Business Plan Project: A2Z Consultancy Services, Singapore

This business plan outlines the establishment of A2Z Consultancy Services, a quantity surveying firm in Singapore. The plan details the company's vision, mission, and values (VMV), followed by a PESTEL analysis to assess the political, economic, social, technological, environmental, and legal factors impacting the business. A SWOT analysis identifies the company's strengths, weaknesses, opportunities, and threats. Strategic options are presented, alongside a company organization chart and a marketing plan. The plan also addresses corporate social responsibility, performance and environmental management systems, concluding with a comprehensive overview of the proposed business venture. The plan leverages the student's experience as a quantity surveyor to outline the services offered, competitive advantages, and overall business strategy.

Running head: BUSINESS PLAN
Business Plan
Name of the Student:
Name of the University:
Author’s Note:

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Table of Contents
Introduction................................................................................................................................3
Discussion..................................................................................................................................4
VMV Analysis...........................................................................................................................4
Vision.....................................................................................................................................4
Mission...................................................................................................................................4
Values.....................................................................................................................................5
PESTEL Analysis.......................................................................................................................5
Political Analysis...................................................................................................................5
Economic Analysis.................................................................................................................5
Social Analysis.......................................................................................................................6
Environmental Analysis.........................................................................................................6
Legal Analysis........................................................................................................................7
SWOT Analysis.....................................................................................................................7
Strategic Options....................................................................................................................9
Company Organization Chart..................................................................................................11
Marketing Plan.........................................................................................................................12
Corporate Social Responsibilities............................................................................................14
Performance Management System...........................................................................................15
Environmental Management System.......................................................................................15
Conclusion................................................................................................................................16
References................................................................................................................................17

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Introduction
I am currently operating as a Quantity Surveyor and has an experience of 2 years in
the professions. As per the current situation, I have been performing well and therefore It
would be the most appropriate time for opening my own consultancy (Zolkafli et al., 2017).
The plan is to open a consultancy firm in Singapore and would be operating as a unit for the
purpose of taking contracts from more constructors. The new company would be operating
with the name of A2Z Consultancy Services. In order to stay competitive the prices or fees,
which would be charged, by our company will be kept lower so that more customers can be
served. In order to set up a consultancy business, our company will be complying with
various laws and regulations needs to be adhered to in order to ensure compliance with the
regulations (Olawumi and Ayegun 2016). Our new start-up will be focussing on various
aspects of business by giving the best of knowledge and expertise for the various options.
Serving various clients of the company based on their approach and willingness towards the
real estate or the construction industry will be the main motive of A2Z Consultancy Services.
The company will be focusing in providing expertise services and recommendations on the
services required and that would be the key factors that will be focused by the company. The
Consultancy services will be in the wide range of cost management, quantity-surveying
services on a variety of construction projects, including buildings, civil engineering,
industrial and major of the industrial and highway projects (Alhasan, Kumar and Thanikal
2017). There are various strengths, weaknesses, opportunities and threats of the consultancy
business and the same would be taken into account while assessing the overall scenario under
which the company will be operating.

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Discussion
VMV Analysis
Vision
My short-term vision for the Quantity Surveyor Company’s vision will be to become
a reach out customers and let them know about the various kinds of services and products we
have delivered. Also, the short-term vision for the consultancy firm would be to have a
diversified service hub and ensuring that the needs of the market are taken care. In the long-
term becoming a leading quantity surveyor consultancy firm that builds a reputation of
quality services and generate wealth for the company.
In order to make sure my vision materializes the vision for establishing a brand name
for the business in the market five years down the line would be the key mark. The
integration of the cost managers and the quantity surveyors will be fully integrated within the
engineering environment for the purpose of providing effective ways in which the objectives
of the client could be easily achieved. All these years of workings and services would help
me focusing on serving as many clients as possible and provide quality services. In the long-
run, with the growing operations we aspire to become the largest Quantity Surveyor
Consultancy Firm.
The contribution of the company will be providing an in-depth knowledge of the built
environment design and the concerns of the designers and clients. Evaluating the
performance of the project, analysis of the life cycle and commitment of the firm towards
sustainable development will be the key approach and vision for the company (Ali et al.,
2016).

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Mission
I believe in providing quality and reliable services for all my clients in the
construction project that would be undertaken. Providing an overview and a complete
guidance to the customer in the field of consultancy services required and the operations of
the company primarily would be in the Singapore Region and thereafter the services would
be later on expanded on a global basis (Vidgen, Shaw and Grant 2017).
Values
The core value that the company would be following will focusing on customer first,
embracing challenges, showing a team-work and showing passion & dedication towards the
work. Reliability, Trust work and accountability of the various actions undertaken by the
company will be some of the key features. The allocation of capital for the construction
project would be solely determined with the help of the decision made by the client and their
design team. Value Creation for the customers would be in the form of best outcomes derived
from the scope or the quality of the project when made in accordance with the clients risk and
return profile basis. Total integration into the design process of the company would be the
primary strategy of the company (Laursen and Thorlund 2016).
PESTEL Analysis
I am including PESTEL Analysis for the purpose of strategic planning of the company.
Political Analysis
Political situation in Singapore would be a key factor that would be helping the
company in a positive way. Political Analysis for the company would be solely dependent on
the political environment of the economy. The political situation of the Singapore Economy
has been stable which provides us the opportunity for performing a stable and a well-
informed business operations plan for the company (Manieri et al., 2015).

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Economic Analysis
With the rapid growth in the Singapore Economy, the government has been primarily
investing into various fixed asset investment that is vital for the growth and development.
Economic environment including the various macro-economic factors are some of the key
points that the company needs to perform for the purpose of the analysis. Inflation,
Unemployment Rate and the business cycle under which the operations of the company will
be placed will be some of the ley factors that the company needs to account for the purpose of
evaluation (Burns and Dewhurst 2016).
Social Analysis
Rapid urbanization rate for the Singapore Economy will help increase in Urban
Construction that ultimately would be leading to a growth of opportunities for the company in
a positive way. Social Analysis including the various social factors like the growth of the
population and the demographic trend under which the operations of the company will be
placed will be some of the key factors that needs to be accounted for the purpose of analysis
(McKeever 2016).
Technological Analysis
Technological tools play an important and vital role in meeting the objectives and
demand of clients. It is necessary that correct tools and equipment has are used and applied
for the purpose of better operational work. Application of Building Information Modelling
(BIM) from 3D to 7D incorporates the schedules of the project. The same will also improve
work productivity, eliminate or reduce redundant work and errors. It also measures the
accuracy of measurement and direct data that is collected which are measured for the purpose
of cost purpose.

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Environmental Analysis
There has been a great focus that was given to environmental concerns as constructing
activities hampers the environmental condition in a negative way. The company would be
giving positive ideas for curing the same. The environmental factors including the scarcity of
resources, raw materials, pollution targets, conducting business in a legal and ethical ways
will be some of the key factors that the company will be taking into account. It is essential
that the consumers should demand for more and more ethical rules and regulations that will
be followed.
Legal Analysis
The legal aspects of the firm would incorporate complying with the various legal and
regulatory frameworks that the company would need to comply. The legal framework of the
Singapore economy will be binding upon the company and will be acting as a key guideline
for the company.
SWOT Analysis
In order to properly understand the viability of A2Z Consultancy Services which we
are planning to open, the opportunities and threats which are present in the market needs to
be identified and on the basis of the same appropriate strategies need to be formulated by the
business. The SWOT analysis technique which would be applied are shown below:
Strengths Weaknesses
 Best Quality of Services.
 Flexibility in the operational
structure of the business.
 Inadequate financing for the
business
 Lack of access to clients and big
projects
Opportunities Threat

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 Increase in the Demand for such
Services in the Market.
 Expansion in Joint Ventures and
Partnerships
 Increased level of Competition
 Risk of Changes in regulations
Strengths
 The initial start-up of the business would aim to ensure that the quality of services
which is offered by the business are of highest quality. We would be hiring most
experienced Quantity Surveyor Consultants so that proper services are available to the
clients. This would help the business to get more customers
 The business has a systematic approach in undertaking the activities of the business
and also has a certain level of flexibility in the operational structure and this would
also ensure that there is a certain level of efficiency in the operations of the business
(Gürel and Tat 2017). A2Z Consultancy Services would have a flexible scale of
operations which would positively impact the operational process of the business.
Weaknesses
 The new business would be facing the problem of getting access to new clients in the
initial period as there is a lack of appropriate promotional practices in such a business
(Hill, Jones and Schilling 2014). The business of A2Z Consultancy Services would be
investing in advertisement so that the attention of possible clients can be attracted.
 One of the main problems which we can identify for the new business is related to
financing requirements in the business. The business initially would not have access

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to appropriate finances and therefore this can create problems for the business in the
operations.
Opportunity
 The demand for Quantity Surveyor Consultancy business in the market is increasing
and therefore there is an opportunity to enhance the operations of the business.
 The business would also have the opportunity to expand the operations by entering
into joint ventures and partnership for the purpose of generating more revenue in
operations of the business.
Threats
 The level of competition in the market is the biggest threat for the business and the
same can affect the operations
 The business also faces risks from changes in the regulations which are applicable in
the market.
Strategic Options
Business Model Canvas
Key Partners
 Banks
 Partners
Key
Activities
Conducting
feasibility
studies
Estimation of
Materials.
Preparation of
schedules of
labour costs and
time costs
Value
Propositi
on
High
quality of
services.
Lower cost
of services
which is
provided by
the
business.
Customer
Relationships
Emphasis and
focus on the
needs of the
customers.
Customer
loyalty and
retention.
Customer
Segments
Business or
economy class
people looking for
proper project
implementation
and planning

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Negotiating and
Analysing costs
of the Business
Building a
brand image
of the
business.
Key
Resources
Proper and
skilled staff and
also experienced
management of
the company.
Channels
Companies
developed website.
Social Media
Interaction of the
Business.
Cost Structure
 The company is trying to reduce
its cost in order to attract more
customers and have more profits.
Revenue Streams
 The projects which are undertaken by
the business in the operations would be
covered and also the single contracts
which is undertaken by the business.
The business model canvas can be adopted for the new start up business which is
provided above. A new start up business requires appropriate business model for the purpose
of extracting maximum value from the innovative business process which is followed by the
business. The business model canvas is important for establishing successful partnership and
also enter into tie up agreements. The business model canvas is also important for attracting
investors in the business. An appropriate business canvas model is shown in the above table
showing important customer segments, value proposition, customer channels and their
relationships. The business of A2Z Consultancy Services would be aiming to enter into tie up
agreements with key partners such as banks and contractors so that the business can provides
it services to such partners and thereby also expand the operations of the business. The

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Managing Director
Director Value
Engineering
Director
Operations Accounts/Administration
Ass Val Ass
Eaxminer
Sr Cost
Consultant SR QS SR Cost
Dr
HR/
Admin Accounts
revenue stream which the business would be aiming is from different contracts which are
undertaken by the business. The business would be aiming to enter into tie up agreement so
that the overall costs of the business can be reduced.
Company Organization Chart
Figure 1: (Organizational Chart for the business)
Source: (Created by the Author)
The operations of the business would be managed by the Managing Director and the
operational director would be reporting to the managing director of the business. The
operational manager would be handling all the operations of the business. The accounts and
administration department operations would also be handled by the managing director of the
business. The business of A2Z Consultancy Services would be setting up the business under
the control of managing director which would be me. I would be held responsible for all
operations and important decision regarding which projects is to be undertaken which

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projects needs to be kept at hold. I would be hiring skilled consultants who would serve as a
director value engineer and director of operations who will be supporting me in managing the
operational process of the business. The business would also be hiring valuer and progress
manger so that the operational process is smoothly conducted.
Marketing Plan
The target market for the consultation business would be based on the market
conditions and trends present in the market. One of the major target market for my business
would be construction contractors who have big projects or independent contractors who
have their own projects. The four Ps of marketing and the marketing strategy which is
formulated by the business is shown in more details below
The marketing plan which would be formulated for the business would be based on
4Ps of Marketing of a business. The 4Ps of Marketing are discussed below in details:
 Product: The product which is offered by the business is basically services which is
offered by the company to construction contractors. The product would be successful
in the market as the quality of the services would be of highest quality (Londhe 2014).
The services which is provided by A2Z Consultancy Services will be focusing on
providing appropriate services to contractors. The services would be focused on
quality and timely execution and performance of the contract.
 Price: The management of the company has decided to keep the fees which is charged
by the business minimum initially so that the business is able to create a name for
itself in the market. The price of the services would be depending on the nature of the
service or project contract which is entered by the business. The average PayScale for
S$ 21,000 for the initial years while other consultancy firms which are much

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experienced would be earning around S$ 45,000 on yearly basis. A graphical
representation is shown below:
Figure: Graphical Representation of PayScale of Quantity Surveyor
Source: (Payscale.com. 2019)
The revenue for the company would be around $350,000 and the sources of initial
investment would be from the equity and debt funding. In the initial stage of operations, the
low debt funding and the high amount of equity will be followed by the company in order to
reduce the financial risk o the company as the business risk associated with the company on
the one hand side will be primarily higher (Lee and Gillen 2017). The market penetration for
the revenue growth of the company will be taken at 3.5%. The associated cost of goods sold
for the company would be around 40% for the company. Debt would be around 40% for the
company and equity would be around 60% for the total capital of the company (Landa,
Lillehei and Wolter 2016). Taxation of the profitability of the company would be done on a
20% net basis. In the first year of operations it is estimated that the company will be earning
around 6.13% of return on investment. The key assets of the company would be in the form
of equipment’s, vehicles and office buildings. It is essential that the financial performance of

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the company should be stable and be performing well so that the business condition will be
stable for the company.
Measurement of profitability and the return generated from the business are some of the
important consideration that a prospective investor should be looking. Equity investor of the
company would be looking upon the key profitability ratios like the net profit margin and the
return generated by the company on the assets of the company will be dome of the key source
for the value creation by the company. Fixed assets of the company will be depreciated under
the straight-line method of depreciation where the company will be using the same for the
purpose of the operations of the company. A return of 6.13% in the initial year of investment
will be a sound investment return that will be generated by the company on the assets and the
equity of the company making the financial viability of the business sound and financially
strong.
 Place: This is another important constraint which needs to be considered for
appropriately promoting the service of the business (Khan 2014). The place where the
operation of the business is crucial as if the office is situated in a busy area then the
same would be attracting more clients for the business.
 Promotion: The promotional practices which is applied by the business is also an
important consideration for promoting the services of the business. The business aims
to invest in advertisement so that the activities of the business can be promoted and
the business aims to use all the media for promoting the activities of the business.
Corporate Social Responsibilities
Corporate Social Responsibilities (CSR) refers to the activities which the business
needs to undertake for the social benefit of all. The business of A2Z Consultancy would be
aiming to promote sustainability practices in the operations of the business. The business

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would be advising its client to use the best quality of materials so that the construction
process can be done with the best quality of materials. The business would also ensure that
proper waste management practices is followed by the business of the clients.
Performance Management System
The performance management system which would be followed by the A2Z
Consultancy would be aiming to ensure that the employee of the business is following a
framework of quality management for providing services to the clients. The performance
management system would help the business to align the activities of the business with the
future goals and objectives of the business (Van Dooren, Bouckaert and Halligan 2015). I
have always believed that the employee of a business plays a vital role in the operational
process of the business and therefore should be considered. The business needs to have a
proper performance management system which has important role to play in managing the
operations of the business. The performance management system would be aiming to
measure the performance of the employees of the business in an effective manner.
Environmental Management System
The environmental management system which is followed by A2Z Consultancy
would aim to ensure that the activities of the business does not have any negative impacts of
the environment. ISO 14001 was introduced for managing environmental norms which are
set out by the standard. The standard set outs the environmental impacts which are faced by a
business and how the same is recognised in EMS system. The business aims to follow a
sustainable practice in the business so that the activities do not have any negative impacts on
the environment (Prajogo, KY Tang and Lai 2014). Under the environmental management
system, the business would also be following a waste management system.

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Conclusion
The business for the A2Z Consultancy will be the primary business operations that the
company will be doing whereby the company will be utilising its expertise knowledge in
giving the clients with the best of the construction knowledge and expertise solutions. The
vision, mission and the values for the company were well described by the prospects of the
company and the same will be in accordance with the policies of the company. The financial
projection for the company was done for a sum of one year whereby the profit and loss
statement for the company was developed. In the initial stage of operations, the profitability
and the forecasted financials for the company for the current year was drawn thereby taking
various financial assumptions and factors that will be taken into considerations.

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References
Alhasan, S., Kumar, B. and Thanikal, J.V., 2017. Effectiveness of implementing 5D functions
of building information modeling on professions of quantity surveying: a review.
International Journal of Civil Engineering and Technology, 8(5), pp.783-800.
Ali, K.N., Mustaffa, N.E., Keat, Q.J. and Enegbuma, W.I., 2016. Building information
modelling (BIM) educational framework for quantity surveying students: The Malaysian
perspective. Journal of Information Technology in Construction (ITcon), 21(9), pp.140-151.
Burns, P. and Dewhurst, J. eds., 2016. Small business and entrepreneurship. Macmillan
International Higher Education.
Gürel, E. and Tat, M., 2017. SWOT ANALYSIS: A THEORETICAL REVIEW. Journal of
International Social Research, 10(51).
Hill, C.W., Jones, G.R. and Schilling, M.A., 2014. Strategic management: Theory & cases:
An integrated approach. Cengage Learning.
Khan, M.T., 2014. The concept of'marketing mix'and its elements (a conceptual review
paper). International journal of information, business and management, 6(2), p.95.
Landa, J., Lillehei, C. and Wolter, A., 2016. Dear Sarah VanSickle: Enclosed is our business
proposal for the Project Friendship 5K Fun Run. The proposal is split into four major
sections: a needs statement, project description, a progress plan, and financials. We believe
that by using our plan, and the deliverables with it, Project Friendship will be able to create a
unique, cohesive, and fun event.
Laursen, G.H. and Thorlund, J., 2016. Business analytics for managers: Taking business
intelligence beyond reporting. John Wiley & Sons.

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Lee Jr, J.J. and Gillen, A.M., 2017. The producer's business handbook: the roadmap for the
balanced film producer. Focal Press.
Londhe, B.R., 2014. Marketing mix for next generation marketing. Procedia Economics and
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Payscale.com. (2019). Quantity Surveyor Salary in Singapore | PayScale. [online] Available
at: https://www.payscale.com/research/SG/Job=Quantity_Surveyor/Salary/0351958a/
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