7BDIN003W - Digital Information Management: Strategies and Frameworks

This essay provides a comprehensive overview of digital information management, encompassing both electronic and physical information. It emphasizes the importance of managing information through its lifecycle, irrespective of source or format. The essay delves into the role of information management in various domains, including cloud computing, data analytics, governance, security, and quality. Furthermore, it explores how effective information management can build a sustainable competitive advantage in digital services, highlighting frameworks and strategies employed by companies like Google. The analysis covers business drivers, data management, people and culture, and lifecycle management, concluding with a critical assessment of Google's strategies in information management.

Running head: DIGITAL INFORMATION MANAGEMENT
Digital Information Management
Name of the Student
Name of the University
Author Note:

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Task 1
Introduction
Information Management (IM) can be stated as a method of collecting, managing and
proper maintenance of all the form of information. Information Management can be stated as the
wide term that focuses incorporation of various policies and procedure for managing and sharing
of information (Laudon and Laudon 2016). It is mainly done for managing and sharing of
information among various person, firm and organization system in the complete life cycle of
information. Information Management is also termed as Information Assets Management.
Information management is mainly achieved by the help of information management system
which supports the various business process and related guidelines (Soomro, Shah and Ahmed
2016). Information Management (IM) mainly focus on the fact of how the required information
can be shared and delivered to recipients.
In the coming pages of the essay, a discussion has been carried out concerning role of
information management in cloud computing. Apart from this, the importance of information
management in data analytics, governance, security and quality has been provided. An idea has
been providing with the role of information management which is needed for building
competitive advantage in digital services.
Discussion
Role of Information Management in Cloud Computing
SaaS model aims to offer much more flexible approach from the viewpoint of licensing.
In the present scenario, there has been fundamental change that is being seen in the market of
information management (Prytherch 2016). This particular industry is known as enterprise
content management has encountered huge amount of transition in the cloud. Cloud computing

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comes up with huge number of benefits, but cloud is not the main choice that is available at the
instance of control and compliance. Both control and compliance are given priority in the
organization. Hybrid solution can provide control, compliance and management that is needed
for having recording on-premises (Schwalbe 2015). Hybrid infrastructure can easily provide
compliance and proper management of records. It merely focuses on the user experience of
employees who are looking for everyday work with the help of cloud based application. Hybrid
infrastructure can also remove the need for data migration. This particular aspect will allow the
organization to keeping the legacy of given content of where it is placed (Baek et al. 2015).
There are many upsides down of cloud based services like cloud services aim to offer an
opportunity which is needed by mobile network. It is mainly because it has no kind of effect on
overall productivity. The overall collaboration helps in improvingoverall productivity. The team
members help in interacting and collaboration on the given project that makes use of some
particular tools and documents.
Fig 1: Information Management
(Source: Noe et al. 2017)

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Role of Information Management in Data Analytics
With time, technology can make information much easier to collect and create. It is
mainly because overall volume grows. There is a need for effective management and analysis
which is considered to be an important aspect. At present, organization are completely depended
and thrive on timely and accurate information (Costa, Soares and de Sousa 2016). The
technology helps in creation and proper capturing of the increasing amount of data and effective
management. Apart from this, productive challenges of information are becoming very much
challenging in nature. The current information and analytics technology team aims to provide
much cost-effective and risk management solution. This particular aspect will help in providing
much leverage and unlock the overall value of information management (Dumais et al. 2016).
Organization can easily have an access to the right demand of given information, overall trust in
accuracy and changing it into a strategic insight. It merely helps in having achieving much
superior outcomes and gain competitive advantage.
At present, organization encounter huge number of challenges like inefficiency of
performance, overloading of data, operation risk and lastly regulatory compliance. With the
development of analytics, the user can easily unlock the given value of data understanding the
insight and latest innovative of critical issues. The major issues are due to inefficiencies and
development of predictive analysis that will help in improving decision making.
Role of Information Management in Governance
Information governance can be stated as a method managing the corporate information by
understanding the implementation process, control and metrics. It is mainly needed for treating
information which is considered to be a valuable asset (Mao et al. 2016). Information
Management and governance will help the organization to meet the major objectives of the

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business. This particular aspect will help in implementing a much high standard for the quality of
given data. It merely focuses on certain aspect like data governance and its retention (Abiteboul,
André and Kaplan 2015). It will ultimately help in improving the overall business by creating a
single value of truth which is needed for master and transactional data.
Role of Information Management in Security
Information Management in Security can play a key role in collecting, monitoring and
proper analysis of security-based data from the given system. Information Management in
security will require software that will help in collection of all the required data from a list of
given devices like firewalls, intrusion detection and anti-virus (Moran and Morner 2017). The
given data will be used for translating into required simple formats. Information Management in
security makes use of software agents which will help in commutating with centralized server.
This particular aspect can be considered to be security console which is needed for sending the
required server information based on the security events (McArthur 2015). Information
Management in security can play an important event management tool. It can be used for
automating various tools which are used in enterprise data networks. It is merely needed for
proper storage and interpretation of logs and generation of events. Security is completely
monitored by the administrator of the organization. It is all about analysing the information and
responding to the alerts for which issues come into picture (Wager, Lee and Glaser, 2017). The
given data is completely sent to the server which is completely associated and completely
examines it into a proper form.

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Fig 2: Information Management
(Source: Peltier 2016)
Role of Information Management in Quality
Information Management in Quality can focus on certain guidelines and procedure which
is defined as the foundation. Information Management in Quality can play a key role which
comprises of steps that comes up with some key processes and methods (Smith and Wong 2016).
It is mainly needed for preventing any kind of failure in much timely way. Information
Management in Quality can be easily organized for protecting brand, organization and lastly
overall interest of customers (Hwang, Kettinger and Yi 2015). Information Management can play
a key role in quality like
 Achieving the overall organizational goals of Google.

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 It will help in reducing the overall costly errors.
 It will help in enhancing overall customer satisfaction.
 It will help in managing the overall growth in much more effective way.
There are some important steps for developing Information Management in Quality
 Defining and Mapping the overall processes.
 Proper defining the overall policy of control.
 It aims to defining the overall objectives.
 It is all about development of some important aspects in tracking and monitoring of data
Role of Information Management in building sustainable competitive
advantage into digital services
Framework aims to provide a proper view of the current existing frame and desired
environment of information management

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Fig 3: Information Management Framework
(Source: Soomro, Shah and Ahmed 2016)
Business Divers: There is large number of advantages of investment which is not found
in information management. It will help them in analysing how the required information can
provide support to business outcomes (Prytherch 2016). Information Management needs to be
taken into account for understanding the isolated activity. It needs to provide both government
and agency business drivers (Schwalbe 2015). By the help of this, an idea is provided concerning
prioritizing and improving the information management for government.

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Data Management: Data management can be stated as the development, supervision and
lastly execution of policies. It is all about taking account of control, delivery and enhancement.
The major focus is all about understanding the overall value of given information assets (Baek et
al. 2015). In the given framework, information is all about two important aspects that are
information and data. Both data and ownership and governance are completely covered by the
help of information governance. The mere focus is on overall practice of data management
merely focus on the importance of data which is tactical and strategic asset (Noe et al. 2017). It
will merely help in insight and getting much better information about business.
People, Capability and Culture: A culture can be stated as a value and overall utility of
information which is needed for achieving required information in operational and proper
strategic success (Costa, Soares and de Sousa 2016). It is the platform where the information is
mainly needed for much better decision making. Information technology has completely
exploited the enabler for much effective use of information system.
Lifecycle Management: This particular aspect will help in lifecycle and information
about various people, processes and lastly technologies. This particular aspect helps in
protecting, managing and extending the overall value which is useless to government (Dumais et
al. 2016). Lifecycle Management is all about development of a much better understanding
regarding the fact how information can be created and managed properly. It merely focuses on
reducing the overall inefficiencies and giving priority over the given period (Mao et al. 2016).
The major focus is on list of areas like
 Providing education to the asset owners by taking into account information management
policy.

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 Proper building of management of information into a list of given processes and areas of
practice.
Critical Analysis of Strategies developed by Google
Google aims to provide a platform which permits the user to easily download their
software and maintain both official and unofficial blogs by making use of innovation and
openness. It merely focuses on the fact that it can provide buy and make software which can suit
the overall needs of the business (Abiteboul, André and Kaplan 2015). IT focus on encouraging
the overall innovation that allows the employees to spend a portion of time at the time of making
a choice. Flexible IT support aims to provide both innovation and creativity which is needed for
understanding the overall needs of the business. Google comes up with culture of innovation and
overall creativity which can provide a proper level of structure which is needed for decision
making. The present mission statement of Google is completely related to overall strategy of the
business (Moran and Morner 2017). In some cases, Google makes use of blue ocean strategy
which can make in the whole strategy. Google comes up with huge number of products which
can add value to its customer.
Conclusion
From the above pages, the point can be concluded that this essay is all about information
management. It mainly comprises of both kinds of information that is electronic and physical.
The current organization structure needs to be prepared in such a way that it can easily manage
the given information by the help of information lifecycle. It is irrespective of various things like
source or format that is achieved by delivery through different channels. It is inclusive of both
cell phones and web interfaces. Information management can be stated as the methods of
collecting, storing and maintenance of given information in various available forms. In the above

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pages of the essay, the role of information management in various domains like cloud
computing, governance, security, quality has been discussed in brief. An application has been
done concerning three information management concept in the present digital service
organization has been discussed in brief. An analysis has been done concerning the present role
of information management which is needed for building a sustainable competitive advantage
has been discussed in brief. The last section of the essay deals with critical analysis of strategies
that have been developed by Google.

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Task 2
In this particular module, I have learned about Information Management (IM) which is a
known to be method collecting, managing and storing of given information in all the available
form. I have learned about information which comprises of policies and procedure which is
needed for managing and sharing of information among the various individual and organization.
It is mainly done with the help of information management lifecycle. I have learned that
information management is used in enterprise information system. It merely comprises of
procedure which is needed for owner and aims in managing the required information.
Information can be made available in the given form of physical data or even data assets.
Information Management mainly aims to deal with proper level with the organization that mainly
deals with given level and control of organization governance. Information Management mainly
aims to deal with the given level and control with the organization on its given information
assets. Information Management is mainly achieved by the method of creating information
management system which is needed for supporting the given business process and guidelines.
Information Management mainly focuses on the fact that how information is completely shared
and delivery of computing services like organization website, server, application and lastly
mobile devices.
I have learned that information is mainly comprised of two kinds of information that is
both electronic and physical information. The current organization structure of Google needs to
be designed in such that it can manage all kind of information by the help of information
lifecycle. It is irrespective of source or given format of data which is done through delivery. It is
mainly done by making use of various channel that is inclusive of both cell phones and web
based interface. I have also learned that information management can be stated as the collection

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and proper management of information that is available from various sources. It can be stated as
the distribution of information to large number of audience. Management can be stated as the
organization which can provide full control over the given structure, information delivery and its
processing.
I have learned that information management can be stated as corporate responsibility
which needs to be addressed and properly followed up to the uppermost senior level of
management. It is mainly done in the frontline of the workers. Organization needs to have an
idea concerning accountability of employees which is needed for capturing, storing and lastly
delivery of required information. I have come to the point that overall complexity of information
management which can be considered to a big problem. The biggest issue for executives can be
considered to be essence of information management which needs to be deal in proper way. The
competitors of Google are taking away their revenue which is needed for preparing the business
and industries. It is mainly done so that they can have much better understanding of the use of
information. From the essay, the point can be concluded that digital information is all about
people, experiences, convenience, collaboration, speed and timing and lastly automation.

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