Enhancing Business Communication at Walmart: A LEAR Acronym Approach

Desklib provides past papers and solved assignments. This report analyzes Walmart's communication strategies using the LEAR acronym.

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GMT1201: BUSINESS COMMUNICATION - FINAL
PROJECT

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Table of Contents
Introduction......................................................................................................................................3
Body.................................................................................................................................................3
Conclusion.......................................................................................................................................6
References........................................................................................................................................7

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Introduction
The report reflects on business communication which evaluates how an organization can develop
more effective ways of communication within its departments to increase its performance. Here,
the report describes business communication of Wall- Mart stores which is one of the biggest
retail industry in Canada. The report helps to derive how an organization can enhance its
communication level with the help of acronym, the tool which helps in developing the
communication level and implement some communication strategies to enhance the performance
of employees at the workplace. All these essentials of business communication are described in
this report.
Body
LEAR an acronym communication tool of communication that can enhance the performance of
the retail industry and can help the organization to resolve the conflicts among the members and
help in empathizing the customer needs. The main function of LEAR is to analyze the needs and
requirements of the customer by developing better communication process with them (Success
manual, 2019). It is a most effective communication acronym tool that helps in solving the
problems by analyzing the problems which are faced by the organizational departments (Jovicic,
& Richardson, 2013).
The word LEAR means (Listen, Empathize, Ask and Resolve), the tool that helps in enhancing
the performance of an organization and develop a better organizational culture at the workplace.
Listen

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Communication is the main element of management. Without communication, the managers are
not able to respond to the uncertainties taking place in the organization. The primary element of
the selected acronym is L that stands for Listen. Listening is essential for enhancing the
efficiency of the communication process. In the process of communication only imposing their
own ideas and thought is not important aside to this the managers should likewise try to develop
the habit of listening. With the help of this method the managers Walmart will be able to
understand the thoughts of the employees and the staff. This factor will help the organization in
maintaining clarity of thought among the employees and likewise help in facilitating an effective
environment in the organization The employees will free to communicate with their supervisors
and can put their ideas in front of them. With the help of this project, the managers will likewise
be able to motivate the subordinates effectively. The employees will consider themselves as part
of the organization and will initiate ideas to the managers. Under this method, the mangers of
Walmart will likewise try to collect feedback from the consumer. Based on the feedback
collected the company will be able to form strategies that will promote the growth of the
organization.
Empathize
The second element of the selected element is E that stands for Empathize. Empathize is a
process in which the managers try to understand the nature and behaviour of other personals or
stakeholders. Under this process, the mangers of Walmart will try to analyze the behaviour of all
the major stakeholders associated with the firm, i.e., consumers, investors and the employees
(Success manual, 2019). By studying the preferences and inclination of the consumers the
organization will be able to frame sound business policies that will help in the growth of the

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organization. With the activity of empathizing the organization will be able to forecast regarding
the future need, and this process will likewise assist the organization in the process of planning.
This element will likewise help the managers in maintaining a sound business environment in the
organization. This will enhance the chances of professionalism in the organization and will
likewise assist in enhancing the proficiency of the firm.
Ask
The main conflict start in the organization with a lack of communication problem, where
employees fail or feel hesitate to ask questions from his manager at the time of performing a
task. As well as in the retail industry a salesman normally fails to analyze customer preference
due to which they fail to satisfy its customers. The Ask tool of LEAR helps to ask a question
from the customer by salesperson through which he can analyze its choice, preference and
favourable products as per his need and requirement (Jovicic, & Richardson, 2013). By the help
of this tool, an employee of Wall mart can analyze the customer taste and preferences through
which they can satisfy the ineffective customer manner, this practice help in increasing the
customer retention rate of the company through which it can enhance its organizational growth
and performance in the market.
Resolve
It is an essential process in LEAR, where the organization and its employees able to resolve all
the conflicts with their customer by developing an effective relationship with them. Effective

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relationship with a customer can be developed by satisfying the customer by providing the best
quality services at the best cost and develop retain customers in the market. As wall mart
company has to engage more employees by providing proper training and development programs
through which they can analyze the customer preference and May able to develop some
strategies through which they can develop a better understanding with their customers (Success
manual, 2019). The main motive of every organization is to develop effective communication
within the market segments, and it is a most effective communication acronym tool that helps in
solving the problems by analyzing the problems which are faced by the organizational
departments (Jovicic, & Richardson, 2013). Thus, it can be said that Resolve is an essential
aspect of LEAR which helps in solving the problems and develop an effective relationship with
customers.
Conclusion
The assignment is completely based upon the communication pattern adopted by Walmart to
enhance their productivity. The assignment helps in explaining an acronym related to
communication. The elements of the acronyms highlight the pattern of communication used by
the respective organization. With the help of the assignment, an individual can understand the
importance of communication in an organization. It likewise helps in highlighting several steps
that can be involved in the process of communication. The steps that are highlighted with the
help of this assignment will help in enhancing the communication process of the organization.
With the help of this assignment, the importance of listening, empathizing, asking and
resolving is highlighted in regards to communication.

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References
 Success manual, (2019). 14 Useful Acronyms For Effective Communication. Retrieve
from: https://www.thesuccessmanual.in/chapter/14-useful-acronyms-for-effective-
communication
 Savignon, S. J. (2018). Communicative competence. The TESOL encyclopedia of
English language teaching, 1-7.
 Jovicic, A., Li, J., & Richardson, T. (2013). Visible light communication: opportunities,
challenges and the path to market. IEEE Communications Magazine, 51(12), 26-32.