Developing a Business Plan for a New Italian Restaurant

Desklib provides past papers and solved assignments. This project details creating a business plan for a new Italian restaurant.

HOSPITALITY PROVISION
IN TRAVEL & TOURISM

INTRODUCTION
In the given study, the researcher has been given a task
to develop a new restaurant business . In the first case ,
a restaurant named Melody which serves mainly Italian
cuisines would be taken into the consideration.
Furthermore, there would be a development of rationale
which would clearly justify decision linked to the given
target as per chosen by the restaurant. In the next step,
a plan would be developed for the given restaurant
which would provide detailed information about its
operational requirements with respect to its proper
allocation of the human resources. At last, an
organizational chart of the given industry would also be
provided.

JUSTIFYING DECISIONS LINKED TO
TARGET MARKET
Rationale is a process of providing detailed explanation
about the preparation of an effective business plan.
It provides a justification of the selection of the given
topic and help in providing effective decisions which
has been based on it.
The most important decision for any organisation is the
selection of a specific target market.
It is essential to select target market so as to access
the needs of the customers and select better strategy
for marketing.
Unable to select a target market would make the
company to face disaster.

CONTINUED
The food restaurant has been chosen for the given
study.
The main focus is on famous Italian cuisines such
as pizza margherita, panzanella, ricotto and pasta.
The rationale for choosing this cuisine is to make
Italian cuisine popular all over the UK.
This cuisine would help the company to capture the
food market place around the country.
A good rationale design would be prepared for
successful implementation of the given project

RATIONALE DESIGN OF A PROJECT
ECONOMY
MARKET
RESEARCH
MARKET
SEGMENTATIO
N
TARGET
MARKET
POSITIONING

3.2: DEVELOPMENT OF A BUSINESS PLAN FOR THE GIVEN RESTAURANT
STAGE 1: DEVELOPMENT

CONTINUED

STAGE 2: DESIGN

CONTINUED

ORGANISATION STRUCTURE

STAGE 3: OPERATION