Business Communication 2: Applying Covey's 7 Habits

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BUSINESS COMMUNICATION 1
7 HABITS OF HIGHLY EFFECTIVE
PEOPLE
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BUSINESS COMMUNICATION 2
Part 2A
Describe the meaning of Covey by “beginning with the end in mind.”
As one can get from the phrase “beginning with the end in mind” the term suggests a collection
of roles and responsibilities one can analyze in advance whenever starting something new in life.
Covey has tried to explain the concept more linearly by highlighting the goals of an individual
and the objectives one must carry to achieve these goals. This concept helps in analyzing the
result and making valid points to deal with the journey. This theory helps in analyzing the
consequence one is needed to face to continue working on the same path. This role helps in the
development objectives and principles one can construct to deliver optimum results in the future.
Covey has assisted in developing an understanding of all the steps that are involved in the
successful completion of the project and the proper application of resources effectively. Covey
has helped in understanding the need to check the future outcomes in advanced to make sure the
current steps are appropriately taken.
Taking an example of the construction of my house, I used the concept of "beginning with the
end in mind" and checked all the issues related to plumbing, construction, electricity, and other
hardware and the impact of quality and content used in construction has on further usage of the
house. This has helped me in aligning my finances and has also helped me in gathering following
resources for the development and growth of the homes and making further development in the
house. Covey’s theory has helped me in developing perception and has prepared me for all the
steps I take currently and its impact in the future.

BUSINESS COMMUNICATION 3
Part 2B
Putting first things first
Prioritizing life and its values is very important in one's life; thus Covey has given the concept of
putting first things first and making a choice of work one has to do. Taking an example of my
work life balance I can explain the same using the quadrant provided by Covey and categorising
my work:
URGENT NOT URGENT
IMPORTANT 1st Quadrant (40%)
 Noting major issues in
advance like medical and
financial
 Collecting resources for
daily needs
 Preparing for daily tasks
2nd Quadrant (30%)
 Buying sufficient
resources for
household and office
 Paying utility bills
 Saving for future needs
NOT IMPORTANT 3rd Quadrant (20%)
 Social gathering
 Preparing for future
issues
4th Quadrant (10%)
 Entertainment
expenditure
 Impulsive shopping
and over expenditure

BUSINESS COMMUNICATION 4
 Sudden get together
 Sudden work needs
on unnecessary things
The overall analysis of the quadrants involved in the maintenance of work and life consists of the
segregation of urgent and essential action to use the same in the development of lifestyle choices
and developing needs. The dominant quadrant depicts all those roles that are needed to be
absolute and practical to deal with daily amenities and survival needs of an individual. The next
quadrant proposes the development of future values and perceived needs of an individual and so
on.

BUSINESS COMMUNICATION 5
References
Covey, S. 2018. Habit 7: Principles of Balanced Self-Renewal.Franklincovey.com. Retrieved
from<https://www.franklincovey.com/the-7-habits/habit-2.html>