Abacus Ltd: Project Simulation Report, SWOT and Market Analysis

This report provides a comprehensive project simulation report for Abacus Ltd, a bicycle manufacturing firm. It begins with an executive summary and an introduction that outlines the company overview and strategic planning. The report delves into a detailed SWOT analysis, market analysis, and implementation strategies, including industry benchmarks and market summaries from 2016 to 2021. The evaluation section presents the 'Year Ahead Report,' analyzing decisions, shareholder value (SHV), and market research findings over five years. The report also includes meeting minutes from 2017 to 2019, covering marketing and development decisions, brand development, distribution channels, and strategic planning. The report aims to improve stakeholder value through simulation, providing screenshots and detailed analyses of various business aspects.

Project Simulation Report

Executive Summary
The Project Simulation Report for a bicycle firm named Abacus Ltd is evaluated and presented.
The management of meeting are estimated based on the MultiPlayer Simulation. The objective of
this report is to provide a Project Simulation Report, where the SWOT analysis of the firm is
evaluated. Marketing strategy is analyzed for Abacus ltd. The implementation and simulation for
improving the stakeholder’s value is determined. The SHV results is obtained. The simulated
screenshots is provided for a clear picture.

Table of Contents
Executive Summary...................................................................................................................................1
1. Introduction.......................................................................................................................................1
1.1. Company overview........................................................................................................................1
1.2. Strategic Planning..........................................................................................................................1
2. SWOT Analysis..................................................................................................................................1
3. Market Analysis.................................................................................................................................2
4. Implementation..................................................................................................................................2
5. Evaluation........................................................................................................................................11
5.1 The Year Ahead Report..............................................................................................................11
5.2 The Market Research Report.....................................................................................................12
6. Meeting Minutes..............................................................................................................................16
7. Conclusion........................................................................................................................................29
References................................................................................................................................................29

1. Introduction
Business simulation is a kind of simulation which is mainly used for the Business
education, business training and analysis. The simulation could be scenario-based or numeric-
based simulation. Most often, the business related simulations are mainly used for the business
education training and business development.
The objective of this report is to provide a Project Simulation Report, where the SWOT
analysis of the firm will be evaluated. The implementation and simulation for improving the
stakeholder’s value will be determined. The SHV results will be obtained. The simulated
screenshots will be provided for a clear picture (Barnet, 2017).
1.1 Company Overview
Abacus Ltd is a bicycle manufactures, bikes have unique style and ethos that are created
with passion. The aim of the company is to produce a quality base bikes for an enthusiastic ride.
Apart from this, its goal is to attain the position of a finest bike manufacturers, in the market.
1.2 Strategic Planning of the Firm
Mission
Abacus Ltd confers to produce products that solely are devised for the requirement of the
customers. Lot of choices are to be done for the customer requirement, it can be irresistible to
conclude the desire fixtures that prevails the best.
Vision
Our vision is to produce quality service to the customers to attain the customer satisfaction. It
also has the vison for stimulating the cycling culture and life style.
Company Structure
Abacus Ltd bike are marketed in almost all countries.
General Director: Luca
Manager: Joao
Secretary: Melissa
2. SWOT Analysis
Strengths
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1. The bicycles are developed or designed by athletic coach and by specialized
bicyclists. Thus, the bicycles are much efficient and follows the kinesiology.
2. They use more effective technological tools for testing the products.
3. It offers high quality bicycles.
4. It maintains the public relations.
5. It has good advertising strategy.
Weakness
1. New entrants in the market, can increase difficulties for the firm.
2. In the initial two years, only limited bicycles are available.
3. The products are highly professional, for normal people.
Opportunity
1. It has a chance to be a leading producer of Bicycle and takeover the market.
2. Use of innovative technology, to improve the production of bicycles.
Threat
1. Direct movements of opponents are a threat for the company.
2. The product’s price is costly, for the firm to produce (Bakouros and
Kelessidis, 2000).
3. Market Analysis
Abacus Ltd represents the bicycle industry in the capitalist economy. Consumers in this
market are able to buy the bicycles as per their need. Abacus Ltd include three types of section in
this market they are Low cost Youth bikes (YY), mid-ranged mountain bikes (Adv5) and the
high cos road bikes (RR). Owing to the competitive nature of the market economy, the local
manufactures are able to produce only one segment that is mountain bike section.
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4. Implementation
Implementation includes the Industry benchmark report, market summary of the products
and minutes for the company Abacus Ltd from the year 2016 to 2021. The following screen
shots gives the implementation process (Kwak and Ingall, 2017).
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