A and T Telecommunication: Growth and Sustainable Business Plan

This comprehensive business plan outlines the strategy for A and T Telecommunication's new mobile message service. It begins with an executive summary and introduction, then delves into the proposed business, customer analysis using the STP model, and a competitive analysis using Porter's Five Forces. The plan also includes a skills analysis, projected profit and loss statements, cash flow forecasts, break-even analysis, and discusses potential sources of funding, resource planning, and the type of organization. Furthermore, it covers the role of a management information system (MIS) and concludes with a vision statement and conclusion. The report emphasizes the importance of a well-defined plan for business success, detailing market understanding, product differentiation, and the significance of entrepreneurial skills and MIS for effective business operations.

Growth Sustainable
Business Plan

Table of Contents
Executive Summary.........................................................................................................................3
INTRODUCTION ..........................................................................................................................4
TASK ..............................................................................................................................................4
Proposed Future Business...........................................................................................................4
Customers Analysis.....................................................................................................................4
Competitive analysis...................................................................................................................5
Skills analysis..............................................................................................................................6
Profit and Loss account...............................................................................................................7
Cash flow forecast.......................................................................................................................8
Break even analysis.....................................................................................................................9
Sources of funding......................................................................................................................9
Resource planning.....................................................................................................................10
Type of organisation.................................................................................................................10
Management information system (MIS)...................................................................................11
Vision .......................................................................................................................................11
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

Executive Summary
The following report is aims to develops a business plan for the new mobile message in
which the resources which are needed is going to be discussed. Customers which are going to be
target, rivals of the firm, projected profits as well as loss, cash flow has been discussed in this
report. In addition to this, sources for fulfilling the need of capital and the management
information service required is also comprises in the business plan.

INTRODUCTION
A business may be defined as the organized efforts of the individuals to produce and sell
the goods and services in order to earn more and more profits and satisfy the needs of consumers
(Anh and Tien, 2021). The goals of the business is totally depend on the type of business. If the
management of the firm wants to attain all the business goals then it is very important for them to
prepare a proper business plan. A business plan may be defined as the document that gives
details roadmap about the company objectives, mission and vision and how these can be attain.
A business plan for the “Mobile message” is going to be covered in this report.
TASK
Proposed Future Business
The future plan is based on the “Mobile Message” which came under the
telecommunication sector. The name of the firm is A and T telecommunication which is located
in the 10Downing London. The respective company is going to start new Mobile Message as the
management seen a huge demand in the market. As billions of people are using the mobile
phones so different types of mobile message services are provided by the A and T
telecommunication to the customers. The respective firm start SMS and MMS services, push
notifications, in app message and Rich communication services (RCR).
It is very important for the management of the A and T telecommunication to protect their rights
of giving the new mobile message services along with the process, logo etc. With the helps of
these rights the service can be protected from copied and if any one do this then this can be came
under offence and firm can use their rights.
Customers Analysis
In order to target the market the management of the company is going to use the Business
to consumer and Business to Business. For targeting the market the management of the company
is going to use the STP model which not only helps them in identifying the right market but also
helps them in targeting the right marketplace (Belmonte-Ureña and et. al., 2021). In relation to
Mobile Message which are going to be start by the A and T telecommunication has been
discussed below: -
 Segmentation: - This is the first step of this marketing model in which main goal is to
divide their customers on the basis of the different types of specific criteria. The company

can target their market on the basis of the geographical, demographical, behavioural and
psycho graphic segmentation. The A and T telecommunication segment their customers
on the bases of behavioural and demographical segmentation. The management of the
firm is going to paid focus on those people who are looking for the mobile message
service.
 Targetting: -this is the second step in which focus has been paid on the segmented
market and determine which one give more desire result (Bocken and Short, 2021). The
A and T telecommunication is going to target the individual between the age group of 20
to 50 and epically the young generation and the companies who need message service as
an assistance to communicate with the employees and team members.
 Positioning: - this is the final step, that allow the company management to set their
services apart from the competition which are in the mind of customers. To gain the
competitive advantage the A and T telecommunication position their Mobile message
service as a assistance which transform the communication into the digital
communication.
Competitive analysis
There are different types of competitive analysis framework which can be used by company
management to identify the availability of competition in the marketplace. By using the Porters
Five forces model the competitive analyse to the Mobile Message service of A and T
telecommunication has been discussed below: -
 Bargaining power of customers: - due to the presence of so many telecommunication
company in the industry high amount of bargaining power is faced by the A and T
communication (Busch, Ferrarini and Hurk, 2021). Almost all the service providers who
offer the mobile message services are of same pack. Low switching cost of the buyer in
telecom industry allow them to negotiate more which result in increasing the bargaining
power.
 Bargaining power of suppliers: - moderate amount of threat has been faced by the A
and T telecommunication form this force because there are lots of manufacturer who
manufacturer the telecommunication equipment.

 Competitive Rivalry: - within the telecommunication industry, high amount of
competition is present (Ciliberto and et. al., 2021). The firm who deals in the this sector
has well known image in the market and invest lots of money. So it is hard for the A and
T telecommunication to enter into the market with mobile message service.
 Threat of new entrants: - low amount of threat has been face by the company form this
threat because of the huge amount of investment in the telecommunication equipments
and lots of barriers to break into the market.
 Threat of substitutes: - the huge amount of threat has been faced by the mobile message
service of A and T telecommunication form this because this industry is highly depend on
the technology and innovation.
Skills analysis
Basis Description
Skill possessed Entrepreneurial skill is being considered as
those skill which assist in the growth of the
business. This skill assist the A and T
telecommunication to bring the innovation in
their Mobile message service and motivate the
employees to grab all the opportunities.
Skill needed For the success growth of the firm financial
forecasting and the critical thinking skill is
needed. Through financial forecasting skill
expenses can be effectively monitor and
critical thinking skill assist in handling the
situation.
Skill Gap Due to the ineffective market research skill its
become difficult for the firm to exploit the
opportunities.

Profit and Loss account
A and T Telecommunication

Cash flow forecast

Break even analysis
Sources of funding
 Bank loans: - this is the common way to raise the capital. In order to promote the start
ups different types of schemes are introduced by bank (Eskandanı, 2021). Bank gave loan
on the basis of documents and received have to pay interest amount.
 Venture capitalist: - these are basically those who gave money in order to get high rate
of return. If firm take the loan for venture then they have to give them equity position.

Resource planning
This is being considered as the crucial task which need to be perform by the A and T
telecommunication. The ineffective planning result in loss for the firm which affect their growth.
So respective firm need to identify their resources.
 Tangible resources: - these are basically those resources which can be touched and feel.
For the A and T telecommunication cash, land, equipments are the tangible resources for
them which can be touched.
 Intangible resources: - the resources which came under this are basically those which
can't be touched (Ferreira and et. al., 2021). For the respective firm Intellectual property
rights,brand recognition, goodwill are their intangible resources.
Type of organisation

As the A and T telecommunication is new business which contain the limited number of
resources like fund and employees. The firm is owned by single person.
Management information system (MIS)
The MIS plays a very important role for the organisation in order to enhance their
operational efficiency. As the A and T telecommunication provide effective Mobile message
service they must have the effective MIS system. They must require the quality
telecommunication equipment which helps them in provide quality services to their customers
(Muhmad and Muhamad, 2021). The aim of the inventory control system is to manage the
inventory and ensure that resources are placed in the right hands and aligned properly .
Vision
 The vision of the company is to provide high quality mobile message services to their
customers and enhance the value of life along with the economic development
 The company is going to determine the needs of each customer and deliver the best
solution available.
 The vision of the A and T telecommunication is to become the leading brand in this
industry.
CONCLUSION
From the above report it has been concluded that it order to attain success in the market it
is very important to develop an effective plan. It is very important for the business plan to
contain appropriate information for the execution of business. This report concluded that in order
to understand the business and products it is important to paid focus on the customers needs,
USP of product and its rivals. Entrepreneurial skill is very crucial for the firm development and
in order to control the business MIS must required by the company.

REFERENCES
Books and Journals
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Busch, D., Ferrarini, G. and Hurk, A.V.D., 2021. The European Commission’s Sustainable
Finance Action Plan and Other International Initiatives. In Sustainable Finance in
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Muhmad, S.N. and Muhamad, R., 2021. Sustainable business practices and financial
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