AAHS: Strategic Internet Use for Stakeholder Engagement & Comm.

This case study examines how Animal After Hour Services (AAHS) can strategically utilize the Internet, intranet, and extranet to effectively engage with its key stakeholders, including owners, customers, employees, suppliers, and shareholders. It emphasizes the importance of stakeholder engagement for business success, highlighting how the Internet can be a crucial tool for communication, information sharing, and service improvement. The solution proposes that AAHS leverage the Internet for building a professional network, the intranet for internal communication and data security across branches, and the extranet for secure communication with external stakeholders. By implementing these strategies, AAHS can enhance its operational efficiency, improve customer service, and foster stronger relationships with its stakeholders, ultimately leading to a more successful and sustainable business model.

Case Study Question
1. Explain how AAHS could strategically utilise the Internet, intranet and extranet to
engage with key stakeholders and fulfil communication and collaboration
requirements.
Answer
Animal After Hour Services (AAHS) they cannot work on its own, they require an
encomium of an owner, customers, employees, suppliers and shareholders. In addition, in the
big companies, the government and communities are also including as well. The Stakeholder
appointment is a considerable aspect that lead to effective business because the stakeholders
and an organisation can mutually effects on each other. If AAHS collaborated with
stakeholders then it contributions the AAHS to improve its well-organized in its products and
facilities through response and the two-way interaction between them can help to achieve
their objectives.
According to present scenario the increase in the globalisation and in the technology
development shown in the in the last three decades, it is requisite to improve and adapt the
technologies which are crucial gears and a processing and managing way for the that
consumers to utilise more online oriented work especially the use Internet in the business
network. From the point of view increasing the branches and services, the use of Internet as
professional network is very important for functioning and managerial pronouncements and
optimal outcome. AAHS services can be improving by the use of the Internet, intranet and
extranet to support its staff, nurses, vets and organizational process and assistance to be an
efficacious business at more than one place. By adapting the internet as their professional
communication AAHS can build their significant and powerful professional network which
can be use a tool for providing services, managing systems, obtaining exchanging and sharing
information (Perrin, 2015).
Along with Internet, one more tool can also be added to AAHS for an effective
system approach which is intranet to reduce the complicity and make an improved way to is
one of interconnected communications that utilise Internet system to purpose with in the
AAHS. The AAHS can enhance their services widely by increasing their branches at various
places and for that object the use of internet plays a very important role to enhance the
security and safety of data across sites such as the patient treatment notes are easily protected,
staff files are easily managed, staff time timesheet can easily be schedule payroll processing
can be more easier and the staff meeting easily can be conducted where an staff meeting
documents can easily be managed (Hewson and Stewart, 2016). The complexity of the work
is reduce across the branches make organizations shareable across locations, without
pointless repetition. The communication can happen through intranet is within the AASH for
its employees to share the sharing the information of patient, patient notes can more easily, so

if an owner want to presents their animal to different branches at different points of time, the
treating veterinarian can easily accessible and manageable with reference to the previous
records of the treatment (Palacios-Marqués, Soto-Acosta and Merigó, 2015).
AAHS can help to install the positive, posting, communicating the functions of good
communication and services to customers including the database of organisation and
employees; additionally, intranet can provide various ways to communicate inside the AAHS
organization. Through intranet Animal After Hour Services should be utilised to enhance
business and employee interaction activities. Employees are the very important stakeholder
which works internally. Veterinary hospital business requires a good services to customers
which are provided by hospital employees (Pontes, Szabo and Griffiths, 2015). If the
veterinary hospital offers good customers’ service, it will automatically make trustworthy
customers and business strengthening; consequently, it continuation of the process will
become improvement up for the better occupation safety and security to its employees. The
AAHS uses the intranet usage via e-mail, websites, a private section, a blog on the website
for the employees or electronic system and electronic newsletter will be a implement that
utilise for inside communication by providing the plans of the business process and services
provide to the customers by considering their policy from the head and which also include
comments, responses and blockades on the work carry out by the employees (Morschheuser,
Henzi and Alt, 2015).
AAHS can also be improve by the use of Internet technologies to interconnect the
intranet which is extranet for the communicating with its stakeholders which are customers,
business partner or suppliers. Extranet will allow the external or outside organizations contact
to the company’s inside information (Rekhter, Rosen, Aggarwal, Cai and Morin, 2016).
Although, the external organization reach to documents or classified document which are
important material requires a user ID and a password to use the internal system. The limited
stakeholders are allow to accessing to the AAHS internal system via intranet website (Xiao-
juan, Gao-feng, et al, 2016). Because of they have the relationship among the stakeholders
and Animal After Hour Services, it contributes the AAHS to advance its modest advantages.

References
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