Marketing Strategies: 7Ps, SWOT, Ansoff Matrix & Digital Growth

This report provides an overview of key marketing concepts and strategies. It begins by explaining the marketing mix, focusing on the 7Ps (Product, Price, Place, Promotion, Process, People, and Physical Evidence) and illustrating their application with examples from Unilever. The report then discusses the use of SWOT analysis in competitive markets, highlighting strengths, weaknesses, opportunities, and threats. Furthermore, it describes Ansoff's growth matrix, detailing strategies such as market penetration, market development, product development, and diversification. Finally, the report explores the role and tools of digital marketing in achieving long-term growth, including social media platforms, search engine optimization, content marketing, and email marketing. The report concludes that marketing is essential for navigating market competition and achieving organizational objectives.

Introduction to marketing

Contents
1.0 INTRODUCTION.....................................................................................................................1
MAIN BODY ..................................................................................................................................1
2.0 Marketing and the 7P's ..........................................................................................................1
3.0 Explain how SWOT analysis used in competitive market ....................................................2
4.0 Describe Ansoff’s growth matrix..........................................................................................2
5.0 Use of digital marketing for growth in long term.................................................................3
CONCLUSION ...............................................................................................................................4
REFERENCES................................................................................................................................6

1.0 INTRODUCTION
Marketing is one of the important and essential part of business which helps to deal with
the competition in market. It is important for an organisation to develop effective marketing
approach which helps to achieve effective and valuable returns. This report is going to consider
four aspect of marketing which helps to develop effective approach for the business. This report
helps to explore the concept of marketing along with the marketing mix. It also explains
effective and valuable explanation related to internal analyses, Ansoff growth matrix role of
digital marketing for success of organisational marketing campaign.
MAIN BODY
2.0 Marketing and the 7P's
Marketing is a process of stimulating the demand of product and service with the help of
different marketing tools. Marketing is the most important tool of modern day business under
which it becomes the only tool which are helpful to mitigate the level of competition in the
market (Boyd and Koles, 2019).
Marketing mix is strategic marketing tool which reflects different types of marketing
strategies of organisation on basis of seven factors. These factors are Product, Price, Place,
Promotion, Process people and physical evidence.
Product :- It refers to the product strategy of company under which the size, nature and
characteristic of product are considered. For example the management of Unilever follows
differentiation strategy in their product. Company provide diversified portfolio of product such
as food products home care products and many more.
Price :- It refers to the pricing strategy of company which is charges by them from
customers. Management of Unilever uses differentiation pricing under which prices are charges
on basis of product such as premium, competitive and many more (Foltean, 2019).
Place :- This factor of marketing mix is related to distribution channels used by company
to reached their product to customers. The strategist of Unilever uses three places for distribution
of their products such as retailers, kiosk and stores.
Promotion :- It is concerned with marketing strategy which is used by company for
promotion of their promotion of their product and service in market. Strategies of Unilever used
Television and social media advertising to reflects features of their products.
1

Process :- It is concerned with the process of production used by company for creation of
product and services. Those process used by management which provides maximum return in
minimum cost by organisation (Galli, 2019).
People :- It is linked with human resource strategy of company under which the approch
of company towards their employees are taken into consideration.
Physical evidence :- It refers to those tactics of company which is used to remind
customers about product and service of company after long time such as logo on handbags and
key chains.
3.0 Explain how SWOT analysis used in competitive market
As there are many companies are operate in same industry which creates stiff competition
in market. The management of Unilever has faced from different types of market giants such as
Nestle and many more. SWOT analysis is a valuable tool of business which helps to analyse the
internal and external aspect of organisation.
Strengths
 The effective and strong financial position of Unilever helps company to use any strategy
in relation to marketing which helps to overcome from level of competition.
 The global footprints of Unilever makes company more competitive in front of their
competitors (Gurrieri, Previte, and Prothero, 2020).
 Effective research and development department of company are very helpful for
company to develop new and advance technology. These technologies helps organisation
to develop online marketing campaigns which helps to achieve competitive advantage.
Opportunities
 The development in concept of globalisation enables all types of peoples to applied
western lifestyle because of their effectiveness. This becomes opportunity for
management of Unilever because of their western product range.
 The track record of Unilever are effective in terms of environment which helps them to
take permissions from government.
4.0 Describe Ansoff’s growth matrix
Ansoff growth matrix is also called product market expansion grip which is effective
strategic marketing tool used by company to achieve their growth objectives. It is important for
company to use this matrix at the time of expansion or growth. This growth matrix provide four
2

strategies which can be used by organisation such as product development market development,
market penetration and diversification. All four strategies are valuable for organisation and
enables management to achieve their objectives. It depends upon the requirement and goals of
business that which strategy should be used by organisation (Ko, 2019).
Product development :- It is related to those strategy of growth under which
organisation is required to develop new product and introduce them in existing market. The
innovation in existing product can be part of strategy. For example if management of Unilever
wants to applied this strategy then they have to analyse the needs and desire of customers and
makes innovation in their products. It is essential for management of company to have effective
investment in research and development department so that it becomes possible for organisation
to make effective innovation in products. The threat of strategy failure are also present in this
aspect if all requirements of strategy does not fulfil by company.
Market development :- It is related to those strategy of Ansoff growth matrix under
which organisation provide their existing product range in any new market. For example, if
strategist of Unilever wants to achieve with the help of this strategy then they have to find new
market for selling their product. The selection of new market should be based in features and
characteristics of product. The demand of product should be high in such type of market. There
are different types of challenges and difficulties are present which management of company has
to faced at the time of implication of this strategy in workplaces (Pawar, 2020).
5.0 Use of digital marketing for growth in long term
Digital marketing refers to those form of marketing which is used by management of
organisation for promotion of product and services with the help of internet and other online
tools. It is one of biggest trend of market which is used by almost all organisations in their
marketing campaigns. There are many advantages are present which becomes reason for
attraction of enterprises towards concept. One of important advantage of digital marketing is that
the reach of customers are very high which popularise any products and services in organisation.
The cost saving advantage of concept is the most biggest advantage which attracts number of
businesses towards the concept. It is important for company to have technological expertise to
use concept in effective manner. There are different types of tools are present in digital
marketing which can be use by organisation an brief discussion related to same are given below;
3

Social media platforms :- There are large number of social media platforms are present online
such as Instagram, Facebook and many more. Organisations used these platforms for the
marketing and promotion of their products online.
Search engine optimisation :- It is related those digital marketing tool under which the
information of product online on search engine sites such as Google. All the information of the
product are present online which cam be used by customers.
Content marketing tools :- For marketers who are more focused on content marketing, tools
like Co Schedule and Hubspot are a big help when it comes to content creation and curation.
They can help marketers identify content opportunities and craft engaging blog and social media
posts that will resonate with their audience (Prasad and Saigal, 2019).
E-mail marketing :- The final set of tools in a digital marketer’s toolbox are email marketing
marketing tools. These help marketers create email campaigns that amplify their content and
encourage their users to become more engaged with their brand — taking additional steps like
signing up for events and buying products (Sihi, 2020).
CONCLUSION
It is concluded from this report that marketing is a valuable tool for dealing with the
competition in market. This report concludes concept of marketing and their different types of
strategies in form of marketing mix. It also concludes different types of growth strategies which
can be used by organisation for expansion or growth. This report also concludes different tools of
digital marketing.
4

REFERENCES
Books and Journals:
Boyd, D.E. and Koles, B., 2019. An introduction to the special issue “virtual reality in
marketing”: definition, theory and practice. Journal of Business Research, 100, pp.441-
444.
Foltean, F.S., 2019. Bridging marketing theory-practice gap to enhance firm performance:
Introduction to the special issue. Journal of Business Research, 104, pp.520-528.
Galli, B.J., 2019. The value of marketing in project environments from three key
perspectives. International Journal of Service Science, Management, Engineering, and
Technology (IJSSMET), 10(1), pp.1-18.
Gurrieri, L., Previte, J. and Prothero, A., 2020. Hidden in plain sight: Building visibility for
critical gender perspectives exploring markets, marketing and society. Journal of
Macromarketing, 40(4), pp.437-444.
Ko, E., 2019. Bridging Asia and the world: Global platform for the Interface between marketing
and management. Journal of Business Research, 99, pp.350-353.
Pawar, A., 2020. Evaluation of impact of instagram on customer preferences: The significance of
online marketing. Varma, M., Dhakane, N., and Pawar, A., Evaluation of Impact of
Instagram on Customer Preferences: The Significance of Online Marketing.
International Journal of Scientific & Technology Research, 9(2), pp.548-554.
Prasad, P. and Saigal, P., 2019. Social media marketing: Tools and techniques. In Application of
gaming in new media marketing (pp. 202-214). IGI Global.
Sihi, D., 2020. Impacts of blockchain technology in marketing. In Advances in Digital Marketing
and eCommerce (pp. 25-30). Springer, Cham.
5