Corporate Strategy and Planning for AB InBev: A Report

This report provides a comprehensive analysis of AB InBev's corporate strategy, focusing on its resources, capabilities, and competitive advantages within the beer industry. The report utilizes strategic tools such as the VRIO model, Porter's Five Forces, and the BCG matrix to assess AB InBev's internal strengths, external threats and opportunities, and strategic business units. The analysis identifies key competencies, including brand awareness and customer community, and evaluates the competitive landscape. The report recommends a growth strategy centered on innovation at the business model level, emphasizing opportunities in technology development, health-conscious products, acquisitions and mergers, enhancing brand presence, and agile working teams. The conclusion underscores the importance of adapting to industry trends, such as the rise of craft beers and changing consumer preferences, to maintain market leadership. The report also offers insights into how AB InBev can strengthen its position by focusing on innovation and strategic growth initiatives.