Moores Clothing: A Comprehensive Business Analysis Report

Desklib provides past papers and solved assignments. Access this comprehensive business analysis report on Moores Clothing.

FINAL PROJECT - RESEARCH & ANALYSIS PAPER – PART II
1

Table of Contents
Summary..........................................................................................................................................3
SWOT Analysis...............................................................................................................................4
Environmental Constraints..............................................................................................................5
Stakeholders.....................................................................................................................................6
Organizational Structure and Design...............................................................................................7
Motivating Employees.....................................................................................................................8
Recommendations............................................................................................................................9
Conclusion.....................................................................................................................................10
References......................................................................................................................................11
2

Summary
The concepts of leadership, strategic management, planning & studying the environmental
constraints are very essential to be analyzed for each & every business organization. For the
complete assignment, the chosen business organization is the clothing retailing company of
Canada “Moores Clothing”. The vision, mission, goals & other objectives of the company are
being discussed effectively along with the SWOT & PESTLE analysis. The “Moores Clothing”
was established in the year 1982 & is one of the topmost retailers of men’s casual & clothing
industry. The company operates around 126 stores in Canada. It is famous for providing quality
clothes in the competitive market in Canada. It is the leading business organization in terms of
enhancing the planning, public relation, promotion & strategic planning. It is more focused on
the customers’ satisfaction. The target customers are effectively identified by the “Moores
Clothing” & then the quality products are been delivered to them in an effective as well an
efficient manner. It also believes in maintaining strong relationships with all the existing
customers so that they can be retained in the business organization for a longer period of time &
can also attract new & potential customers.
3

SWOT Analysis
It is essential for each & every business organization to effectively & efficiently analyze &
conduct the SWOT analysis so that it can run the business in the competitive market smoothly.
Along with the maintain the high-level quality, the “Moores Clothing” also focuses on making
the men’s clothes more attractive & unique form all the other clothing products. Following are
the analyzed strengths, weaknesses, opportunities & threats of the business organization to
measure the internal performance & identifying internal deficiencies:
 Strengths: High level of innovation is being enhanced by the “Moores Clothing” to
make all its products different & unique from all the other products of clothing. The
company believes in engaging with all the loyal & trustworthy customers to whom it
provides high-quality clothing products which have a limited edition.
 Weaknesses: The prices of all the unique & different products offered by “Moores
Clothing” are very high as compared to its other competitors such as the “Marks &
Spencer”. Also, the limited penetration is being noticed at the Global level because of
which the operations are not successfully enhanced (Gockeln, 2014, p. 15). The supply
chain management of the company is not so strong in accordance with the effectively
attaining the defined organizational goals.
 Opportunities: With the help of properly enhancing the Global execution, the high range
of opportunities can be enhanced by the Moores Clothing. The company has made
effective relationships with the different brand at the international brand which will help
in enhancing its expansion internationally. Attractive discounts are being provided by the
Moores Clothing to not only its customers but also to organizational employees.
4

 Threats: The major identified threat for Moores Clothing is the changing rules &
regulation in the clothing industry. “Regional alliance of trade” is also one of the major
issues faced by the company. Along with all these threats, the company needs to suffer &
face a high level of competition prevailing in the business market (Finster & Hernke,
2014, p. 30).
Environmental Constraints
Along with analyzing all the internal factors, it is equally essential for the company to effectively
analyze the external factors also prevailing in the business environment with the help of
conducting the PESTLE analysis.
 Political factors: The great influence is being identified on trends of fashion industry.
Moores Clothing can enhance the advantage given by the government in terms of
increasing the amount of taxation on imports.
 Economic factors: The sales of Moores Clothing gest affected the case of those people
who have a lower rate of income or who suffer through the problem of unemployment.
There are various clothing industries which offer cost-effective services. Therefore, the
high ranged products of Moores Clothing should be reduced up to the standard level so
that the sales can be increased.
 Social factors: The clothing industries are also affected by multiple social factors. The
unique clothing products which are provided by the Moores Clothing sometimes do not
allow the people to wear these unique dresses. There are certain people who decide to
wear the attires on different occasions as per the pre-defined social customs (Ramirez,
et.al. 2014, p. 12).
5

 Technological factors: It is the most essential factor which is to be enhanced necessarily
by each & every business organization which will help in increasing the number of
product sales. The social media nowadays, the most widely used source in marketing or
advertising manufactured products. Hence, Moores Clothing should advertise its clothing
products widely in order to increase brand awareness & sales amount.
 Legal factors: It is necessary for all the business organizations to effectively comply &
follow up all the defined legal rules & regulations such as considering & applying all the
restrictions related to the payment of tax, export & the cost of inflation. The non-
compliance of any of the legal regulation may result in the ban of that particular business
organization.
 Environmental factors: Sometimes, in order to increase the level of productivity & sales
amount some of the business organizations harm the environment to acquire the cloth of
certain quality. Also, they use certain chemicals to manufacture a particular product. In
order to enhance sustained growth & development in the competitive business
environment, it is necessary for Moores Clothing to deliver all its products which are
chemical free (Ramirez, et.al. 2014, p. 18).
Stakeholders
 Customer: The customer is considered as the foremost stakeholder without which none
of the business organization can sustain in the competitive business market for a longer
period of time.
 Employees: They are also equally important for business organizations in order to attain
the defined organizational goals & for increasing the level of organizational profitability.
6

 Government: Without following up the legal rules & regulations set up by the
Government, it is not possible for the Moores Clothing to continue its business.
 Shareholders: They are the most essential stakeholders for all the business organizations
because they provide full & effective support in advertising & marketing the products of
Moores Clothing.
7

Organizational Structure and Design
8
Managing
director
Marketing
manager
Senior
managers
Middle level
managers
Lower level
managers
Production
manager
Helping
managers
Cutting
managers
Supervisors
HR manager
Administrative
managers
Finance
manager
Accounts
manager
Commercial
manager
Factory
manager

Above is the organizational chart of Moores Clothing which describes who reports to whom in
the overall business organization. The managing director is the topmost manager of Moores
Clothing under whom the factory manager operates. The overall structure is categorized into the
marketing manager, production manager, human resource manager, and the finance manager. All
the other employees or lower level managers are also being diversified as per the level of
interests & work to be performed (Van der Voet, 2014, p. 25).
Motivating Employees
It is very essential for the Moores Clothing to motivate & encourage all its organizational
employees in an effective & efficient manner so that they can work with full dedication & helps
in increasing the overall productivity & profitability of the business organization. Following are
certain theories or strategies which can be implemented to increase employee morale:
 Maslow Need hierarchy theory: This theory considers all the effective needs &
requirements of different employees in accordance with the different stages. This theory
includes the stages of psychological needs, safety needs, love & belonging needs, social
or esteem needs and the needs of self-actualization.
 Herzberg Two factor theory: This theory includes the different factors of motivation to
motivate or satisfy all the employees working in the business organization. these factors
include the responsibility, recognition, growth & development opportunities, job
satisfaction, achievement & advancement (Caillier, 2014, p. 27).
9

Recommendations
Following are the certain effective recommendations which are necessary to be implemented by
Moores Clothing in an appropriate manner:
 All the legal rules & regulations set up by the government are to be implemented
properly by Moores Clothing in order to sustain the high rate as well as the sustained
growth & development.
 The higher prices of all its innovated & unique clothing products should be getting lower
down up to the standard level so that the people of all the levels can easily afford those
products in any kind of prevailing situation. This will not help in increasing the number
of sales but will also help in enhancing the competitive advantage in the whole clothing
industry.
 Social media should be widely used by Moores Clothing to advertise all its delivered
clothing products in an effective & efficient manner. With the help of adopting the latest
technologies, Moores Clothing can attract a maximum number of potential & loyal
customers (Korschun, et.al. 2014, p. 30).
 Various financial, as well as the other psychological benefits, must be provided by
Moores Clothing to all its organizational employees so that they work more effectively &
can contribute to accomplishing the overall organizational productivity & defined goals.
10

Conclusion
It has been concluded that Moores Clothing should implement & apply effective business or
marketing strategies so that the sales amount can be maximized. The overall organizational
structure is been designed which states the authority & accountability of different higher or lower
level managers within the business organization.
11

References
 Caillier, J. G. (2014). Toward a better understanding of the relationship between
transformational leadership, public service motivation, mission valence, and employee
performance: A preliminary study. Public Personnel Management, 43(2), 218-239.
 Finster, M. P., & Hernke, M. T. (2014). Benefits organizations pursue when seeking
competitive advantage by improving environmental performance. Journal of Industrial
Ecology, 18(5), 652-662.
 Gockeln, L. (2014). Fashion industry analysis from the perspective of business model
dynamics (Bachelor's thesis, University of Twente).
 Korschun, D., Bhattacharya, C. B., & Swain, S. D. (2014). Corporate social
responsibility, customer orientation, and the job performance of frontline
employees. Journal of Marketing, 78(3), 20-37.
 Ramirez, E., Gonzalez, R. J., & Moreira, G. J. (2014). Barriers and bridges to the
adoption of environmentally-sustainable offerings. Industrial Marketing
Management, 43(1), 16-24.
 Van der Voet, J. (2014). The effectiveness and specificity of change management in a
public organization: Transformational leadership and a bureaucratic organizational
structure. European Management Journal, 32(3), 373-382.
12