Detailed Business Plan for 7 Spices Vegan Restaurant in London, UK

This document is a comprehensive business plan for '7 Spices,' a proposed vegan restaurant in London. It begins with an overview of the business idea, focusing on the growing demand for healthy food options. The plan includes a marketing strategy, emphasizing the importance of a solid foundation for achieving business goals. An evaluation of the external environment is conducted using PEST analysis, considering political, economic, social, and technological factors. The report also discusses the competitive landscape, highlighting the competitive advantages of 7 Spices, such as affordable prices and a separate bar section. Furthermore, the plan outlines the proposed target market using the STP model (Segmentation, Targeting, and Positioning) and details the marketing mix (Product, Price, Place, and Promotion). The plan aims to provide a detailed roadmap for the successful launch and operation of the vegan restaurant, addressing market opportunities and potential challenges.

Business plan

Table of Contents
INTRODUCTION.....................................................................................................................................3
An overview of your proposed business idea....................................................................................3
Examine evaluation of external environment....................................................................................4
A discussion on competition and overview of competitive advantage..................................................6
A suggestion for the proposed target market....................................................................................7
References ..........................................................................................................................................10

INTRODUCTION
There is need for entrepreneurs to take into consideration some of the aspect of
marketing. so that there will be a functional applicability in understanding rapid course of the
time. It is a process of ascertainment of the major viability propose the business idea and it is
quiet crucial for all entrepreneurs to have effectiveness in a rapid course of time. In relation
with the business idea is quiet important for all the entrepreneurs (Charter, 2017). The present
report is based upon 7 Spices that is entrepreneurial organisation that is willing to launch a
concept of vegan dishes. New venture is quiet effective launched in the confines of Mayfair
that is part of London area. The major goal here is that it helps in gaining the knowledge and
influences the business venture. Further, it includes the concept of competitive analysis and
further recommendations are drawn for target market.
Marketing plan
It is a part of the overall businesses. Marketing strategy which has been quiet solid is a
core foundation of a well-written and well established marketing plan so that goals can be
possibly achieved. A systematic marketing plan contains a specific list of actions, strategic
foundations and a use of business. A marketing plan is reflected out to be comprehension
document which can easily outlines marketing as well as advertising attempt for approaching
year. It describes a suitability of marketing objectives within a set of time period. A
marketing plan is one of descriptions of the current marketing position in which there is a
description of target market and the marketing mix which simply useful in achieving
marketing goals (Chibili, 2019). Marketing plan gives and reflective and an effective idea on
basis of framing of work structure and effective incarnation. Also, it can be suggested that
process including in marketing plan seems out to be reflective and an effective situations.
An overview of your proposed business idea
The new job launched in the United Kingdom is a vegan restaurant. It refers to
restaurant which has most useful and prosperous need for the people in London on basis of
reflecting the healthy and prosperous lifestyle. One of case study based on London showcases
the larger portion of audience which have been greatly affected by obesity and diabetes.
Hence, market gap is systematically reflected the healthy restaurant in which there is no
significant negative impact on healthy lifestyle of people. So, here, this is an idea of creating
a new venture with some effective vegan dishes under the name of “7 Spices.” It is a venture
which has been launched for the period of 6 months and within beverages and food sector.

Major speciality of this venture is Zucchini Noodles with Cashew Ricotta and Pear
Cinnamon Scones with Sour Berry Jam.
Examine evaluation of external environment
External environment is important to be determined so that these external factor so that
goals and objectives are achieved in proper manner. It is very important to understand that
there is a need to help businesses in identifying opportunities as well as threats which have
been encountered and operated. In context to 7 Spices, a vegan restaurant would be
prominently uses main course, western style starters and desserts. All fresh items must have
some fresh fruits, vegetables and other necessary ingredients. There is a need to ensure that a
good and prosperous healthy lifestyle must have needs and demands for belonging of people
in London, United Kingdom. Therefore, it is very important for entrepreneur that some macro
environmental factors must be taken into consideration on which venture would be
effectively carrying the operations. One of most effective purpose of analysis which is quiet
useful in the understanding of positive as well as negative connected to the macro
environment factors of business and environment. PEST analysis for 7 Spices is presented as
underneath:-
Political Factors: Macro environment factors which reflects the stability of the
government, regulations, corruption level, policies of taxation and many others. It is
important that some of political factors including government interventions have been taken
place in order to form effective strategies which are aligned to it.
 Positive: The political scenario of UK includes stable and consistent workforce in
prevalence of stable and thee consistent system since 1942. 7 Spices have a huge & a
positive energy in capitalising policies and political regulations on basis of ensuring
long term sustainability.
 Negative: Negative factor of government in respective country which have a genuine
effect towards political stability is BREXIT that have been cause a state of unrest that
have been confines the whole nation. This phenomena have been affected industries.
Impact of 7 Spices in future course decline major sales and profits.
Economic Factors: It consists of economic development, rate of inflation, exchange
rate, currency modification and many others. Entrepreneurial venture must have a
consideration of economy by setting operations in relation with territorial boundaries.

 Positive: It can be simply suggest that, on a natural basis, the United Kingdom creates
some effective and sorted job opportunities for 7 Spices on the basis of reflective and
fundamental infrastructural facility. With this, organisation would be able to have a
disruptive food product in terms of healthy lifestyle.
 Negative: BREXIT is being viewed as economic downturn within the confines of UK.
This would place a direct impact over the sales and profit patterns of 7 Spices, thereby
resulting in decline of its customer base.
 Social Factors: It contributes towards cultural beliefs of a lifestyle, likelihood and
many others.
 Positive: Consumer’s preferences from junk food and unhealthy eating habits of
London people is a big advantage (Manning, 2018). 7 Spices will lead to vegan
offerings to clients in so that there can be timely cater to needs or demands of
customers.
 Negative: as the shift from non-healthy to healthy lifestyle is a likelihood pattern in
the future course times. In an instance in there can be shift that may take place, it
would imply negative outcomes for 7 Spices in terms of decline in its revenues and
overall generated profits.
Technological Factors: Use of internet has widen the scope of busines sector qat
wider scale. This element comprises of use of artificial intelligence, software and hardware
etc. In relevance of selected firm, they have been using technology at all ascpects on basis of
which they are able to survive in market properly.
 Positive: United Kingdom have been genuine and the most sorted technological
infrastructure which is developed on the basis of support towards UK is a country
whereby the overall technology infrastructure is well developed to supporting the
overall growth of operations for the purpose of estbslishing functioning in the
territory. 7 Spices have technological advancements to ensure that it is according to
the needs of consumers. It can lead to food production and there can be use of food
preparation technologies. Negative: Latest technologies and adoption of infrastructure facilities inflate overall
cost and operations for the 7 Spices. Also, there is an effective risk and rivalry on
usage of technologies with the consumer care of 7 Spices.
SWOT ANALYSIS
Strengths

 Healthy lifestyle of people reflects ability to achieve profit
 Multiple cuisines availability
 Work environment is effective for employees No time consuming efforts to be made by employees
Weaknesses
 Difficulties in performances
 Difficulties in technological building ness Rural areas cannot be equally participated
Opportunities
 They must have women employees more than men or equally to mens
 Workload reduction Time saving and problematic errors
Threats
 Competition rivalry
 New beginning of the venture
A discussion on competition and overview of competitive advantage
At current stage, there is free competition and no presence of corporate sector. At
present, it can be said that food and the beverages are the most confine sector of London
because it includes the reflection of the several technologies as well. Vegan restaurants must
have top notch companies, which provide some top sector and services. This proposed
restaurant provide vegan foods to customers with better quality with natural ingredients. Due
to this ongoing pandemic sitruations, competition regarding vegan foods and restayrant has
been increasing at rapid scale. Thus, it is competitive advantage for this restaurant as they ca
fuflil needs of customers at all ascpects. (Van, 2020) 7 Spices is an emerging venture that
will be functioning within araes of London and in a highly competitive market. Entrepreneurs
have to recognise the overall importance of getting the knowledge of various rivals so that
they can come up with various offerings that can lead to generation of a strategic advantage.
The competitive advantage is mentioned below:
Competitive advantage of 7 spices can offer a range of vegan products at low prices which
can be easily affordable by families, students etc. Further, another element of 7 Spices is that
is that there is availability of a separate bar section for people preferring alcoholic beverages.
(Kim and et. al., 2018).

A suggestion for the proposed target market
One of reflective and upcoming venture of an organisation is 7 Spices and it is
important for entrepreneur to select a most effective and replicable target marketplace and
strategies where individuals are pertaining that a market must have attraction towards
offerings (Esparza-Aguilar and et. al., 2016).
STP: It is one of effective model in which there is an appropriate target market and an
upcoming vegan restaurant. STP refers to marketing method in which market analysis is
being carrie out by considertion of three comonenets which are segmentation, taregetting and
positionining.In relation of selected corporation, they too uses this approach which assist
them in achieving of their goals & objectives appropaitely. It is time consuming proceudrte
which is required to be carried out with proper considerations so that decision making process
is carried out in appropriate manner. This approach of marketing is further discussed below-
Segmentat
ion
It has been suggested that the market will be efficiently segmented on basis
of effective and structural segmentation. Aspect of behavioural stated that
segmentation must be effectively carried out on basis of likelihood.
Targeting Effective individuals who have been vegan items must be targeted by
venture.
Positionin
g
The food and the beverages positioning offer a venture and it would be
appropriately done on the basis of social media, marketing, promotions in
television and many others. The firm or an organisation must be efficiently
able to firm would be able to increase large number of persons and satisfy
them on basis of different offerings.
Above STP process suggest that if reflected out to be broad statement which can simply
summarizes and simplifies the process of the market segmentation. Targeting is one of
processes of identifying most attractive segments from stage of segmentation, including the
ones which is quiet profitable and acceptable.
Marketing-mix of enteprise
Product-: It refers to commodity or thing which is meantr for sale. In business sector,
it is crucial to have product or services so that it is easy to carry out exchange process. In

viewpoint of selected corporation, they have wide range of products which are used for sale
such as drinks, foods, beverages etc.
Price-: In this element, it is defined as value of something which is meant for sale. It
is essential to focus on price so that exchange process is carried out in proper manner. I
context of selected firm, they use pricing strategies within their business such as price
skimming, penetration, psychological pricing. Currently they use psychological pricing.
Place- It is to be defined as location from where customer have access to products of
firm and distribution is being carried out. In context of chosen entity, they hae their physical
stores and also sell products through online services. It is essential to have place so that
customers find it it easy to access to products.
Promotion-: It refers to promoting or advertising of brand or product by using tools
and techniques. It is necssary to promote brand name so that it is reciognisable by every
indvidual. In context of chosen firm, they uses tools such as social media platforms like
Facebooks, e-commerce websites such as Amazon etc.

CONCLUSION
From above discussed report, it has been concluded that planning play important role
in business because without plan it is not possible to achieve future goals in proper way. So,
discussions have been made about overview of restaurant, STP, marketing mix, PEST &
SWOT analysis. Thus, it has been evaluated it is crucial to prepare a busines plan in such a
way that resources, decision making is carried out in effective way. Furthemore, it is also
seen that manager of new venture need to be active as well as aware about what planning or
strategies are being adopted in processes.

References
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Scopious Review.Asian Journal of Education and Social Studies, pp.18-34.
Van, D., 2020. Turnover Rate in the Hospitality Industry–Millennials.
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Service Quality Growth in the Hospitality Industry.Эпомен, (18), pp.122-127.
Chibili, M.N., 2019. Managing Quality in the Hospitality Industry. In Modern Hotel
Operations Management (pp. 566-617). Routledge.
Rudd, D. and Flanegin, F., 2019. COMMUNICATION AND CLIMATE APPLICATIONS
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Balanon and et. al., 2017. Feedback on Student Outcomes Among College Students of
International Hospitality Management.Undergraduate Thesis. Lyceum of the
Philippines University.
Manning, L., 2018. The value of food safety culture to the hospitality industry.Worldwide
Hospitality and Tourism Themes.
Esparza-Aguilar and et. al., 2016. The effect of accounting information systems on the
performance of Mexican micro, small and medium-sized family firms: An
exploratory study for the hospitality sector.Tourism Economics,22(5), pp.1104-1120.
Kim and et. al., 2018. The effects of corporate social responsibility (CSR) on employee well-
being in the hospitality industry.International Journal of Contemporary Hospitality
Management.