McDonald's HR, Marketing, and Expansion Case Study Analysis

This case study analyzes McDonald's, examining its marketing strategies, human resource challenges, and global expansion efforts. It reviews the company's product mix, distribution, and marketing communications, including a competitive analysis and SWOT analysis. The study explores macro-environmental factors, including economic, political, social, and cultural considerations influencing McDonald's operations. It also provides alternative strategic marketing solutions and recommendations for improving the menu, market penetration, and environmental impact. The study highlights the importance of employee training and development, emphasizing the need for equal treatment and merit-based appointments. It concludes by outlining key issues to monitor during implementation, such as collecting data and identifying trends. References to relevant academic sources are included to support the analysis.

MCDONALDS
Name of the Student:
Name of the University:
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THE PROBLEM

Statement of the marketing
challenge
McDonald’s face significant challenge in terms of its Human
Resource. While expanding its business to new market, it need
to train its staffs using different methods in order to remain
relevant.

Evidence in support of the
statement of marketing challenge
• The development and training based programs of the organization are related to
the ways by which the organization is able to operate and maintain the employees
in different parts of the world.
• The training requirements in this case are quite high for the ways by which
McDonalds is able to provide its services to the customers.

ANALYSIS OF THE
CURRENT
SITUATION

Macro-Environmental factors
affecting the case

Economic considerations
• All its stores are influenced by the ongoing global economic
slowdown
• The rapid growth of the developing nations are providing it a
great opportunity to develop its business
• Market of U.S is the biggest contributor to its revenue
• Expansion of business

Political and regulatory
considerations
• There is an increase in the international trade agreements
• There is an evolving public health policies which is both a
threat as well an opportunity of McDonalds.
• Presence of governmental guidelines for health and diet

Cultural and social
considerations
• Rise in the disposable income of the customers
• Increase of cultural diversity
• The busy lifestyles of the people in the urban environments
• Trends in healthy lifestyle

Product Review
Product mix
Veg menu
McVeggie
Paneer Selse Wrap
Pizza McPuff
Crispy Chinese
Non-veg menu
Chicken McGrill
Fiet O-Fish
McChicken
Chicken Burger
Beverages
Cold Coffee
Hot Serves
Soft Drinks
Mc Dhakes
Ice Tea
Frozen dessert
Floats
Mc Swirll
Flavor Burst
Soft Serve Cone

Distribution review
• Intensive Distribution
• Vertical Marketing Network

Marketing communication review
• Depends on extensive use of the individual elements of the
marketing communication mix
• It comprise of sales promotions, media advertisement, print
media, public relations, direct marketing, events and
experiences
• It coordinates its promotional efforts by making use of
integrated communication strategy