MacDonald's Impact on UK Local Businesses: A Comprehensive Project

Desklib provides past papers and solved assignments for students. This project analyzes MacDonald's impact on the UK business environment.

MANAGING A SUCCESSFUL BUSINESS
PROJECT

Table of Contents
INTRODUCTION........................................................................................................................2
PART 1 – PROJECT PROPOSAL..................................................................................................3
PROJECT AIMS AND OBJECTIVES..........................................................................................3
PROJECT MANAGEMENT PLAN.............................................................................................4
Project Definition............................................................................................................. 4
Project Statement............................................................................................................ 4
Project Strategy................................................................................................................4
Project Scope....................................................................................................................5
Project Cost and Time...................................................................................................... 5
Communication Plan........................................................................................................6
Resources......................................................................................................................... 6
Risks..................................................................................................................................6
Project Assumption.......................................................................................................... 6
WORK BREAKDOWN STRUCTURE.........................................................................................7
GANTT CHART...................................................................................................................... 7
REFERENCES............................................................................................................................. 9
1

INTRODUCTION
The business environment in recent time has been experiencing significant changes and
challenges. There are various reasons due to which the business environment has been
experiencing such impacts. One of the key reasons for such impacts is strived to attain
effectiveness in functioning and operations. The organizations in the business environment
have been experiencing the changes and challenges in their functioning at a huge extent. In
addition, the other changes in the business environment have been perceived in the form of
advanced technology, globalization, fewer trade barriers, etc. The impact of these changes
has been significant on the large and small companies in the market (Romero-Martínez et
al., 2019). The large companies effectively adapt the changes but the small companies face
certain challenges in the business environment. Moreover, the impact of globalization has
been huge on small companies in the business environment. The business operations and
functioning has been influenced at a huge level. A research project has been conducted
which would be helpful in assessing the impact of multinational companies like MacDonald's
on the business environment of host destination like the UK. The project would help in
understanding the impact of multinational companies on the business environment of the
host country or region.
2

PART 1 – PROJECT PROPOSAL
PROJECT AIMS AND OBJECTIVES
TITLE – ASSESS THE IMPACT OF MACDONALD’S ON THE BUSINESS ENVIRONMENT OF THE
UK MARKET
The opportunities in the business environment have been building effectively due to the
developments and changes in the industry. The advancement of technology has been a
great opportunity for the companies in the business environment as it enhances the
functioning at a significant level. The operations of the companies have been simplified
which assist them in attaining substantial growth in the market. In addition to this, the role
of globalization is also huge in the business environment (Bournakis et al., 2019). The
companies attained a potential opportunity in the business environment due to
globalization. The global trade has been initiated by the companies which assist them in
enhancing their brand value and building a strong market image. Moreover, the expansion
of business in different countries, regions, and destinations result in huge business
opportunities for the companies but it possesses a significant impact on the local
companies.
The major aspect of conducting a research project on assessing the impact of multinational
companies on the business environment of the host country is to determine the influence
on local companies. There are huge numbers of local companies who have been conducting
their operations but the entry of multinational companies in the business environment
impact their functioning at a huge level. It has been evident that the sales and profit of the
small companies decline due to the major operations of multinational companies (Bilir et al.,
2019). The research project would be helpful in understanding the factors which result in an
adverse effect on the local companies due to the operations of the multinational companies.
Aim
The aim of the research project is to assess the impact of MacDonald’s on the business
environment of the UK market.
3

4

Objectives
The research objective is also developed to align with the aim of the research study to attain
the required knowledge effectively. There are three research objectives of the project such
as:
 Assess how MacDonald’s has been impacting the business operations of local
companies
 Assess the ways through which the impact of MacDonald’s on local companies could
be managed
 Assess the strategies which could be utilized by local companies to attain
development and growth in the UK market
PROJECT MANAGEMENT PLAN
Project Definition
The project definition is referred to as the details regarding the foundation of the project.
The research project which would be conducted is based on the impact of multinational
companies on the business environment of the host country, region or destination. The
major benefit of conducting this project is that substantial insights regarding the impact of
multinational companies on the business environment could be attained effectively
(Kerzner, 2019). In this research project, the impact of MacDonald's on the business
environment of the UK has been assessed. It would help in determining different aspects
regarding the business environment effectively.
Project Statement
The functioning and operations of the local companies in the business environment of the
UK have perceived several benefits and challenges due to globalization. In recent time, the
globalization results in the entry of multinational companies in the UK market which impacts
the operations of local companies at a huge level. It is necessary to assess the impact of
multinational companies and develop suitable strategies for gaining success in the business.
Project Strategy
The project manager has analysed the project scenario and develop certain strategies which
would be applied in the research project. The application of these strategies would help in
5

meeting the objectives of the project effectively. The project strategies have been discussed
below:
 Initially, the functioning of local companies would be assessed against multinational
companies.
 Further, secondary research would be conducted with the help of a literature review
where similar situations would be assessed along with the strategies. It would help in
determining the most suitable strategies for the business functioning of the local
companies.
 At last, the primary research through a survey would be conducted for
understanding the opinion of the local companies. It assists in understanding the
situation and developing strategies so that the local companies could effectively
attain effectiveness in the market against the multinational companies.
Project Scope
The project scope helps in understanding the long-term benefit of the project. The
important of the research project has been huge as it helps in understanding the impact of
multinational companies in the business environment of the host country. There are huge
numbers of local companies who have been carrying their operations in the local business
environment but the entry of the multinational companies impacts their performance at a
huge level (de Oliveira and Rabechini Jr, 2019). The project would be helpful in
understanding the areas which the heavily impacted by the operations of multinational
companies. The research project has been based on the impact of MacDonald’s on the
business operations of local restaurants in the UK market so that significant information
could be attained.
Project Cost and Time
The time which would be incurred in conducting the project is 12 weeks. During this period
of time, there are several project activities that are conducted so that the required outcome
of the research could be attained. Moreover, the cost which would be carried in the
research project is minimal.
6

Communication Plan
In a research project, a communication plan has been developed so that the stakeholders of
the project could be communicated effectively (Sanghera, 2019). The communication plan
has been demonstrated below:
Stakeholder Information Method Time Sender
Local Restaurant Project Progress Report and
Email
Daily Project
Manager
Management Planning and
Implementation
Meeting Monthly Project
Coordinators
Government Project Progress Meeting and
Email
Fifteen Days Management
Resources
The research project would require certain resources so that the required information could
be attained effectively. The key resources which are majorly required in the project for
effective functioning are finances and human resources. The finances would be helpful in
the research project to conduct the research effectively. In addition, the human resources
would be helpful in carrying the project activities in an effective manner.
Risks
There are some risks which could be experienced in the project and it would be impacting
the project progress at a certain level. It is essential to understand those risks for
overcoming them in the project. The risks are related to technological, operational, and
financial areas.
Project Assumption
The prime reason for developing the project assumptions is to carry the research project
effectively. There are some project assumptions which are made in the project such as:
 The impact of multinational companies on the business environment of the UK
market is negative.
7

 The sales and profitability of the local companies have been declining due to
multinational companies
WORK BREAKDOWN STRUCTURE
The work breakdown structure is developed in the research project so that the project
activities could be assessed effectively. In addition, it helps in understanding the order of
activities which are conducted in the research project (Plan and Richmond, 2019). In a work
breakdown structure, the project activities are demonstrated in a hierarchical manner.
Moreover, the functioning of the work breakdown structure is based on the deliver-oriented
manner which helps in carrying the project activities effectively.
GANTT CHART
The main focus of the project is on determining the impact of multinational companies on
the business environment of the host country. In this research project, the impact of
MacDonald’s on the business environment of the UK market has been assessed. In the initial
stage of the project, the aim and objectives of the research project have been developed.
After the development of the aim and objectives, the secondary research is conducted this
would be followed by the primary research. At last, the research outcomes would be
attained through the research findings along with the conclusion and recommendations.
8
1.0 IMPACT OF
MACDONALD'S ON
BUSINESS ENVIRONMENT
OF THE UK MARKET
1.1 AIMS AND OBJECTIVES
1.1.1 BRAIN STORMING
1.1.2 AIMS AND
OBJECTIVES
1.2 SECONDARY RESEARCH
1.2.1 LITERATURE REVIEW
1.3 PRIMARY RESEARCH
1.3.1 QUESTIONAIRRE
1.3.2 SURVEY
1.3.3 DATA ANALYSIS
1.4 RESEARCH OUTCOMES
1.4.1 RESEARCH FINDINGS
1.4.2 CONCLUSION
1.4.3 RECOMMENDATIONS

Weeks
Activities
1 2 3 4 5 6 7 8 9 10 11 12
Brainstorming
Aims and objectives
Secondary research
Primary research
Data analysis
Data Findings
Outcomes
Recommendations
9

REFERENCES
Bilir, L.K., Chor, D. and Manova, K., 2019. Host-country financial development and
multinational activity. European Economic Review.
Bournakis, I., Papanastassiou, M. and Pitelis, C., 2019. The impact of multinational and
domestic enterprises on regional productivity: evidence from the UK. Regional Studies,
53(2), pp.159-170.
de Oliveira, G.F. and Rabechini Jr, R., 2019. Stakeholder management influence on trust in a
project: A quantitative study. International Journal of Project Management, 37(1), pp.131-
144.
Kerzner, H., 2019. Using the project management maturity model: strategic planning for
project management. Wiley.
Plan, E.C.M. and Richmond, V., 2019. Project Work Plan.
Romero-Martínez, A.M., García-Muiña, F.E., Chidlow, A. and Larimo, J., 2019. Formal and
Informal Institutional Differences Between Home and Host Country and Location Choice:
Evidence from the Spanish Hotel Industry. Management International Review, 59(1), pp.41-
65.
Sanghera, P., 2019. Project Communication Management. In CAPM® in Depth (pp. 343-377).
Apress, Berkeley, CA.
10