SSIG Footwear's Summer Shoe Launch: A Project Management Report

Desklib provides past papers and solved assignments. This report analyzes SSIG Footwear's summer shoe launch.

MANAGING A SUCCESSFUL BUSINESS

Table of Contents
INTRODUCTION......................................................................................................................................................... 3
LO1................................................................................................................................................................................... 4
P1................................................................................................................................................................................. 4
P2................................................................................................................................................................................. 5
P3............................................................................................................................................................................... 11
M1............................................................................................................................................................................. 14
LO2................................................................................................................................................................................ 15
P4............................................................................................................................................................................... 15
M2............................................................................................................................................................................. 22
LO3................................................................................................................................................................................ 23
P5 and M3.............................................................................................................................................................. 23
P6 &M3................................................................................................................................................................... 25
LO4................................................................................................................................................................................ 26
P7 & M4.................................................................................................................................................................. 26
CONCLUSION............................................................................................................................................................. 27
REFERENCES............................................................................................................................................................ 28

INTRODUCTION
Shoe is something which is made by the human outer covering to the foot. The human
beings came into existence with the way to serve the ground, heat and roughness level in
the grounds of standing, walking or even running (Barr, 2018). They present the originate
shoes which protection with the feet’s. The material that are conventionally managed the
products in the country with the footwear industry can be developed. This can be
compared with the original companies such as NIKE, Adidas, Puma and other.
For the current study, SSIG footwear organization realizing the synthetic and western
country based temperamental footwear through which successful business can be
exported. This can be industrially managing the advanced features of the countries
(Brannen, 2017). This can relatively developing high capital for the production of the
footwear’s in the countries like Europe and other.

LO1
P1
The summer shoe industry can meet with the expectation to grow in different range. The
annual rate of 4.3% is required to be listed in the top footwear support (Carreon and Joe,
2018). This instigates on the government policies, targeting innovation with the broader
textiles manufacturing and expansion of the business to over high quality. The array of the
government policies can mark to the high quality interest with the British footwear which
has contributed to the industrial expansion. The brand name for the one who creates the
top new summer shoe has been produced to compete with the large fashion companies
such as PUMA and other. Therefore, the project manager entails for the testing the new
product for the summer in the market through the London Fashion Week event (Carreon
and Joe, 2018). The key aims of the SSIG footwear is to provide the challenging market
presence at the events that meet with the brand new summer shoe to compete with each
other. The key objectives of the project are:
 To establish the new product for the summer to compete within the relevant market
 To generate the sale of the product by putting it together at the launch events
 To assess the marketing environment with the benefits to exploit the new product
launch in the market
 To understand the quality parameters of the products over the range of the
representation during London fashion week (16th- 20th February 2019)

P2
The project management plan entails about the comprehensive baseline for the launch of
the new product of SSIG footwear. This has efficiently measured the flow of the information
through which the reference to any decisions can be made (Bryman, 2016). This can set out
the clarification of the unclear tasks. This has been ensured that the project management of
the project is carried out with the significant policy and procedures. This can be
understood with the help of the project initiation and devising to the project progress and
documentation.
There are different stages through which the company can encounter with the conception
and initiation of the project charter (Kerzner, 2013). They are instigated as:
Project Initialization
The project initial stage to provide the significant aims and objectives are determined by
focusing on the summer shoe product launch at the London Fashion week. The retailing of
the product can direct on the sale of the product in the local market. With the digital
platform, the business can be grown into the wider context. This can access on selling the
summer shoe through which the scale at which the business can be managed.
Layout of the Plan
The plan for the launching the product at such high level has helped in setting the
pragmatic shift to the business with the undisrupted chain of managing the cost, quality
and timeframe. The entire communication and risk factors can be analyzed with the
services. The progression of the summer shoe launch at the London Fashion Week by SSIG
Company can provide the interface with the supply management (Meredith and Mantel Jr,
2011). The key focus on the customization of the product can direct to the services of
providing the products such as two day shipping measure, efficiency of inventory services
which needs to be managed with the range of the data personalization and customer
experiences. It has highly involved the products sale and promotion of the product with
greater efficiency (Taylor et al., 2015).

Implementation of plan
The plan can be implemented by promoting the product in the market through entailing
the growth rate with the online sales and offline sales in the market. The launch of the
shipping programs to deliver with the goods to each and every target audience. This has
exclusively met with the prospect of the customer to be encouraged (Taylor et al., 2015).
This can be quickly planned up with the stuff that are being promoted at the events. The
huge impact on the customer for the product is the prime concern as this might have
significant impact on the expedite measure of promoting the product and increasing the
target base for the company.
Figure 1: Project Management Planning stage
Source: Kerzner, 2013
Control Measures
The production of the summer shoe must be controlled as the products likability by the
customer needs to be evaluated. This can determine the significant services through which
the product can be efficiently managed. The Likert scale can help in meeting the challenges
that are relatable with the challenging services in the organization.
Termination of the project

The feasibility of the product among the customer during the summer is observed (Taylor
et al., 2015). This can be done through survey. However, it has been recorded that the
feasibility depends on the comfortlessness of the product. This would add to the benefit in
the growth of the SSIG Company against the strong competitors.
SCOPE OF PROJECT
The scope of the project is that the SSIG would establish as the brand name in the market.
This can gear up the business by measuring the presentation of the business with the sale
(Wilson, 2016). This can be undertaken with the profit generated with the new summer
shoe products and attaining the competitiveness in the business with the market measures.
TIMESCALES AND TIME MANAGEMENT
The project can be managed with the timescales of 4 days of the fashion week and 9 weeks
of the pre-planning of this product. This can extensively estimate the cost with the
readiness of the concept of the product in the market with all inclusive taxes and practices
(Wilson, 2016).
COSTS
The cost estimation can be recorded as:
Estimated services Cost
Strategy and Positioning $1000
Corporate Branding $2000
Product Branding &Packaging design $4500
Promotion $20000
Public Relations $1000
Trade show support (London Fashion Week) $2000
On-gong sales and Marketing support $3000
Total $33500

QUALITY MANAGEMENT
The quality for the product can be managed due to its basic inspection of the materials
(Geissinger and Laurell, 2016). This can subjectively meet with the high quality shoes and
look that are fit in with the A grade, B grade and C grade shoes. The functional practice can
determine the high quality of the product with the specification with much approved
confirmation. The shoes can direct on the functional defects and causing injury with the
shoes must be checked (Geissinger and Laurell, 2016).
COMMUNICATION
Stakeholder Information Method Time of
frequency
Sender
Senior
management of
the SSIG
Footwear
Project Progress Documentation of
the information
Fortnight Designated
Manager
Investors Implementation of
the trade and
planning of
investment
Meeting Monthly Project
coordinators
Employees Evidence to the
agreement
Memo, meeting
and email
Weekly Management
Vendors Scheduling Email and
telephone
On daily basis Marketing and
purchasing
team

RISKS
Risk ID Risk
Statement
Probabili
ty
Impact Score Response
Scop
e
Qualit
y
Schedul
e
Cost
1. Launching of
the product
at high level
0.1 0.6 0.2 0.5 0.2 0.037 Support from the
high and well-
established
product
3 Financial
risks
0.2 0.2 0.3 0.4 0.2 0.055 Quality of the
product
4 Promotional
risk
0.7 0.5 0.6 0.2 0.4 0.297 The launch at the
fashion week can
subtle the feature
of the business
5 Launching of
the new
summer shoe
0.5 0.7 0.2 0.3 0.4 0.200 Powerful and
effective
resources

in the market
RESOURCES
The key resources involved in the study are the human resource along with the financially
supporting one that helps the cost and time for the business and their project (Geissinger
and Laurell, 2016).

P3
The work break down structure can present the amount of the resources through which
the product and deliverables can direct on the hierarchical subdivision of the project. This
can subtle with the agreed structure and management process. There are certain planning
and resource management along with the project to allocate the cost for the shoe lunch for
summer collection and scheduling of the resources (Kim, 2015).
Figure 2: Task Representation for Summer Shoe
Source: Kim, 2015
The Gantt chart has been provided by the L. Henry in 1917 to provide the graphical
presentation of the comprehensive launch progress of the summer shoe in the business

(Titton, 2015). This can be widely tracked with the help of the project in the business. It can
be widely demonstrated as:
s. no. Particulars Start date End date Time
duration
1 Planning stage 12th December
2018
25th December
2018
2
2 Designing of aims and objectives 26th December
2018
2nd January
2019
1
3 Assessment of the data 3rd January
2019
9th January
2019
1
4 Development of the Gantt chart and
WBS structure
10th January
2019
16th January
2019
1
5 Collection of data 17th January
2019
30th January
2019
2
6 Application of the collected data 1st February
2019
13th February
2019
2
7 Documentation 14th February
2019
16th February
2019
1
8 Assessment of the overall study 17st February
2019
18th February
2019
1
9 Execution 19th February
2019
20th February
2019
1
Figure 3: WBS structure
Source: Kim, 2015
Gantt chart
Undertakings 1-2
week
3-4
week
5-6
week
7-8
week
9-10
week
11-
12
13-
14
15-
16
17-
18
19-
20