Collision Course: Enhancing Tommasi Motorcycle Sales in Japan

Desklib provides past papers and solved assignments. This case study analyzes Tommasi Motorcycles' sales challenges in Japan.

Date: 21/2/2019
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Subject: Collision course performance motorcycle in Japan submission
Problem statement:
The director named Nobu Katoh with sales and marketing as his domain in Japan for
Tommasi motorcycle. Company face less sales problem in the Japan market. The significant
problem is relationship between the dealers and JNO. Less marketing is the causes of
understand condition of the Japan market. Marketing challenges for the JNO staff are the
major factor to decrease the sales. The communication between company and dealers is less
which is an effect on the market value. Appointment of the dealers is based on the working
experiences and Japanese market working structure.
Purpose/Object:
Short term goal: Decided the market condition according to the sales position. JNO
represent more experience to sell their product. Dealer’s proper communication with the JNO
staff to perspective finds market condition. Increase the market value to determine the
frequency of the organisation goal. Address the dealer’s principal to find out the working
structure of the company. Improve the company performance to identify the role of Japanese
economic history.
Long term goal: Continue to understand the Japan market situation. This is done by the
proper efforts of dealers and staff members to increase the marketing. Coordination and
reconciling of the Japanese dealer network and JNO executive staff generate an effect on the
sales and marketing issue. Compensation plan of the company is helping to develop the
market standards. According to the market, situation defines the company value. Improve
industrial instruction in the automobile sector to generate technical strength.

Alternative solution:
Solution # 1: Find out the Japanese product line issue like traffic and parking which is
affect the marketing problem.
Pros: Locate the market problem, how to increase the sales and marketing function in the
market.
Cons: Represent the company challenges which are official represent the marketing
majority. Check all the efforts which are done by the company. Company create the value of
marketing and sales production.
Solution # 2: Identify the subsequent interview communication based on the market-
based structure.
Pros: Clear communication in the marketing and sales field to deliver the business scope.
Marketing information is the part to success the growth of company.
Cons: Solution is a consultant with both language and cultural practices. Find out the market
application according to the sales and marketing situation. Find out the situation of the
market condition.
Recommended Solution:
Solution # 1 is the recommended solution. In which identify the Japanese product line. Find
out the market value according to the customer need. Perfect opportunity between the JNO
and dealers make the growth of the marketing and sales area. Proper need of the market value
is located in the market situation. Proper leadership between the dealers and JNO staff
achieve the goal of the company.
Action Step:
(1) Hire a firm which analysis the market value and working structure of the Japanese
market.
(2) Taken interview according to the market experience and business application.
(3) Take action to improve the performance of the marketing and sales condition.

(4) Analysis the firm which identifies the market value.
(5) Improve the sales and marketing condition according to market situation.

Reference
Hicks, J. and Lehmberg, D., 2012, Collision Course: Selling European High Performance
Motorcyles In Japan, IVEY.