Innovation Assessment 1: Continuous Improvement Plan for AAT Kings

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Details of Assessment
Assessment Type Knowledge Evidence & Continuous Improvement Plan
Details of Subject
Qualification BSB61015 Advanced Diploma of Leadership and Management
Subject Name Innovation
Details of Unit(s) of competency
Unit Code (s) and
Names BSBMGT608 Manage innovation and continuous improvement
ASSESSMENT BRIEF
Note: The organisational details used in this assessment have been mostly sourced (and to some
extent paraphrased) from the organisation’s website and other relevant external sources. The
information used here is solely for educational purposes.
This assessment comprises both the knowledge evidence and performance evidence as a
summative assessment. You are required to respond to the knowledge questions and prepare a
continuous improvement plan. To complete this assessment, you are required to follow the structure
and template as provided to complete the continuous improvement plan (PART B).
PART A: KNOWLEDGE EVIDENCE – 15%
This assessment comprises the knowledge evidence of the unit BSBMGT608. You are required to
respond to the 9 (nine) knowledge evidence questions that you must respond in order to be evaluated
for the underpinning knowledge requirements attached to the unit.
This part of the assessment has been established with the aim to measure your knowledge, skills and
attributes in identifying quality management and continuous improvement theories, risk management
concepts, sustainability practices, organisational learning principles and cost benefit analysis
methods.
PART B – CONTINUOUS IMPROVEMENT PLAN – 35%
Using the Continuous Improvement Plan template provided in this assessment, develop a
continuous improvement management plan for
± An enterprise of your choice (within Australia), or
± Use the simulated organisational context of AAT Kings.
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To demonstrate competency will be working towards facilitating innovation and continuous
improvement within the simulated organisation or the organisation you are involved in. To innovate
and make improvements in organisation, you will be required to analyse the existing organisational
systems, processes, policies and methods to develop a continuous improvement plan and
communicate the plan to relevant stakeholders.
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PART A: ASSESSMENT ACTIVITY: KNOWLEDGE TEST – 15 MARKS
Instructions
The activities and questions in this PART require short answers. Please use your own words to
answer the questions and avoid directly copying your responses from your learning resources.
You will need access to the following resources:
- BSBMGT608 Learner Guide (in e-learning)
- Relevant Internet resources and resources in subject e-learning.
Question 1: Describe the following methods of analysing and evaluating programs, systems
and processes in an organisation to ensure sustainability in an organisation.
Benchmarking
Benchmarking is the practice which businesses uses to compare
their own company performance with the other similar companies
working in the same field. In some business field, companies do
use benchmarking as a reference also. Instead of the physical
benchmarking, they use report including the benchmarking and
targets, which organisation has already fixed. Benchmarking is
practised in almost all companies including profit, non-profit,
government, commercial etc.
Financial Analysis
Financial analysis is understanding the financial liabilities and
condition of any organisation according to the financial reports.
The result of financial report is used to analyse and make certain
financial decisions. Financial analysis can be used in number of
ways like:
 Investors: investors used this financial analysis of the
organisation to understand the cash flow in the company,
it also helps investors to understand the growing
historical rate in the organisation.
Management: management uses financial report and its analysis
to know the unseen cost which company is facing to decrease the
cost of the company
Questionnaires and
Questionnaires are the set of multiple type questions which is
used to take or collect certain information regarding the research,
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interviews while interviews on the other hand is more specific and is
conducted one on one including questions and answer sessions
been held between them. The questionnaire is written basis, while
interviews are oral. Questionnaire is objective but interview
process is subjective in nature.
Mystery shopping visits
Mystery visit is a visit been taken by the senior management or
audit officer of any company, to understand and monitor the
quality of the product and services in that company. Such
mystery visit agencies provide certain questionnaires, to the
targeted customers to analyse the customer experience of that
organisation.
Social media monitoring
Social media monitoring is very important and these are some
tool which are used to know the image of any organisation
around the internet. The social media is the best conveyor and
publisher; hence it is important for organisations to monitor
social media to hear what their customers want.
Business Meetings
Business meetings are the gathering of two to three important
individuals working in the company to discuss about the
objectives, missions and visions at workplace. These meetings
been conducted with employees, managers, executives and other
important personnel.
Question 2: Explain performance management used in organisations.
The organisational performance management is much more than annual appraisal, it is
not focused on appraisal’s, rather it is more focused on achieving results, completing
goals. The evaluation of performance management emphasis more on the right things,
rather than on doing things right.
The organisational performance management is more focused on to the individual’s
employees with teams, programs and processes also involved in the performance
management. Organisational performance management had helped to determine their
strategies, approaches and workforce strategies.
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Question 3: Describe each of the following evaluation tools which can be used to
measure performance.
SWOT analysis
SWOT analysis is used to analyse the market of organisations,
according to their strengths, weaknesses, opportunities and threats.
Process mapping
Process mapping in organisations is used to understand how processes
and its parallel processes should be managed on time in organisations.
Management by
objectives
This is a strategic management program or model which is used to
achieve the objectives which are set and agreed by both the
bodies.
Forced ranking
Forced ranking is a tool which is used for the evaluation of the
performance of the employees and helps to identify good and bad
performers.
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Brainstorming
Brainstorming is used to improve the thinking capability of the
individuals. The strength of Brainstorming is the potential individuals
who are participating in the drawing associations between their ideas
Question 4: Describe the following continuous improvement theories.
Kaizen
Kaizen: Kaizen is an approach which is used to develop continuous
improvements based on the ideas, which small changes can make certain
positive improvements. It is a cooperation’s and commitment which
stands to enhance and identify effective radical changes and its positives.
Six Sigma
Six sigma developed by Motorola, is a quality control methodology. Six
sigmas are the methodology which emphasis quality improvement with
decrease in the defects to as low as 3.4 occurrences per million of the
events.
Question 5: What does ‘organisational learning’ refer to? List at least six organisational
learning principles.
It is a process of transferring, developing and retaining knowledge and skills within the
company or organisation. With experiences organisations improves, and hence create
knowledge.
Six organisational principles are:
Organisations hires and promotes learning who want to learn.
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Leaders support learning and experiences.
Learning is linked to results.
People have growing mindset in organisations.
Organisational structure facilitates learning and knowledge.
Employees takes risk to develop.
Question 6: Explain three methods you could use to inspire and reward innovative and
creative ideas within an organisation.
Praise: Praising employees would motivate them and it will develop a sense of
belongingness into the employees, that their employer care for them. A handwritten thank
you note or appreciation in front of the employees’ team, would do wonders to increase the
motivation and performance of the employees.
Showcasing: It is important for employer to showcase best performers, make them as an
example and they would get motivated and would reinforce the idea that what they had
achieved in exceptional.
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Responsibility: It is the best method to inspire the employees working, giving more and
more responsibilities would let the employees think how much trust their company imposes
on him which will make him positively motivated.
Question 7: Read the linked Internet article below and answer the two questions.
Link: Technology Innovation Management Review, Robert J. Sternberg, 2016, ‘Creativity, Linking
Theory to Practice for Entrepreneurs’, retrieved from: http://timreview.ca/article/594
What is the relationship between innovation and creativity?
Creativity is distinguished in terms of literature from innovation. The innovation is described
as the implementation of new ideas successfully whereas creativity is necessary but not
required to be sufficient for innovation. The literature of innovation and creativity is different
and innovation is the end goal set by company with creativity.
Do you think that you need to be creative to have sustainable practices? Explain with your
own viewpoints.
Yes, creativity in the work is important to have sustainable practices. Creative learning and
practices make the work more efficient and time saving. Creativity also sometimes enhance
the performance of individuals.
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Question 8: Read the linked Internet resource below on risk management and explain
the following risk management concepts.
Link: https://www.treasury.nsw.gov.au/information-public-entities/governance-risk-and-
assurance/internal-audit-and-risk-management/risk
Risk Management Concept Description & Purpose
Risk Management Process  Risk assessment and analysis: This process
identifies the behaviour of any organisation
under uncertain conditions.
 Risk evaluation: This is the difference which
would be evaluated between the risks ongoing,
and the risk criteria already decided by the
management.
 Risk treatment: This step involves the
implementation of policies which will decrease
or minimize the risks.
Risk Rating and Assessing
Matrix
Risk matrix is used and developed during risk. It is
used to estimate the level of risk including the
profitability involved with it by removing or
minimizing those.
Risk Consequence Risk consequence is the uncertainty of activities
occurred which were not able to be monitored. Risk
consequence is the product of the uncertain events
with the consequence in the work.
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Risk Register
Risk register is the documentation of the risks, and the
solutions of those risks. Risk register is very helpful for
managing the risks successfully. The actions for the
monitoring of the risks would be taken according to the
register.
Question 9: Explain cost-benefit analysis. Outline the steps in cost benefit analysis
method.
Cost-benefit analysis:
Cost benefit analysis is the systematic arrangement or approach which is used to understand
or identify the strengths and weaknesses of the alternatives involved in the different
approaches to work. Cost of each alternative way is estimated and evaluated.
Steps in cost-benefit analysis method:
Setup framework: This step specifies the programs and policies involved.
Decide whose costs should be identified: scope of analysis is determined in this step.
Categorise cost benefit: the cost benefits should be categorised according to direct, indirect,
tangible and intangible quality.
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PART A: KNOWLEDGE EVIDENCE MARKING ALLOCATIONS
(Trainer/Assessor use for assessing & marking purposes)
The learner will be assessed on the following knowledge
evidence and performance evidence
Marks
allocated
Marks
received
Q1: Describe the following methods of analysing and evaluating
programs, systems and processes in an organisation to ensure
sustainability in an organisation.
2.5
Q2: Explain performance management used in organisations. 1
Q3: Describe each of the following evaluation tools which can be
used to measure performance.
2.5
Q4: Describe the following continuous improvement theories. 1
Q5: What does ‘organisational learning’ refer to? List at least six
organisational learning principles.
1
Q6: Explain three methods you could use to inspire and reward
innovative and creative ideas within an organisation.
2
Q7: Read the linked Internet article below and answer the two
questions on creativity and innovation.
1
Q8: Read the linked Internet resource below on risk management
and explain the following risk management concepts.
2
Q9: Explain cost-benefit analysis. Outline the steps in cost benefit
analysis method.
2
Total 15
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PART B: CONTINUOUS IMPROVEMENT PLAN – 35%
SIMULATED WORK ORGANISATION (if not using an organisation of your choice)
(Information about the organisation has been sourced from the organisation’s website and other
relevant internet sources)
About the organisation:
Founded in 1912, AAT Kings has been operating as a tour operator and has been helping travellers;
tourist and people from all over the world who plans to discover and explore Australia and New
Zealand from top to bottom. With a broad range of holiday options including Guided Tours, Short
Breaks and Day Tours, AAT Kings are the holiday experts. The organisation has claimed to have over
100 years of experience in taking care of absolutely everything so that people can get on with creating
great new memories. The organisational website is at https://www.aatkings.com/
Vision & Mission: (sourced from Internet and organisational sites)
Our vision is to Change the Way People See the World. We will be customer obsessed, driven by
passion, expertise, trust and a sense of fun. We will have the widest range of adventure travel
experiences and continuously introduce innovative product. The organisation will continue to have a
purpose beyond profit, with sustainability being at the core of what we do, and a focus on developing
local economies through sustainable tourism.
At AAT Kings we strive to represent the very best that Australia and New Zealand have to offer. Our
people are warm, friendly, engaged and enthusiastic. We love a laugh and a good story. We celebrate
our great characters and our authentic personalities. We are always respectful, we deliver brilliant
service and we are proud of our heritage and culture. Our goal every day is to share Australia and
New Zealand with our guests and to bring these two amazing countries to life.
People and Employees: (sourced from Internet and organisational sites)
AAT Kings has assembled a range of fun, passionate, quirky, knowledgeable and talented people to
help make holiday great and one to remember forever. The team has people who share their passion
and knowledge for Australia and New Zealand in ways beyond expected. Since the organisation is
mostly measured by the success of its tour services, the most important people of the organisation
are travel directors, driver guides and local guides.
The travel directors provide the commentary, stories and local insights behind each destination to truly
get a feel for the places people visit. They share advice, provide personal recommendations and
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