British Airways: A Leadership, Management, and PESTEL Analysis

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GROUP
PRESENTATION

Topics will be covered
 Relevant theory with leadership and
management styles.
 Functional areas of British Airways
 PESTEL analysis of British Airways

Leadership and Management styles
 Leaders and managers of British Airways
can approach situational theory that
suggests there is no single management
and leadership style suitable for all the
circumstances.
 For example, if the lower executives are
skilled and efficient in sharing their
creative ideas, then the managers of
British Airways can adopt a democratic
leadership style

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 Leaders and managers can also approach
autocratic style within British Airways in which
defined instructions are provided to the employees,
and they have to perform their duties accordingly.
 Laissez Faire style enables the employees of
British Airways to perform their work as they desire.
 There is also a Bureaucratic leadership style that
can be adopted by leaders and managers of British
Airways in which they take inputs and suggestions
from the employees, however, they can reject their
inputs if they seem not connected with the goals
and objectives of British Airways.

Functional areas of British
Airways
 Marketing functional unit
 Human resource functional unit
 Finance functional unit
 Community relation functional unit

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 Marketing unit cooperate with finance unit
in respect of budget allocation.
 Finance department handle all the funding
details of the organisation.
 Marketing department of British Airways
report to the finance department so that
prices of the tickets can be decided.
 Human resource department focus on
hiring qualified and skilled staff members
for their ground and flight services.

Functions played by every functional
area of British Airways
Marketing area:
 Marketing department
work to promote
brand.
 They also focus on the
travelling
requirements during
their flight journey.
 Attractive flight fare
offers are also offered
on discount rates for
attracting customers.

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Human resource
area:
 Focus on the
requirement of the
workforce.
 Conducts proper
recruitment and
selection process.
 Focuses on the
performance of the
employees

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Finance area:
 Concentrate in
the inflow and
outflow of the
funds.
 Monitors the
prices of the flight
tickets.
 Finance
department also
concentrate on

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Customer relation
area:
 Works on travellers
problems and
quires.
 They focus on the
customers feedback
by taking their
phone calls.
 Try to resolve the
problems of

PESTLE analysis of British airways
Political factors:
 Regulations that regulate
the airline routes, airline
fare, airport slots,
infrastructure costs and
various stakeholders
associated with the
airline.
 Government policy and
safety and security
measures to protect
passengers as well airline
staff from any risk in
airline.

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Economical factors:
 Economic declines caused to reduction
in business travel of the British.
 Financial crisis faced by the UK, increase
in prices of flight oil and hence increase
in prices of services.