Globalization's Impact on Ella's Kitchen: A Research Project

Desklib provides past papers and solved assignments for students. This project analyzes globalization's impact on Ella's Kitchen.

UNIT 11 – RESEARCH PROJECT

Table of Contents
INTRODUCTION........................................................................................................................2
LO1........................................................................................................................................... 3
P1......................................................................................................................................... 3
P2......................................................................................................................................... 7
M1........................................................................................................................................ 9
REFERENCES........................................................................................................................... 10
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INTRODUCTION
The business environment has perceived several changes in their operations and functions
which result in significant improvement in the growth and development of the organization.
Globalization is one of the key attributes which possesses a huge role in the growth and
development of the organizations. The term globalization is referred to as growing
interdependence of the global economies, population and cultures through the cross border
trade in terms of products, services, information, technology, people, and investment. There
are various organizations that have been availing the benefits of globalization in their
business. Ella's Kitchen Limited is an SME that has been offering baby food in the UK and the
company has been focusing on gaining substantial development in their business. The
application of globalization would be helpful in their business for gaining significant growth
in the business. A study has been conducted for understanding the role of globalization in
the development of Ella’s Kitchen Limited.
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LO1
P1
TOPIC – THE IMPACT OF GLOBALIZATION AND SURVIVAL STRATEGIES FOR ELLA’S KITCHEN
(BRANDS) LIMITED IN UK
In recent time, the organizations have been gaining substantial development in their
business operations and functions due to the application of globalization. The globalization
assists the organization in conducting their business operations at a global level which helps
them at a huge level. The major benefit which has been attained by the organization
through globalization is a strong brand image and potential market share. In addition to this,
the organization effectively enhances its revenue and profitability due to the practices of
globalization. In addition to this, small and medium enterprises possess a substantial
opportunity in the business environment to attain desired growth. Ella's Kitchen Limited has
been operating in the UK and they could utilize the globalization practices for gaining huge
benefit in the business.
RESEARCH AIM
The aim of this research project is to assess the impact of globalization and survival
strategies for Ella's Kitchen Limited in the UK.
RESEARCH OBJECTIVES
There are three objectives that have been developed by considering the aim of the research
project such as:
 Assess the role of globalization in the business functioning of Ella’s Kitchen Limited.
 Assess the ways through which globalization practices could be applied by Ella’s
Kitchen Limited.
 Assess the impact of globalization in the survival of Ella's Kitchen Limited in the UK.
RESEARCH QUESTIONS
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The research questions have been developed through the understanding of the aim and
objectives of the project. The questions have been mentioned below:
 At what extent the globalization practices would be helpful for Ella’s Kitchen
Limited?
 How Ella’s Kitchen Limited could apply the globalization practices in their business
operations?
 Would globalization help Ella's Kitchen Limited in carrying their operations effectively
and gaining effectiveness?
RATIONALE
Globalization has resulted in several opportunities and challenges for the organization in the
business environment. The exchange of information and technology has been carried in a
robust manner throughout the world which helps in managing the business challenges
effectively. The major benefit available for the organization due to globalization is
international access. In addition to this, the cost of customer service is also less due to
globalization. The competition in the business environment has been increased due to
globalization such that it becomes vital for the organizations that they carry their operations
effectively. The reason for conducting the research project on globalization is that it would
help in understanding the role of globalization in the growth of the organization.
In addition to this, the knowledge of globalization would be helpful at a personal and
professional level. The understanding of globalization in terms of business operations and
functioning would assist in helping the organizations for meeting their desired objectives. In
addition to this, the information of globalization would help at a personal level to
understand the importance of globalization in the business.
LITERATURE REVIEW
A literature review has been conducted at an initial stage in order to attain the foundational
knowledge regarding the research area. There are some authors who have conducted on
similar research areas such that the peer review would be helpful in the research.
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Steger (2017) has conducted a study on globalization which would be helpful in
understanding the key aspects of globalization. The influence of globalization has been
perceived in different areas significant which result in a substantial opportunity for
everyone. Globalization is termed as the process which assists in carrying the business
operations in term of revenue across the borders. In addition to this, it could also state that
the process which helps the organizations in conducting their operations at the global level.
The application of globalization in the business environment has improvised the functioning
of the organization in a certain manner. There are ample of opportunities which have been
developed for the individuals and the organization due to globalization. It is essential that
the practice of globalization should be carried in an effective manner by considering the
required aspects. It would help in meeting the desired objectives and carrying the
operations in an effective manner.
According to Melanie (2017), the borders have been opened along with the increase in a
mutually beneficial relationship between the countries in term of trade due to globalization.
It reflects that the harmonious alliances have been developed which develop a potential
economic and ensure healthy relationships. Moreover, small businesses also have the
opportunity of increasing their business with the help of globalization. The business horizon
has been widened due to globalization which is one of the benefits for small businesses. In
addition, the cost and time have been reduced in global business which strengthens the
organizations. Moreover, small businesses are also prone to significant challenge regarding
the competition in the industry. It is essential to consider the required strategies in order to
cope with a challenging environment.
According to Knoji (2018), in recent time, the impact of globalization on the business
environment has been signed which results in several implications. In addition, the major
influence has been observed in small businesses. The small business enterprises possess a
huge role in the growth of the country and due to globalization, they have been carrying
their operations at a potential level. The role of globalization in the growth of small business
enterprises has been significant as it allows them to communicate with potential customers,
suppliers, partners, etc. In addition to this, it helps in conducting the operations at a
significant level and meeting the desired objectives effectively. The major setback of
globalization is that the jobs are losing at a huge level as automation is carried. It is
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necessary to consider the positives and negatives of globalization in the business for healthy
functioning.
Piletic (2018) has conducted a study which focuses on understanding the impact of
globalization on small businesses effectively. The application of globalization has been
conducting at a different level which has been helping individuals and organization at a
significant level. It is essential that the core aspects of globalization should be considered
effective in business operations. In recent time, there are certain challenges which have
been flourished due to globalization. Initially, the market flood due to globalization impact
the small businesses at a huge extent as it results in the huge competition which result in
several challenges. Also, the local competition has been expanded at the international level
which is also challenging. Still, there are some positive aspects of globalization such as global
stability, market expansion, and market equalization. Moreover, the application of
globalization in the business has been significant in every aspect.
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P2
The research methods possess a significant role in conducting the research project. The
application of suitable research method helps in conducting the research project effectively
and meeting the required goals. Research methodology is known as the process which helps
in collecting the required data for the research that helps in meeting the aim and objectives
of the research (Kumar, 2019). The key application of the research methodology is to collect
the required data for the research project through the application of a suitable method. The
research methodology is mainly segmented in two key methods such as qualitative research
methodology and quantitative research methodology. The application of qualitative
research methodology and quantitative research methodology helps in conducting primary
and secondary research.
In the research project, the qualitative research methodology is applied initially so that
secondary research could be conducted. The prime focus of the qualitative research
methodology is that it helps in building foundational knowledge and information regarding
the research area. Here, the secondary research is conducted with the help of qualitative
research methodology that further result in the collection of secondary data. The
approaches which could be applied for conducting the qualitative research methodology are
case study analysis and literature review (Bhat, 2019). In the case study analysis, a case
study is analysed in order to attain the required data. Further, in the literature review, the
authors who have conducted a research study on a similar study are scrutinized for attaining
the required data. The suitable approach would be selected among them and applied in the
research project for conducting the secondary research.
Further, the quantitative research methodology would be applied in the research project so
that the primary research could be conducted. The reason for conducting the primary
research is that it helps in collecting the primary data where the perspective of the
individual would be collected in order to meet the objective. There are various ways through
which the quantitative research methodology could be applied such as interview,
observation, questionnaire, focused groups, etc. The quantitative research methodology
helps in attaining responses from a certain number of individuals which assist in collecting
the required data for the project (Bhat, 2019). The interview approach is conducted in a
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structured and unstructured manner where the researcher interacts with the respondents
in order to attain their response. Further, the questionnaire is conducted with the help of a
survey which comprised of a certain number of questions based on the research area. The
survey is conducted with the participation of the respondents who give their responses
regarding the questions. In addition, the observation is also a significant approach which
helps in observing the respondents and collecting the data effectively. The researcher could
apply the suitable approaches in the research project so that the primary research could be
conducted.
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M1
There are various approaches which could be applied under the qualitative and quantitative
research methodology in order to carry the process of research methodology. The research
project would be conducted with the help of suitable research methodologies such as
qualitative and quantitative research methodology. The qualitative research methodology
could be applied in the research project through the help of a literature review. The process
of the literature review is helpful in the research study at a huge level as it builds the
foundational knowledge of the research area. The process of the literature review is
conducted with the help of critical assessment of the studies which are conducted by
several authors on a similar research area. The studies on a similar research area help in
understanding the study and applying the knowledge in the research project for achieving
the required aim and objectives (Bhat, 2019). The authors whose studies have been utilized
in the research project are properly cited and given recognition in the project. It helps in
ensuring that the research project is conducted in an ethical manner.
Further, the quantitative research methodology would be conducted in the research project
so that the primary data could be collected effectively. There are some key approaches
which could be applied for collecting the primary data such as interview, observation,
questionnaire, and focused groups. The research philosophy of the research project is
interpretivism which focused on understanding the perspective of the human regarding the
research. In this research project, the most suitable approach is questionnaire as it helps in
understanding the opinion and perspective of the respondents regarding the impact of
globalization effectively. The questionnaire would be utilized with the help of a survey
where 10 questions are utilized that are based on the research topic (Bhat, 2019). The
respondents who are participating in the survey are the employees of Ella’s Kitchen Limited.
The application of this approach would help in collecting the required data effectively.
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REFERENCES
Bhat, A., 2019. QUALITATIVE RESEARCH: DEFINITION, TYPES, METHODS AND EXAMPLES.
(Online) Available at: https://www.questionpro.com/blog/qualitative-research-methods/
(Accessed on 6th March 2019).
Bhat, A., 2019. QUANTITATIVE RESEARCH: DEFINITION, METHODS, TYPES AND EXAMPLES.
(Online) Available at: https://www.questionpro.com/blog/quantitative-research/ (Accessed
on 6th March 2019).
Knoji, 2018. The Effect of Globalisation on Small Business. (Online) Available at:
https://legal.knoji.com/the-effect-of-globalisation-on-small-business/ (Accessed on 6th
March 2019).
Kumar, R., 2019. Research methodology: A step-by-step guide for beginners. Sage
Publications Limited.
Melanie, 2017. Globalization and its impacts on small businesses – it’s not all bad. (Online)
Available at: https://www.unleashedsoftware.com/blog/globalization-impacts-small-
businesses (Accessed on 6th March 2019).
Piletic, P., 2018. How Globalization Impacts Small Businesses More Than You Might Think.
(Online) Available at: http://customerthink.com/how-globalization-impacts-small-
businesses-more-than-you-might-think/ (Accessed on 6th March 2019).
Steger, M.B., 2017. Globalization: A very short introduction (Vol. 86). Oxford University
Press.
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