Business Plan Report: A1 Surveillance - CCTV Scanner Market Analysis

This report presents a comprehensive business plan for A1 Surveillance, a manufacturer of CCTV scanners. It outlines the company's objectives, strategies, and operational plans. The report begins with an introduction to the business plan and the company's mission to enhance security. Task 1 focuses on developing the business plan, including the business model (Canvas model), target consumers, location, industry, and value proposition. Task 2 delves into market research, covering primary and secondary research methods, including quantitative and qualitative approaches. Task 3 addresses ethical dilemmas faced by the organization, providing a case study and conclusion. Task 4 discusses equality and diversity laws and their implementation within the company. Finally, Task 5 examines assets, liabilities, expenses, and gains. The report concludes by summarizing the key findings and recommendations for A1 Surveillance. This document is contributed by a student and is available on Desklib, a platform providing AI-based study tools for students.

Business Plan

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1 .........................................................................................................................................1
Develop a small business plan ....................................................................................................1
TASK 2 ...........................................................................................................................................4
Market research which develop the business ..............................................................................4
TASK 3 ...........................................................................................................................................6
Discuss about ethical dilemma.....................................................................................................6
TASK 4 .........................................................................................................................................7
Equality and diversity law...........................................................................................................7
TASK 5............................................................................................................................................8
Assets, liabilities, expenses and gains..........................................................................................8
CONCLUSION................................................................................................................................9
REFERENCES................................................................................................................................1

INTRODUCTION
Business plan is a written document which describes that how a business can operates
and accomplish its organisational objectives. It includes all strategies and plans which are
essential to achieve goal of company. In this report chosen organisation is A1 Surveillance which
is a manufacturer of CCTV scanner. The main aim of this report is to prepare a business plan to
fulfil the objectives of corporation. This report has discussed about following topics such as
purpose and business plan, values, identity and different types of market research to develop
business and ethical dilemma faced by the organisation. Apart from this diversity and equality
law has also discussed.
TASK 1
Develop a small business plan
Business plan is a blue print for an organisation which comprise all plans and policies
which are needed to achieve the goal and objectives of company. It is defined in written
document which assist the organisation to take essential steps so that it can accomplish its
targets.
Business plan and name: A1 Surveillance is an organisation which is manufacturer of
CCTV scanner. Organisation produce this product for security purpose as because crime rate is
increasing day by day. So this unique business idea can help to minimize the illegal and
unethical activities. There are various unethical and illegal activities such as robbery, stealing
etc.
Target consumers, location and industry
The target consumers are household and commercial persons. The company is located in
London, Barton Road and organisation is belongs to information technology industry. It is
essential for an organisation to target the right consumers so that it can generate more
profits and achieve sustainable growth and success in future.
Business model
For an organisation it is essebtail to follow the business model so that tasks can be
performed on the basis of it which help the corporation to achieve its goals and objectives.
Organisation has follows the canvas business model in its company. This model is a graphic
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representation of a numbers of variables that shows the values of a corporation. Canvas model
can be developed as a strategy tool for the development of a new business (Thébaud, 2015).
Key Partners
It involves
suppliers such as:
 Social
media
channel
partners
 Suppliers
of raw
material
Key Activities
 Pricing
and
selling
goods.
 Ensuring
quality
products.
Key Resources
 Employee
s.
 Suppliers.
Value
Proposition
 Safety and
security
 Excellent
quality
and
durable
products.
Consumer
Relationship
 Accessible
consumers
service
through
phone,
website,
email.
 Customise
products
as per
needs.
Channels
 Social
media
which
involves
Facebook,
snapchat
etc.
Purchase : From
wholesale stores
and online.
Consumer
Segments
 House
hold and
commerci
al
personas.
 Young
profession
als.
Cost Structure
 Acquire
assets-
4500
Revenue Streams
 Generate revenue through selling the CCTV scanner
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pound.
 Labour-
800
pound.
 Rent and
leasing-
1800
pound.
Logo of company
A1 Surveillance create value to promotes its business on the basis of various things
which are describes below:
Social: For an organisation it is necessary to perform its roles and duties which can create
value for the society. It is important for company to satisfy the wants and needs of persons as a
result their desires can be satisfy which help the corporation to maximize its profits. An
organisation can survive for a long time when it emphasis towards the social value. It can be
created by providing the quality products and resolve the problems of consumer. A1
Surveillance has concerns about the persons so it produces CCTV scanner for the safety and
security of persons and provide the products at reasonable price. It focuses to provide the quality
products as per the needs and wants of consumers and reflects the social concern of organisation
towards the society (Ward, 2016).
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Environmental: To protect the environment is essential for a company and corporation
should focuses to protect the environment and its values. It is the duty of organisation to protect
the natural resources such as water, air etc. A1 Surveillance can follow the Environmental
Protection Act, 1990 as a result environmental protection standards can be follow in the
organisation. It helps to increase the reputation of organisation in the market that it is emphasis
to protect the environment as a result goodwill of corporation can be increase. So brand value
can be increase.
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TASK 2
Market research which develop the business
Market research is essential for an organisation when it wants to start a new business so
that company can the recent market trend, fashion, preferences, culture etc. It provides the help
to corporation to develop its new product on the basis of these factors. As a result, consumer can
satisfy with the products and services of company (Shelton, 2017).
Primary research:
Primary research has been conducted by the researcher to collect data directly from the
respondents rather than depend upon any other indirect source. Data can be collected by face to
face interviews, observation and online survey. A1 Surveillance can know the recent trends and
views of consumers about its products which organisation wants to launch. Questionnaire can be
prepare to know the views of respondents:
Questionnaire
1. Do you think CCTV scanner is helpful for the purpose of safety or security?
A) Yes
B) No
2. Do you think there is growth in this business ?
A) Yes
B) No
Secondary research: Secondary research is that research which has already conducted
by an individual or an business entity. It involves books, articles, online sources, etc. A1
Surveillance can know the fashion, likes, preferences and current trends and demand of persons
of a specific location so that it can produce its products on the basis of it. So that needs and
wants of consumers can be satisfy (McKeever, 2016).
Quantitative research: This research has conducted by the use of sampling techniques
whose findings can be identified numerically and it helps the organisation to estimates the future
events. A1 Surveillance can conduct this research to analyse the growth of its business in future.
Qualitative research: This research has conducted to gain an understanding of
underlying specific reasons and opinions. With the help of this insights can be develop which
help the researcher to find out the effective solutions of particular issue. A1 Surveillance can
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know the competition at information technology industry by conducting qualitative research.
Projective technique has been used to know the preference and likes of persons which hep the
organisation to take important decision for its business plan.
So market research is helpful for an organisation because through it A1 Surveillance can
understand the current market trends and demands of consumers.
Illustration 1: Creative industries growth in UK
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TASK 3
Discuss about ethical dilemma
Ethical dilemma refers to a situation when a person has to choose one alternative from
the different alternatives as a result an issue can be resolve. For a company it is not easy to
choose one alternative form various alternatives because all alternatives has some advantage and
disadvantage. and it create the situation of ethical dilemma to choose best. (Jones and Penaluna,
2013).
Case
As per the situation organisation wants to promotes its business so that it is thinking to
take help of a company which can promotes its website at a discounted rate. But management
has involved in discrimination, bullying and harassment activities with its employees. There is a
situation of dilemma in front of corporation that is, it should take the help of that company or not
for promotional activities of its websites at discounted rate. If company takes has taken the
help of that organisation than brand image can be influenced and its staffs, feel demotivated so
corporation should not take assistance of that company. For example, Legal and general group
provides various insurance products and services. There was a situation of ethical dilemma in
front of organisation when its starts business that organisation can provide insurance policies or
not, to those persons who are involve in criminal activities. If it deals with those persons than
reputation of company can be influence so that its management has decide that corporation
should not provide insurance policies to those individuals who involve in criminal activities. This
decision helps the company to solve the situation of ethical Immanuel.
Conclusion: A1 Surveillance should not take the help of that company because it treats
its employees badly and management involves in discrimination, bullying and harassment
activities. It can search for another company which can promotes its websites at a discounted
rate and reputation is good in the market. . It solves the situation of ethical dilemma and help the
organisation to increase brand image. Legal and general group has decided that it does not deal
with those persons who involve in criminal activities as a result its reputation does not get
affected. With the help of this decision situation of ethical dilemma can be resolve. So in both
cases company is focusing to follow social values which help it to increase reputation and brand
image.
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TASK 4
Equality and diversity law
For a company it is important to follow the equality and diversity law while selecting the
applicants. It is the responsibility of management to follow the regulations of equality and
diversity law so that staffs can get equal pay . For an organisation it is essential to protect the
rights of workers so that they can perform their roles and duties effectively which help the
corporation to accomplish its goals and objectives. Zero hour contract is basically for call or
piece work which means employees can be call by a corporation whenever company has needs
of staffs. Statutory annual leave and nominal wages can be given to staffs as per the regular
workers who work in the organisation. Government of United Kingdom has introduced equality
and diversity law so that rights of employees can be protected. As per this law:
 Organisation has to follow all legal compliances in context to elimination of
discriminatory practices.
 It is the responsibility of company to treat equal it’s all employees who work in the
organisation.
 An organisation has not allowed to make differentiation on the basis of wages and
working hours.
Equality and diversity law has been followed by A1 Surveillance by providing the same
facilities and benefits to its workers so that interest of employees can be protected. Company
provides the same employment opportunities to its staffs so that they feel satisfied as a result
they can perform their roles effectively. It does not make differentiation on the basis of race and
gender. On the basis of salary there is no differentiation and employees get salary as per their
types of roles and designation. Organisation follow employment laws and compliances which
helpful to protect the interest of employees.
Rights for new employees: A1 Surveillance has focuses protect the rights of their staffs which
is helpful to fulfil the needs and wants of staffs as a result their desires can be satisfy. There are
various rights which are possess by the employees in the organisation which are described as
follows:
 Employees has right to get salary and wages on time.
 Equal employment opportunity rights to the workers.
 Staffs has right to get safe working environment so that they can work effectively.
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 Right to file case against the organisation in the case of discrimination activities.
(Feenstra, 2014).
TASK 5
Assets, liabilities, expenses and gains
Assets- Resources owned by business in tangible and intangible form that are owned and
controlled to produce economic value are termed as assets to A 1 surveillance. Assets owned by
company are furniture, machines, factory premises etc (Fernández-Guerrero and Simón-Moya,
2012).
Liabilities- Future sacrifices of economic benefits that A 1 surveillance is obliged to
make to other entities as a result of some past transactions is termed as liability. Liabilities are
burden in future that needs to be paid such as loans, payment to creditors, payment of other
outstanding expense.
Expense- Expenses consists of economic cost a business incurs through its operations to
earn revenue. Expenses incurred by A1 surveillance is salary to employees, cost of
manufacturing and various other operational cost.
Gain- Gain is considered as increase in the value of investment or earning through
operating activities of business. A1 surveillance gains through selling various cameras or through
making some capital investment (Burns and Dewhurst 2016).
Budget prepared to avoid cash flow issues- Cash flow is prepared for various business
activities to calculate cash generated by performing various activities in business. Budget helps
to estimate inflows and outflows that needs to be made or received in future. When budget is
prepared and cash inflows are estimated then chances of bad debts can be reduced. Debt recovery
process can be introduced that helps to enhance cash inflows.
Particulars Amount (GBP)
Cost of acquiring machinery 8000
Cost of hiring employees 2000
Cost incurred on raw material 7000
Cost of factory rent 1000
Cost to develop factory set up 2000
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Total 20000
CONCLUSION
As from the above report, it has been concluded that to make effective business plan it
important for a company because it help the organisation to achieve its goals and objectives.
With the help research A1 Surveillance can know the current trends and demands of consumers
which help it to make business plan. By following the equality and diversity law an organisation
can satisfy the needs and wants of employees. With the help of budget company can manage and
control its unnecessary expenditures.
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REFERENCES
Books and Journals
Burns, P. and Dewhurst, J. eds., 2016. Small business and entrepreneurship. Macmillan
International Higher Education.
Feenstra, D., 2014. The Standout Business Plan: Make Irresistible-and Get the Funds You Need
for Your Startup or Growing Business. Journal of Applied Management and
Entrepreneurship. 19(4). p.116.
Fernández-Guerrero, R., Revuelto-Taboada, L. and Simón-Moya, V., 2012. The business plan as
a project: an evaluation of its predictive capability for business success. The Service
Industries Journal. 32(15). pp.2399-2420.
Jones, C. and Penaluna, A., 2013. Moving beyond the business plan in enterprise education.
Education+ Training. 55(8/9). pp.804-814.
McKeever, M., 2016. How to write a business plan. Nolo.
Shelton, H., 2017. The secrets to writing a successful business plan: A pro shares a step-by-step
guide to creating a plan that gets results. Rockville, MD: Summit Valley Press.
Thébaud, S., 2015. Business as plan B: Institutional foundations of gender inequality in
entrepreneurship across 24 industrialized countries. Administrative Science Quarterly.
60(4). pp.671-711.
Ward, J., 2016. Keeping the family business healthy: How to plan for continuing growth,
profitability, and family leadership. Springer.
Online
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