Analysis of Recruitment and Retention Issues at British Airways

Desklib provides past papers and solved assignments. This report analyzes British Airways' HR challenges.

Recruitment and
Retention Challenges of
HRM

Issues or Talent acquisition and retention
• There is heavy competition the market and
every firm is putting their best foot forward to
attract graduates.
• The salary expectations from the graduates
are exceeding the capacity of the organization

Issues or Talent acquisition and retention
• The employees are facing excessive amounts
of mental and physical stress which is resulting
in them leaving the sector
• Employees are leaving the organization as
they are receiving better offers from
competitors of British Airways.

Issues related to filling the post of a
Revenue Manager
• The job role will not appeal to the candidates
as it involves very analytical procedures.
• The job role calls for very skillful and qualified
personnel and thus it is hard to find such
talent at affordable salary packages.

Evaluation of Stages for HR Life Cycle
The stages of an ideal HR Life Cycle is as follows
–
• Recruitment of talent
• Training of staff
• Motivation of employees
• Evaluation of Performances
• Celebrating development

Importance of HR
• It secures the employee interest
• It aligns the employee performances with the
organizational objectives
• The department brings in new talent in the
organizational environment

Performance Management Plan
• The newly recruited employee can be put
through training processes
• The high management must adapt a
transactional approach in handling the
revenue managers

Recommendations
• British Airways must be able to make budgets
according to the needs of the HR Department.
• The recruitment process must be made very
brief and welcoming so that candidates are
convinced to be a part of the firm.

References
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International Journal of Aviation Psychology, 24(1), pp.1-5.
• Ekwoaba, J.O., Ikeije, U.U. and Ufoma, N., 2015. The Impact of Recruitment and
Selection Criteria on Organizational Performance.
• Gamage, A.S., 2014. Recruitment and selection practices in manufacturing SMEs in
Japan: An analysis of the link with business performance. Ruhuna Journal of
Management and Finance, 1(1), pp.37-52.
• Wirtz, J. and Heracleous, L., 2016. Singapore Airlines: Managing human resources for
cost-effective service excellence. In SERVICES MARKETING: People Technology
Strategy (pp. 695-703).
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Selection----The Selection of Southwest Airlines. International Journal of Business and
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