Name of the university:
Author Note:

1
MANAGEMENT
Table of contents
Topic identification....................................................................................................................2
Literature review........................................................................................................................2
Research methodology...............................................................................................................3
Data findings..............................................................................................................................3
Writing for the project report.....................................................................................................4
Reflection on the research experience........................................................................................4
References..................................................................................................................................6

2
MANAGEMENT
Topic identification
Explicit research about the topic, helped me to map its impact on the specified
parameters. Within this, excavation of the research problems assisted me to apply the
appropriate approach towards application into the execution of the project. Formation of the
team and discussing the selected topics proved beneficial for assessing the effectiveness and
feasibility of the topic. Aligning with the arguments of Schön (2017), I felt that these
discussions is apt for enriching the knowledge horizons. I felt that competency with the
research topic was a wise choice for attaching different perspectives to the project. This
approach formed assistance in terms of analysing the correlation between the variables.
Library search was also helpful for upgrading the knowledge about the research topic, that is
effect of social media on the organizational effectiveness of 7 Eleven, Sydney.
Literature review
Journal articles and books were the important sources for me to collect the necessary
information. Along with this, I also accessed several websites, which broadened my
knowledge horizons. While outlining the process, I gained awareness about the facts
regarding the information related to the benefits of social media in a broader sense. In this,
the area mapped was that of the workplace, which aided me to map the impact of the social
media in attaining growth and development. Affirming with the opinions of Reynolds (2017),
I also feel that conceptual framework was crucial for summarizing the impact of the social
media in terms of attaining growth and development. Theoretical considerations is assistance
for clarifying the approach towards proving the justification of the positive hypothesis and
nullifying the negative one. Identifying the gaps in literature is also an effective step in terms
of assessing the modifications, which if applied would have been efficient for achieving other
results through considering other perspectives.

3
MANAGEMENT
Research methodology
I felt that quantitative method is apt for collecting the necessary data regarding the
role of social media for enhancing the effectiveness of 7 Eleven, Sydney. Along with this,
qualitative method is also useful in terms of assessing the extent to which social media proves
beneficial in digitalizing the operations of 7 Eleven. Selection of 150 customers is appropriate
in terms of gaining an insight into their approaches to the standards and quality of the
operations through the use of social media. Considering the assumptions of Edwards (2017), I
think that application of simple random sampling technique is not apt in terms of the
competency needed for the producing the responses regarding the impact of social media on
achieving growth and development.
The method of survey is beneficial in terms of influencing the thought process of the
sample. Variation in the options is the initiative towards mapping the arenas through which
the responses of the samples would venture. According to me, taking consent from the
samples before conducting the survey aligns with the ethical approach needed for conducting
a project. Agreeing to the propositions of Baldwin (2016), I felt that survey questionnaires are
apt for analysing the responses provided by the samples. In this, tables, charts and graphs are
beneficial for projecting the statistics needed for making estimations.
Data findings
Relevancy prevails in the expected findings and impact of the consumer based
practices on the positive and negative implications. Irrational approach in this can lead to
discrepancies in the gathering the necessary information. This develops hypothetical
approach, which is inclusive of the benefits and challenges encountered by 7 Eleven. In this, I
can say that hypothesis is framed according to the exposed performance and the standards
and quality of the products and services. Sampling techniques led to the development of the
ideas, with which the project can be completed in an efficient and effective manner (Stoner

4
MANAGEMENT
and Cennamo 2018). These techniques are also crucial in terms of developing the survey
questionnaires with due consideration to the present and the future issues.
Writing for the project report
I prepared action plan for writing the project report. In this, selection of the topic
gained the top priority. Preparing outlines helped me to work according to the requirements.
Allotting times to the activities seemed beneficial for me to complete them within the
stipulated time. Consciousness in this direction averted the instances of adding to the limited
time and financial constraints. Considering the viewpoints of Marcolino and Reali (2016), at
each interval, I conducted evaluation for the exposed performance, which helped me to
identify the drawbacks, which needs to be modified
Reflection on the research experience
When I got the topic, I felt that this is one of the areas with which I am acquainted
with. However, I felt concerned regarding the production of something, which would be new
in the field of social media marketing. I visited libraries and accessed journal articles, books
and websites for collecting the necessary information. I discussed the collected information
with the supervisors, which helped me to assess whether the selected topic is correct or not.
Once I got the approval that the topic is fine, I proceeded with the development of the aims
and objectives. This helped me to explore the rationale behind execution of the project.
After this, I moved on to the preparation of literature review, where I exposed the
significance of the concepts. In this, my approach was exploratory for gaining an insight into
the dynamics of the topic (Stynes et al. 2018). Application of the theories and models helped
me to gain a deeper understanding into the digitalization, which is needed in the workplace
for upgrading the standards and quality of the operations. The sequential step was the
methodology, which comprised of the methods through which I collected the necessary data.
I felt that if I had more time and finance, I could have conducted thematic analysis and

5
MANAGEMENT
referred to other sources. This would have helped me to reach to the expected conclusion and
recommendations. I felt that evaluation was necessary in terms of detecting the drawbacks.
Consistency was missing, which generated discrepancies, adding to the hypothetical approach
towards the assumptions (Kassean et al. 2015).

6
MANAGEMENT
References
Baldwin, M., 2016. Social work, critical reflection and the learning organization. Routledge.
Edwards, S., 2017. Reflecting differently. New dimensions: reflection-before-action and
reflection-beyond-action. International Practice Development Journal, 7(1).
Kassean, H., Vanevenhoven, J., Liguori, E. and Winkel, D.E., 2015. Entrepreneurship
education: a need for reflection, real-world experience and action. International Journal of
Entrepreneurial Behavior & Research, 21(5), pp.690-708.
Marcolino, T.Q. and Reali, A.M.D.M.R., 2016. Group chronicles: a tool for collaborative
analysis and improvement of reflection on action research. Interface-Comunicação, Saúde,
Educação, 20(56), pp.65-76.
Reynolds, M., 2017. Organizing reflection. Routledge.
Schön, D.A., 2017. The reflective practitioner: How professionals think in action. Routledge.
Stoner, A.M. and Cennamo, K.S., 2018. Strategies for Reflection-in-Action in Situated
Learning. In Enhancing Reflection within Situated Learning (pp. 17-22). Springer, Cham.
Stynes, M., Murphy, T., McNamara, G. and O’Hara, J., 2018. Reflection-on-action in
qualitative research: A critical self-appraisal rubric for deconstructing research. Issues in
Educational Research, 28(2), p.153.