AAB Company: Comprehensive Marketing and Financial Plan Report
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AI Summary
This report outlines the comprehensive marketing and financial plan for AAB Company, a business specializing in dessert retailing and customization services, aiming to establish a presence in Sydney. The plan includes an executive summary, background information, mission statement, detailed product offerings (coffee, wine, honey, desserts, cakes, and Italian food), and a thorough market analysis encompassing industry analysis and competitive assessment. The report identifies the primary target market, details the marketing strategies (product, price, promotion, and distribution), and presents a financial plan, including critical risks and potential profitability within two years. The company aims to secure funding to expand its offerings, including coffee, wine, honey, desserts, cakes, and Italian food, and plans to leverage product differentiation to compete effectively. The report emphasizes the importance of the company's talent team and its ability to offer value-added products.

RUNNING HEAD: Marketing 0
AAB
Marketing
AAB
Marketing
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Marketing 1
Executive summary
The marketing is the action of selling products and services. It comprises market research and
advertising. This report comprises the financial plan of the AAB Company. The company
will be specialized in dessert retailing and customizing services. For the better financial plan,
the report comprises the basic details such as the background of the company, mission, and
product offerings. The market analysis comprises the industry analysis and competition. The
report also comprises the primary target market. The marketing is defined as product, price,
promotion, and distribution. Finally, the financial plan of the company is described along
with critical risks.
At the last, it can be concluded that the company will be capable enough to generate profits
within two years. Add on, the company can also pay off the amount of loan taken within the
fixed period of time.
Executive summary
The marketing is the action of selling products and services. It comprises market research and
advertising. This report comprises the financial plan of the AAB Company. The company
will be specialized in dessert retailing and customizing services. For the better financial plan,
the report comprises the basic details such as the background of the company, mission, and
product offerings. The market analysis comprises the industry analysis and competition. The
report also comprises the primary target market. The marketing is defined as product, price,
promotion, and distribution. Finally, the financial plan of the company is described along
with critical risks.
At the last, it can be concluded that the company will be capable enough to generate profits
within two years. Add on, the company can also pay off the amount of loan taken within the
fixed period of time.

Marketing 2
Contents
Executive summary....................................................................................................................1
Background................................................................................................................................3
Mission.......................................................................................................................................3
Product offering.........................................................................................................................3
Market analysis..........................................................................................................................4
Industry analysis.....................................................................................................................4
Competition............................................................................................................................5
Primary target market.................................................................................................................6
Marketing...................................................................................................................................6
Product....................................................................................................................................6
Pricing.....................................................................................................................................7
Distribution.............................................................................................................................7
Promotion...............................................................................................................................7
Financial plan.............................................................................................................................7
Critical risk.................................................................................................................................9
References................................................................................................................................11
Contents
Executive summary....................................................................................................................1
Background................................................................................................................................3
Mission.......................................................................................................................................3
Product offering.........................................................................................................................3
Market analysis..........................................................................................................................4
Industry analysis.....................................................................................................................4
Competition............................................................................................................................5
Primary target market.................................................................................................................6
Marketing...................................................................................................................................6
Product....................................................................................................................................6
Pricing.....................................................................................................................................7
Distribution.............................................................................................................................7
Promotion...............................................................................................................................7
Financial plan.............................................................................................................................7
Critical risk.................................................................................................................................9
References................................................................................................................................11
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Marketing 3
Background
AAB company is planned to establish as a small café supplier. The company will be
specialized in dessert retailing and customizing services. AAB company will be having its
own store in Sydney. In the beginning, the company will focus on other food supplying and
branding services. It will also form dessert production and released a gelato store. The
company will also start another service- beverage after the gradual promotions of the several
desserts. In order to conduct this project, the company will cooperate with noted wineries and
started wine export and import business. AAB has even planned to get a franchise of
Gelatissimo and will consider idea and culture of Gelato by making use of the whole milk
and low-calorie material in order to offer fat-free joy. The branding and training services of
AAB will be efficient and influential in Sydney. The company will even promote food in the
world. The product category of the company will comprise coffee, wine, honey, dessert, and
cakes.
Mission
The mission of AAB food is to be the leading consumer products company. The company
focuses on providing healthy options which can be enjoyed by the families and friends
together. AAB is the provider of the wide range of delicious beverages and baked product.
The company believes in offering elegant service and an unforgettable experience to meet
expectations in every single visit. AAB ensures the highest quality product and the best value
for money (Zhou, et al. 2017).
Product offering
AAB will offer products in four categories such as coffee, wine, honey, dessert, and cakes.
The coffee series of the company will comprise espresso, flat white, cafe latte, cappuccino,
café mocha, babycino, macchiato, and long black. Most of the hot series are going to be
Italian coffee. In order to undertake the demand for popular taste, the company is going to
take the joy of finest Italian coffee and freshly baked desserts. AAB will provide fresh, tasty,
healthy and premium grade coffee in Australia. The service provided by the company aims to
entertain thousands of the customers, mainly families. On the other side, AAB will provide
wine in each variety from red wines to white wines and sweet wines to sparkling wines. Each
variety of wine will have its unique feature. The Australian honey enjoys a global reputation.
Background
AAB company is planned to establish as a small café supplier. The company will be
specialized in dessert retailing and customizing services. AAB company will be having its
own store in Sydney. In the beginning, the company will focus on other food supplying and
branding services. It will also form dessert production and released a gelato store. The
company will also start another service- beverage after the gradual promotions of the several
desserts. In order to conduct this project, the company will cooperate with noted wineries and
started wine export and import business. AAB has even planned to get a franchise of
Gelatissimo and will consider idea and culture of Gelato by making use of the whole milk
and low-calorie material in order to offer fat-free joy. The branding and training services of
AAB will be efficient and influential in Sydney. The company will even promote food in the
world. The product category of the company will comprise coffee, wine, honey, dessert, and
cakes.
Mission
The mission of AAB food is to be the leading consumer products company. The company
focuses on providing healthy options which can be enjoyed by the families and friends
together. AAB is the provider of the wide range of delicious beverages and baked product.
The company believes in offering elegant service and an unforgettable experience to meet
expectations in every single visit. AAB ensures the highest quality product and the best value
for money (Zhou, et al. 2017).
Product offering
AAB will offer products in four categories such as coffee, wine, honey, dessert, and cakes.
The coffee series of the company will comprise espresso, flat white, cafe latte, cappuccino,
café mocha, babycino, macchiato, and long black. Most of the hot series are going to be
Italian coffee. In order to undertake the demand for popular taste, the company is going to
take the joy of finest Italian coffee and freshly baked desserts. AAB will provide fresh, tasty,
healthy and premium grade coffee in Australia. The service provided by the company aims to
entertain thousands of the customers, mainly families. On the other side, AAB will provide
wine in each variety from red wines to white wines and sweet wines to sparkling wines. Each
variety of wine will have its unique feature. The Australian honey enjoys a global reputation.
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Marketing 4
It will have regime effects and health care. The honey provided by AAB will be natural
health complementary. Add on, AAB will offer a great variety of the cakes comprising
Tiramisu, cake, cookie, cupcake and fondant cakes. The company will also design cakes for
special occasions (Zhang, et al. 2016).
Other than these items, now AAB has decided to add Italian food in its product category. It
will be in an addition to the existing food products of the company and it is quite popular
among the young people and kids. This segment will cover pizza, pasta, arancini, lasagne,
prosciutto, and ribollita. The pizzas and pasta will be made available in various options. The
company is even planning to make available these options in the instant mix. So, that these
products can be made available overseas.
Market analysis
Industry analysis
The industry analysis of AAB is possible with the five forces:
The threat of new entrants: The barriers to entry in this industry are low. The factors
contributed are the cost of entry, the uniqueness of the product and low exit barrier. The
economies of scale are favorable but not required for the success of the industry. Hence,
small businesses can enter into the industry with the relatively small amount of the capital.
The elements contributing to the new company’s success is the leader’s ability to acquire
sufficient distribution channels to cover operating cost and capability to construct brand
recognition and constancy. The distribution channels usually comprise retail outlets like
supermarkets, grocery stores. These can be more easily acquired when the company has an
established brand. The competition identified is high and risk to the establishing brand image
is also high. The foreign brands are considered a threat for the company (Fehér and Németh,
2017).
The threat from the bargaining power of customers: The bargaining power of the customers is
relatively high. There are huge buyers and the switching cost is low. The buyers have an
appropriate role in much of the industry’s profit as a large number of small businesses are
competing to find outlets for the products. Hence, the buyers are capable of commanding low
prices along with the volume discounts. The suppliers’ product is not unique as the buyers
can manufacture the product (Sufer, Bozok, and Demir, 2016).
It will have regime effects and health care. The honey provided by AAB will be natural
health complementary. Add on, AAB will offer a great variety of the cakes comprising
Tiramisu, cake, cookie, cupcake and fondant cakes. The company will also design cakes for
special occasions (Zhang, et al. 2016).
Other than these items, now AAB has decided to add Italian food in its product category. It
will be in an addition to the existing food products of the company and it is quite popular
among the young people and kids. This segment will cover pizza, pasta, arancini, lasagne,
prosciutto, and ribollita. The pizzas and pasta will be made available in various options. The
company is even planning to make available these options in the instant mix. So, that these
products can be made available overseas.
Market analysis
Industry analysis
The industry analysis of AAB is possible with the five forces:
The threat of new entrants: The barriers to entry in this industry are low. The factors
contributed are the cost of entry, the uniqueness of the product and low exit barrier. The
economies of scale are favorable but not required for the success of the industry. Hence,
small businesses can enter into the industry with the relatively small amount of the capital.
The elements contributing to the new company’s success is the leader’s ability to acquire
sufficient distribution channels to cover operating cost and capability to construct brand
recognition and constancy. The distribution channels usually comprise retail outlets like
supermarkets, grocery stores. These can be more easily acquired when the company has an
established brand. The competition identified is high and risk to the establishing brand image
is also high. The foreign brands are considered a threat for the company (Fehér and Németh,
2017).
The threat from the bargaining power of customers: The bargaining power of the customers is
relatively high. There are huge buyers and the switching cost is low. The buyers have an
appropriate role in much of the industry’s profit as a large number of small businesses are
competing to find outlets for the products. Hence, the buyers are capable of commanding low
prices along with the volume discounts. The suppliers’ product is not unique as the buyers
can manufacture the product (Sufer, Bozok, and Demir, 2016).

Marketing 5
The threat from the bargaining power of the suppliers: AAB has good control of the logistics
which is inbound and outbound. The threat from the bargaining power of the suppliers is
relatively moderate. AAB has two types of suppliers such as local and international. The
company is required to focus on detaining the suppliers by allowances and incentives
(Chakrabarti-Bell, et. al. 2017). The suppliers do not have much-negotiating power as the
market is well developed because of the commoditized nature of the products. The company
is affected by the variation in the prices of the raw materials. The changes can be due to the
universal supply and demand elements rather than the supplier’s negotiating power.
The threat from substitute: There are various substitutes exist for the products of the
company. The threat of substitutes is moderate. There are viable alternatives like breakfast
cereals, potatoes, and rice which can be sued by the individuals instead of the baked goods
wanted by them at home. The bakeries rely on the price and convenience in order to keep
individuals switching to the substitute that they need at home. The increase in consumer
awareness is also the reason that the threat of substitutes is faced by the company (Ferguson,
Souza, and Toktay, 2016). Due to increase in preservatives and sweetness, consumers are
willing to substitute the products of the company with the homemade products.
The threat from competitive rivalry: AAB faces a strong threat from the competitive rivalry
as there are higher numbers of firms in Australia operating in the same segment. The firms
are having higher aggressiveness. There are low switching costs. The companies compete on
the basis of price, quality, differentiation, and relationships with the key suppliers (Baker,
2016).
Competition
AAB will have direct competition from Bakers Maison. The baked products of the Bakers
Maison are the blend of specialty. The products category of the company like fully baked,
par-baked, ready to bake and ready to prove are appealing enough for the customers. The
market share of the AAB can got adversely affected due to the aggressive competition from
the competitors in terms of pricing and promotions strategy (Ryan, 2016). However, AAB
will deal with the competitors by offering product differentiation. The company will offer
value-added products and focus on the differentiation strategy which makes it different from
the competitors. For example in the case of honey, the company will focus on the unique taste
and positive dietary functions. Due to the treatment effects and health care, the honey of the
company will enjoy great fame and reputation internationally (Boyd, Royer and Goto, 2019).
The threat from the bargaining power of the suppliers: AAB has good control of the logistics
which is inbound and outbound. The threat from the bargaining power of the suppliers is
relatively moderate. AAB has two types of suppliers such as local and international. The
company is required to focus on detaining the suppliers by allowances and incentives
(Chakrabarti-Bell, et. al. 2017). The suppliers do not have much-negotiating power as the
market is well developed because of the commoditized nature of the products. The company
is affected by the variation in the prices of the raw materials. The changes can be due to the
universal supply and demand elements rather than the supplier’s negotiating power.
The threat from substitute: There are various substitutes exist for the products of the
company. The threat of substitutes is moderate. There are viable alternatives like breakfast
cereals, potatoes, and rice which can be sued by the individuals instead of the baked goods
wanted by them at home. The bakeries rely on the price and convenience in order to keep
individuals switching to the substitute that they need at home. The increase in consumer
awareness is also the reason that the threat of substitutes is faced by the company (Ferguson,
Souza, and Toktay, 2016). Due to increase in preservatives and sweetness, consumers are
willing to substitute the products of the company with the homemade products.
The threat from competitive rivalry: AAB faces a strong threat from the competitive rivalry
as there are higher numbers of firms in Australia operating in the same segment. The firms
are having higher aggressiveness. There are low switching costs. The companies compete on
the basis of price, quality, differentiation, and relationships with the key suppliers (Baker,
2016).
Competition
AAB will have direct competition from Bakers Maison. The baked products of the Bakers
Maison are the blend of specialty. The products category of the company like fully baked,
par-baked, ready to bake and ready to prove are appealing enough for the customers. The
market share of the AAB can got adversely affected due to the aggressive competition from
the competitors in terms of pricing and promotions strategy (Ryan, 2016). However, AAB
will deal with the competitors by offering product differentiation. The company will offer
value-added products and focus on the differentiation strategy which makes it different from
the competitors. For example in the case of honey, the company will focus on the unique taste
and positive dietary functions. Due to the treatment effects and health care, the honey of the
company will enjoy great fame and reputation internationally (Boyd, Royer and Goto, 2019).
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Marketing 6
In the case of price mix, the company will have increased prices of its dairy products. It will
result in increased revenue of the company by 3%. The company can increase its prices as it
will not able to recuperate the input cost from the wholesale prices it can use to charge
(Litvinova, Morozova and Yatsechko, 2015).
Primary target market
The primary target market of the company is going to be local. It should be measurable and
sufficient enough to generate regular profits. It should even justify the investments of the
company. On the basis of demographics, young customers prefer to order pastries whereas
families prefer to have bread and rolls (Nammakuna, Barringer and Ratanatriwong, 2016).
The orders for cakes for birthdays are mainly generated from the high-income households.
AAB will also undertake the lifestyle segmentation which comprises consumer attitude and
preferences. The company will undertake the preference of the people like gluten-free diet,
high fiber bread and rolls. People prefer to have cupcakes or crullers as comfort food during
the periods of uncertainty and distress. The customers who are searching for the precise items
are willing to pay the finest price. It could signify higher profits for the company (Babin and
Zikmund, 2015).
The geographic segmentation of the company will comprise the region, climate and
inhabitants density. A small bakery in the suburban community will serve just the local
residents. The population estimates of the census and information can estimate the potential
customers and plan operations accordingly. The company even targets another market with
the reach of the internet. The company will take online orders and part-time delivery people
will be hired (McDonald and Wilson, 2016). The company can even supply custom cakes and
other products to the locations outer the ordinal geographic area.
Marketing
AAB will grow its business over the years. The company is going to rely on its people to
create delicious baked goods. The talent team of the company will be an ingredient in the
success.
Product
AAB will be leading food retailer and local delicacy expert. The signature products of the
AAB will be coffee, wine, honey, desserts, and cakes. There will be wide options of the
In the case of price mix, the company will have increased prices of its dairy products. It will
result in increased revenue of the company by 3%. The company can increase its prices as it
will not able to recuperate the input cost from the wholesale prices it can use to charge
(Litvinova, Morozova and Yatsechko, 2015).
Primary target market
The primary target market of the company is going to be local. It should be measurable and
sufficient enough to generate regular profits. It should even justify the investments of the
company. On the basis of demographics, young customers prefer to order pastries whereas
families prefer to have bread and rolls (Nammakuna, Barringer and Ratanatriwong, 2016).
The orders for cakes for birthdays are mainly generated from the high-income households.
AAB will also undertake the lifestyle segmentation which comprises consumer attitude and
preferences. The company will undertake the preference of the people like gluten-free diet,
high fiber bread and rolls. People prefer to have cupcakes or crullers as comfort food during
the periods of uncertainty and distress. The customers who are searching for the precise items
are willing to pay the finest price. It could signify higher profits for the company (Babin and
Zikmund, 2015).
The geographic segmentation of the company will comprise the region, climate and
inhabitants density. A small bakery in the suburban community will serve just the local
residents. The population estimates of the census and information can estimate the potential
customers and plan operations accordingly. The company even targets another market with
the reach of the internet. The company will take online orders and part-time delivery people
will be hired (McDonald and Wilson, 2016). The company can even supply custom cakes and
other products to the locations outer the ordinal geographic area.
Marketing
AAB will grow its business over the years. The company is going to rely on its people to
create delicious baked goods. The talent team of the company will be an ingredient in the
success.
Product
AAB will be leading food retailer and local delicacy expert. The signature products of the
AAB will be coffee, wine, honey, desserts, and cakes. There will be wide options of the
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Marketing 7
offerings of the company. AAB has even decided to expand its business from dessert retailing
to the customizing services. The company will even provide assistance in the dessert making
and coffee barista. The company will involve in healthy food making and produces natural
honey (Gagiu, et al. 2016). It even proudly produce and sell wine from South Australia. Other
than the wine and honey products, AAB will source and export natural snacks. The company
will be capable of attaining specialty in exporting food and beverages. The company has
further decided to expand its product category by adding Italian food. The Italian food will be
made available in options like pizza, pasta, arancini, lasagne, prosciutto and ribollita
(Horstmann, et al. 2019).
Pricing
The pricing of the company will comprise a percentage of the operating expenses along with
the costs of the supplies to produce the goods. The selling price also needs to comprise some
profit. These are the variables used in deciding the amount of the products. This determines
how many operating expenses and profits need to covered in the prices (Festa, et al. 2016).
AAB will increase the prices once the products become popular in the local market. The
prices are adjusted accordingly.
Distribution
AAB will have various distribution channels to work for the products and services. The
customers will be capable of purchasing products from store or order online. The customers
could order in person. The customers could pick up the desserts in person and take home
(Moskoff and Gayle, 2016). The other distribution channel to order products will be by
phone. The customers could pick up the products in person and take the products home. The
customers could order on the website of the company and avail the products (Resnick, et al.
2016).
Promotion
The company will make use of marketing communications for the target customers. AAB
will provide new information in order to persuade customers to purchase products. The
promotion mix of the company will comprise advertising, sales promotions, public relations,
and direct marketing. The advertisements are the most noticeable among the target market.
The print media and online media will be important sources of the advertisements. Add on,
the public relation activities will promote the business through the brand strengthening (De
Mooij, 2018).
offerings of the company. AAB has even decided to expand its business from dessert retailing
to the customizing services. The company will even provide assistance in the dessert making
and coffee barista. The company will involve in healthy food making and produces natural
honey (Gagiu, et al. 2016). It even proudly produce and sell wine from South Australia. Other
than the wine and honey products, AAB will source and export natural snacks. The company
will be capable of attaining specialty in exporting food and beverages. The company has
further decided to expand its product category by adding Italian food. The Italian food will be
made available in options like pizza, pasta, arancini, lasagne, prosciutto and ribollita
(Horstmann, et al. 2019).
Pricing
The pricing of the company will comprise a percentage of the operating expenses along with
the costs of the supplies to produce the goods. The selling price also needs to comprise some
profit. These are the variables used in deciding the amount of the products. This determines
how many operating expenses and profits need to covered in the prices (Festa, et al. 2016).
AAB will increase the prices once the products become popular in the local market. The
prices are adjusted accordingly.
Distribution
AAB will have various distribution channels to work for the products and services. The
customers will be capable of purchasing products from store or order online. The customers
could order in person. The customers could pick up the desserts in person and take home
(Moskoff and Gayle, 2016). The other distribution channel to order products will be by
phone. The customers could pick up the products in person and take the products home. The
customers could order on the website of the company and avail the products (Resnick, et al.
2016).
Promotion
The company will make use of marketing communications for the target customers. AAB
will provide new information in order to persuade customers to purchase products. The
promotion mix of the company will comprise advertising, sales promotions, public relations,
and direct marketing. The advertisements are the most noticeable among the target market.
The print media and online media will be important sources of the advertisements. Add on,
the public relation activities will promote the business through the brand strengthening (De
Mooij, 2018).

Marketing 8
Financial plan
AAB is having $100000 existing funds. The company will require more funds in order to add
a new product category which is Italian food. So, the company will take a loan of $100000 in
order to launch the range of Italian food. The start-up expenses of the company will be as
follows:
Income sources Sell of food items
Sell of beverages
Employees (total number) 30 employees
(Salary of each employee is $ 300.)
Projected investment
(equipment and material)
$ 200000
Depreciation allowed for Machinery and equipment @ 10% (SLM)
start-up Expenses
calculations
Furniture & Fixtures $ 25,000
Equipment $ 30,000
Packaging $ 8,000
Installation of Fixtures & Equipment $ 5,000
Starting Inventory $ 16,000
Professional Fees $ 10,000
License and Permits $ 8,000
Advertising and Promotion $ 10,000
Consulting $ 12,000
$ 1,24,000
AAB can easily avail the loan from any recognized bank of Australia due to the good
business plan. The loan taken by AAB of $100000 will be paid off in the ten years. 8.5%
interest will be paid annually.
Financial plan
AAB is having $100000 existing funds. The company will require more funds in order to add
a new product category which is Italian food. So, the company will take a loan of $100000 in
order to launch the range of Italian food. The start-up expenses of the company will be as
follows:
Income sources Sell of food items
Sell of beverages
Employees (total number) 30 employees
(Salary of each employee is $ 300.)
Projected investment
(equipment and material)
$ 200000
Depreciation allowed for Machinery and equipment @ 10% (SLM)
start-up Expenses
calculations
Furniture & Fixtures $ 25,000
Equipment $ 30,000
Packaging $ 8,000
Installation of Fixtures & Equipment $ 5,000
Starting Inventory $ 16,000
Professional Fees $ 10,000
License and Permits $ 8,000
Advertising and Promotion $ 10,000
Consulting $ 12,000
$ 1,24,000
AAB can easily avail the loan from any recognized bank of Australia due to the good
business plan. The loan taken by AAB of $100000 will be paid off in the ten years. 8.5%
interest will be paid annually.
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Marketing 9
AAB is assuming to reach on BEP (Breakeven point) within one year. It will take one year to
cover all the expenses made by the company on the product launch. The company is
assuming around $44000 profit in the second year.
Profit & Loss Statement
Month Dec 19 Dec 20 Dec 21
Income
Total Sales 50,000
1,50,00
0 1,80,000
Less Total Disc/Comm 5,000 15,000 18,000
Total Net Income 45,000
1,35,00
0 1,62,000
Less Total Cost of
Gooods Sold 15,750 47,250 56,700
Gross Profit 29,250 87,750 1,05,300
Expenses
General & Administrative 3245 3465 3465
Marketing & Promotional 1650 2310 2448.6
Operating Expenses 6105 7018
8246.86
5
Motor Vehicle Expenses 1281.5 1281.5 1281.5
Website Expenses 544.5 544.5 544.5
Total Employment
Expenses 1815 2631.75
3376.65
6
Occupancy Costs 5995 7026.25
8444.21
9
Total Expenses 20,636 24,277 27,807
Yearly Net Profit / (Loss)
before tax 8,614 63,473 77,493
Less: Tax expenses 2,584 19,042 23,248
Total Year to Date Net Profit / (Loss) 6,030 44,431 54,245
AAB is assuming to reach on BEP (Breakeven point) within one year. It will take one year to
cover all the expenses made by the company on the product launch. The company is
assuming around $44000 profit in the second year.
Profit & Loss Statement
Month Dec 19 Dec 20 Dec 21
Income
Total Sales 50,000
1,50,00
0 1,80,000
Less Total Disc/Comm 5,000 15,000 18,000
Total Net Income 45,000
1,35,00
0 1,62,000
Less Total Cost of
Gooods Sold 15,750 47,250 56,700
Gross Profit 29,250 87,750 1,05,300
Expenses
General & Administrative 3245 3465 3465
Marketing & Promotional 1650 2310 2448.6
Operating Expenses 6105 7018
8246.86
5
Motor Vehicle Expenses 1281.5 1281.5 1281.5
Website Expenses 544.5 544.5 544.5
Total Employment
Expenses 1815 2631.75
3376.65
6
Occupancy Costs 5995 7026.25
8444.21
9
Total Expenses 20,636 24,277 27,807
Yearly Net Profit / (Loss)
before tax 8,614 63,473 77,493
Less: Tax expenses 2,584 19,042 23,248
Total Year to Date Net Profit / (Loss) 6,030 44,431 54,245
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Marketing 10
Critical risk
Some risks are considered to be unknown are not unknown. The types of risks to be faced by
the company are:
Physical risk: The physical risks include risk to the employees, building, and assets. Some
common physical risks which can be faced by AAB are water damage, fires, and theft. The
physical damage can put consequence in repair or output costs. It can also cause to the legal
costs if found liable.
Strategic risk: The decisions made by the company will be designed to lead closer to the
business objectives. The strategic risk can be due to the poor execution, lack of resource or
changes occurring in the business environment. Such risks can result in loss of profit, missed
deadlines, poor cash flow or low sales.
Compliance risk: AAB will be governed by some form of legislation and regulation. The
chances of failing to obey these regulations parallel to compliance risk. It can even lead to
fines, suit, and goodwill damage.
Human risk: The employees of the company can also form a risk for the business in a number
of ways. The behavior of the employees can create risk inside and outside of the workplace.
The company is required to protect itself from the risks such as fraud or embezzlement.
Technology risk: The technology can be the major cause behind some common risks faced in
the business. Such risks can be faced in the company due to the hardware and software
failure, mail ware or cyber-attacks. Such risks cause loss of time along with the loss of data.
Critical risk
Some risks are considered to be unknown are not unknown. The types of risks to be faced by
the company are:
Physical risk: The physical risks include risk to the employees, building, and assets. Some
common physical risks which can be faced by AAB are water damage, fires, and theft. The
physical damage can put consequence in repair or output costs. It can also cause to the legal
costs if found liable.
Strategic risk: The decisions made by the company will be designed to lead closer to the
business objectives. The strategic risk can be due to the poor execution, lack of resource or
changes occurring in the business environment. Such risks can result in loss of profit, missed
deadlines, poor cash flow or low sales.
Compliance risk: AAB will be governed by some form of legislation and regulation. The
chances of failing to obey these regulations parallel to compliance risk. It can even lead to
fines, suit, and goodwill damage.
Human risk: The employees of the company can also form a risk for the business in a number
of ways. The behavior of the employees can create risk inside and outside of the workplace.
The company is required to protect itself from the risks such as fraud or embezzlement.
Technology risk: The technology can be the major cause behind some common risks faced in
the business. Such risks can be faced in the company due to the hardware and software
failure, mail ware or cyber-attacks. Such risks cause loss of time along with the loss of data.

Marketing 11
References
Babin, B.J. and Zikmund, W.G., 2015. Exploring marketing research. Cengage Learning.
Baker, M.J., 2016. What is marketing?. In The Marketing Book(pp. 25-42). Routledge.
Boyd, B., Royer, S. and Goto, T., 2019. Competitive advantage in long-lived family firms:
Implications of market characteristics and strategically relevant knowledge. In The Palgrave
handbook of heterogeneity among family firms (pp. 961-1000). Palgrave Macmillan, Cham.
Chakrabarti-Bell, S., Patel, M.J., Ng, J. and Hawkins, W.E., 2017. On the use of low protein
flours and ‘smart’sheeting lines for making bakery products. Journal of Food
Engineering, 209, pp.36-44.
De Mooij, M., 2018. Global marketing and advertising: Understanding cultural paradoxes.
SAGE Publications Limited.
Fehér, I. and Németh, N., 2017. Analysis of the Situation and Competitiveness of Hungarian
Pasta Industry (based on Porter’s model). Volume of Management, Enterprise and
Benchmarking in the 21st century IV, pp.55-65.
Ferguson, M., Souza, G.C. and Toktay, L.B., 2016. Examples of Existing Protable Practices
in Product Take-Back and Recovery. In Closed-Loop Supply Chains (pp. 162-177). Auerbach
Publications.
Festa, G., Cuomo, M.T., Metallo, G. and Festa, A., 2016. The (r) evolution of wine marketing
mix: From the 4Ps to the 4Es. Journal of Business Research, 69(5), pp.1550-1555.
Gagiu, V., Doja, L., Mateescu, E., Smeu, I., Cucu, M.E., Oprea, O., Iorga, E. and Belc, N.,
2016. Contamination with deoxynivalenol in the milling-bakery industry under the influence
of climatic conditions from Romania. J. Hyg. Eng. Des, 16, pp.38-44.
Horstmann, S.W., Atzler, J.J., Heitmann, M., Zannini, E. and Arendt, E.K., 2019. Impact of
different S. cerevisiae yeast strains on gluten-free dough and bread quality
parameters. European Food Research and Technology, 245(1), pp.213-223.
Litvinova, T., Morozova, I. and Yatsechko, S., 2015. Experiential Marketing as a Tool of
Improvement of Competitiveness of Enterprises in the Market of Bread and Bakery
Products. Mediterranean Journal of Social Sciences, 6(3 S6), p.11.
References
Babin, B.J. and Zikmund, W.G., 2015. Exploring marketing research. Cengage Learning.
Baker, M.J., 2016. What is marketing?. In The Marketing Book(pp. 25-42). Routledge.
Boyd, B., Royer, S. and Goto, T., 2019. Competitive advantage in long-lived family firms:
Implications of market characteristics and strategically relevant knowledge. In The Palgrave
handbook of heterogeneity among family firms (pp. 961-1000). Palgrave Macmillan, Cham.
Chakrabarti-Bell, S., Patel, M.J., Ng, J. and Hawkins, W.E., 2017. On the use of low protein
flours and ‘smart’sheeting lines for making bakery products. Journal of Food
Engineering, 209, pp.36-44.
De Mooij, M., 2018. Global marketing and advertising: Understanding cultural paradoxes.
SAGE Publications Limited.
Fehér, I. and Németh, N., 2017. Analysis of the Situation and Competitiveness of Hungarian
Pasta Industry (based on Porter’s model). Volume of Management, Enterprise and
Benchmarking in the 21st century IV, pp.55-65.
Ferguson, M., Souza, G.C. and Toktay, L.B., 2016. Examples of Existing Protable Practices
in Product Take-Back and Recovery. In Closed-Loop Supply Chains (pp. 162-177). Auerbach
Publications.
Festa, G., Cuomo, M.T., Metallo, G. and Festa, A., 2016. The (r) evolution of wine marketing
mix: From the 4Ps to the 4Es. Journal of Business Research, 69(5), pp.1550-1555.
Gagiu, V., Doja, L., Mateescu, E., Smeu, I., Cucu, M.E., Oprea, O., Iorga, E. and Belc, N.,
2016. Contamination with deoxynivalenol in the milling-bakery industry under the influence
of climatic conditions from Romania. J. Hyg. Eng. Des, 16, pp.38-44.
Horstmann, S.W., Atzler, J.J., Heitmann, M., Zannini, E. and Arendt, E.K., 2019. Impact of
different S. cerevisiae yeast strains on gluten-free dough and bread quality
parameters. European Food Research and Technology, 245(1), pp.213-223.
Litvinova, T., Morozova, I. and Yatsechko, S., 2015. Experiential Marketing as a Tool of
Improvement of Competitiveness of Enterprises in the Market of Bread and Bakery
Products. Mediterranean Journal of Social Sciences, 6(3 S6), p.11.
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