Digital Technology in Business: A One Communication Project Report

This report, centered on A One Communication, explores the transformative impact of digital technology on business operations. It details project management strategies, including aims, objectives, and a project management plan incorporating risk management, scope, quality control, cost, communication, and time considerations. The report presents a work breakdown structure and a Gantt chart to illustrate project stages and timeframes. It incorporates small-scale research employing qualitative and quantitative methods, followed by data analysis using appropriate tools and techniques. The findings lead to specific recommendations and assess the value of the research in meeting the stated objectives. The study emphasizes the benefits of digital technology, such as increased efficiency, cost reduction, and enhanced customer interaction, and examines methods for business expansion through digitalization, including mobile commerce and smart infrastructure. The report culminates in a conclusion that summarizes key findings and suggests further areas for investigation.

Managing Successful
Business Project

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Aims and objectives for project.............................................................................................1
P2 Project management plan.......................................................................................................2
P3 Work breakdown structure and a Gantt chart to provide timeframes and stages..................3
.........................................................................................................................................................6
Project and Risk Logbook...........................................................................................................7
M1...............................................................................................................................................7
TASK 2............................................................................................................................................7
P4 Small-scale research by applying qualitative and quantitative research methods.................7
M2...............................................................................................................................................9
TASK 3............................................................................................................................................9
P5 Analyse research and data with appropriate tools and techniques.........................................9
P6 Appropriate recommendations.............................................................................................17
P7 Value of undertaking the research to meet stated objectives...............................................17
M3.............................................................................................................................................18
M4.............................................................................................................................................18
CONCLUSION..............................................................................................................................18
REFERENCES..............................................................................................................................19
APPENDIX....................................................................................................................................20

INTRODUCTION
In this present time period, each and every business firm uses digital technology in order
to making the business successful. Digital technology helps in increasing business activities in a
better or easy manner. Technology aids in changing the process as well as operations of an
organisation. In order to producing better quality of services for consumers, organisations use the
advanced technology in its production process (Ajmal, Helo and Kekäle, 2010). This present
report is based A One Communication Company. IT provides the data communication services
to people so that they can connect with each other. In this present report mentions about the aims
and objectives of this project. Gantt chart and Work breakdown structure to give the stages and
frameworks to completion of project will be discussed in this. The researcher carried out the
research on small scale through applying the quantitative and qualitative methods of
investigation.
TASK 1
P1 Aims and objectives for project
Project- It refers to set planned of interrelated activities to implements over particular
time period with in given cost and some of the other limitations. Project is task and activities that
needs more time as well as efforts.
Problem Statement- Digital technology is used in small size business in order to know
regarding consumers, make improvement in efficiency of operations, minimize cost and also
understand rivals. Skilled and skills manpower are most two necessary elements which can
impact on efficiency of digital technologies. In addition to this, new technologies can change
process of work of small organisation.
Project Strategy- It is an explanatory study to determine opportunities as well as
challenges which can faced through small organisation because of digitalisation. Opportunities
along with the challenges will focus on the performance of business, there is a need of need time
duration and cost for transformation purpose.
Digital technology helps in making the business successful. In this present time period, for
making the business activities easier, every company adopt the technology in a better pr
systematic manner. From the business run in a easy manner and firms can do its operations in a
better way. The main benefit of digital technology is to making the products attractive as well as
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qualitative. The people always buy the quality services or which can satisfy needs of consumers
in a systematic or better manner (Pinto, 2015). The wants and desires of consumers changing
very rapidly. It is necessary for the business firm to use new and latest technology in order to
making the better quality of services as well as products in a better manner on the basis of needs
of consumers. Through the modern marketing will be enhanced and on the other hand value of
traditional market will be decreased. It will develop the positive impact on the business on
continuous basis. In addition to this, cloud computing technology provides better opportunities to
business so that they can share transfer as well as share their data in a safe manner and with in
less time period. There are different social platforms gives better opportunities to the business of
ALDI and through this company can communicate with its consumers in better manner and
convenience them to purchase goods of an organisation. It will be helpful in making positive
brand image of company at market place. In order to expand business in to the new areas, ALDI
needs to arrange the more funds. It is also helpful for managers to implementing operations
of business in better manner and remove all obstacles.
Aim: “To determine that digital technology has transformed business activities”. A Case
Study on A One Communication organisation.
Objectives:
 To identify benefits of digital technology to A One Communication business.
 To determine effectiveness of digital technology.
 To evaluate some methods for expanding business in different areas through
digitalisation.
 Recommend some ways to transforming bushiness sand get competitive advantage at
market place with the help of digitalisation.
Literature Review
Benefits of digital technology to A One Communication business
Technology is mostly used through each business firms to achieve particular activities as
tasks in an effective or better manner. According to view point of Kerzner and Kerzner, 2017, it
has been stated that technology changes the way as well as method of doing work. With the help
of adopting technology, firm can conduct its business activities as well as operations in an easy
or better manner. It is helpful in minimizing human errors which can caused through more stress
and works. In addition to this, business technologies such as tablets, computers, customer
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management applications, accounting and many others. In addition to this, main advanatges to
digital technology is to enhance over all efficiency, reduce operation cost, business security and
operations automation etc.
Effectiveness of digital technology
Digital technology helps in connect all departments with the each other. It is helpful in
sharing information or data without any issue. It helps in time saving along with the cost. With
the help of using digitalisation, firm can compete its business operations with minimum time
period. In context to technology is necessary because it used for every thing and provide benefits
to organisation. According to opinion of Meskendahl, 2010, it has been stated that digital
technology is helpful in interact with consumers in an easy manner. It will help in know about
opinions of people. Technology is helpful in enhance productivity and profit of firm in an
effective or significant manner.
Methods for expanding business in different areas through digitalisation
Digitalization consider as an important strategy through which firm expand their business
activities in another areas. this will helps in attaining success at market place. As there are some
effective methods of digitalization through which company make their process more effective
and at the same time also enhance their brand image.
Mobile commerce: It is one of the effective method for business organization in which they
make their performance appropriate. as per current scenario, number of people are use smart
phones for their day to day activities. With the help of this company easily provide better
services by communicating with them.
Smart infrastructure: It is consider as a automation which helps in identifying creative and
attractive activities through which firm improve their performance level at market place. For
example, if firm use cloud computing they effectively store as well as maintain data and
information. this will helps in improving the brand image popular.
P2 Project management plan
For developing the effective as well as better development plan, it is necessary for A One
Communication organisation to determine the cost along with the time which needs to finish
project (Kerzner and Kerzner, 2017). It will be helpful for the managers to take the correct and
better decisions for good outcomes. Without these, company cannot make transformation in its
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business process in a proper manner. These are some of the necessary factors given below which
are necessary in incorporating the project management plan:
Risk management- In each and every project, there is risk involve whether it is small or
large. In context to this, it is a responsibility of project manager to determine the risk for doing
the task in an easy manner. As A One Communication provides the data services to consumers
so it is necessary to use digital technology through minimizing risk.
Scope of project- IN this present business environment, there are many different
opportunities exist. It provides manager to increase its business activities and enhance scope of
project (Meskendahl, 2010). With the help of this, company can increase its operations as well
as business in a better manner. Through starting business online, firm can get many beneficial
opportunities.
Quality control- The main focus of people is on the better quality of products which can
fulfil their needs. It is a major component which is used through A One Communication through
implementing the business online. In this present time, A One Communication gives the better
quality of goods to its consumers. From this, firm can increase its growth rate and capture the
more market share at market place.
Cost- It is a necessary factor and without money firm cannot do any things. For start or
implement any kind of business operation, there will be need of funds. In context to A One
Communication organisation, if cost of project will be more then it will need more finance to
increase its activities online.
Communication- It plays a necessary role in implementation and also making the
activities successful. It is necessary that in an organisation communication between the staff
members and managers should be goods otherwise there can be more problem arise in business.
In context to this, coordination and communication help in completing project in better manner.
Time- It is a key element of project and under this, manager set the time period of every
activity so that staff members can focus on that and finish all activities within a given period of
time.
P3 Work breakdown structure and a Gantt chart to provide timeframes and stages
At the time of conducting the research, it is necessary for A One Communication to take the
feedbacks of consumers which are using its products as well as services. It is a necessary process
and helpful in taking the corrective decision related to plans (Nicholas and Steyn, 2017).
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Regarding this, it is important for project manager to prepare the better action plan and divide the
time duration on the basis of activities in a better manner. In order to conducting research, there
are some stages given below:
 Identify issue.
 Literature review.
 Clarify the issue.
 Clearly define concepts and terms.
 Define population
 Collecting relevant data
 Analysing data
Gantt chart- It is a kind of chart under which series related to the horizontal charts is
mention with Lamont of the work or production done in given period of time in context to cost
planned for those kind of periods. It is called as visual presentation related to project and under
this all activities of research are divided and shown on chary which is easy to understand.
S. no Task Name Time Duration Begin Finish Predecessor
1 Identify issue 3 Days
2 Literature
review
8 Days 1
3 Clarify the issue 6 Days 1,2
4 Clearly define
concepts and
terms
5 Days 2,3
5 Define the
population
4 Days 4
6 Collecting data 10 Days 5
7 Analysing data 6 Days 6
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8 Conclusion and
Recommendatio
n
4 Day 7
9 Submission of
report
1 Day 8
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Task Day 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day 7 Day 8 Day 9 Day 10
Identif
y issue
Literat
ure
review
Clarify
the
issue
Clearly
define
concep
ts and
terms
Define
the
populat
ion
Collect
ing
data
Analys
ing
data
Conclu
sion
and
Recom
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mendat
ion
Submis
sion of
report
8

Project and Risk Logbook
Work break down structure- It is helpful in minimizing all the complicated tasks to
gathering all activities in an effective manner (Rosenau and Githens, 2011). In addition to
this, it is a responsibility of project manager to divide activity in to the sub parts so from
this staff members can not face any issue in completing the task in better manner.
M1
Project management plan is developed through using digitalisation in A One
Communication firm which is helpful in gaining suitability in a better way. With the help of
project management plan firm can enhance its profit level as well as productivity. It reflect time
for finishing whole project which is framed in proper structure.
TASK 2
P4 Small-scale research by applying qualitative and quantitative research methods
It is essential or the researcher to carry out the research in a better manner and it will be
helpful in developing the valid outcomes. In order to achieve the objectives in better manner, it is
essential for researcher to select the correct tools as well as methods. It will be helpful in
converting whole research in to analytical study and it will make the research very easier. In
addition to this, it is necessary for researcher to select the better method of data collection and
gather data from the chosen respondents through a researcher (Müller and Turner, 2010). The
data and information should be related to the topic of research. There are three different methods
of data collection and these are qualitative, neutral and quantitative. In addition to this, there are
two other methods of data collection and these are primary and secondary.
Qualitative research- It is scientific observation methods of collect non- numerical data
and information. It is necessary that data should of accurate as well as relevant. It is a procedure
of the naturalistic inquiry which seeks an in- depth understanding about social phenomena with
natural setting.
Quantitative research- In this includes flexibility, control,value openness. It is measured
in terms of facts and figures.
Primary method- The data which are collect through this method is used first time. There
are many different kinds of collecting the primary data and these are questionnaire, interview,
surveys, observation etc. But in this research to collect data there is questionnaire which is
prepared through the researcher to reach at valid conclusion. It includes collecting new

information and data which has not been gathered before. In order to acquire data, investigations,
test, questionnaires and experiments are carried out as comparison to collected information from
the published sources.
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