HI6008 - Research Proposal: Managing a Small Enterprise ABC Cafe

This research proposal investigates the management of a small enterprise, ABC Cafe, in Australia, highlighting the significance of small businesses to the Australian economy. It aims to identify and analyze the impact of internal and external factors on the business. The proposal includes a literature review, research questions, hypotheses, and a detailed research design and methodology, utilizing qualitative research methods with a sample size of 50 participants. It specifies data collection methods, variable specifications, and addresses research limitations. A time schedule with a Gantt chart outlines the project's timeline, concluding with a prediction of a robust research outcome. The proposal also includes appendices illustrating external influences and factors influencing organizational structure.

Running head: BUSINESS RESEARCH
Research Proposal on managing a Small Enterprise in Australia named ABC Cafe
Name of the student
Name of the university
Author Note:

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Table of Contents
Introduction......................................................................................................................................4
Project Objective.............................................................................................................................4
Project Scope...................................................................................................................................5
Literature Review............................................................................................................................5
Opportunities of the Business..........................................................................................................5
Research Hypothesis........................................................................................................................6
Primary Question.............................................................................................................................6
Secondary Question.........................................................................................................................6
Research Design and Methodology.................................................................................................7
Research Design..............................................................................................................................7
Sampling..........................................................................................................................................8
Sample Size.....................................................................................................................................8
Data Collection Method...................................................................................................................8
Variable Specification.....................................................................................................................9
Quantitative Research......................................................................................................................9
Design of the Research....................................................................................................................9
Research Limitation.........................................................................................................................9
Time Schedule...............................................................................................................................10

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Table No 1- Time Schedule...........................................................................................................10
Figure 1: Gantt chart......................................................................................................................11
Conclusion.....................................................................................................................................11
Reference List................................................................................................................................12
Appendix 1.....................................................................................................................................13
Figure 2: External Influences of Business.....................................................................................13
Appendix 2.....................................................................................................................................14
Figure 3: Factors influencing organization Structure....................................................................14

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Introduction
The Management of small business is one of the main factors that contribute largely to
the economy of the mentioned island continent. According to a number of different studies the
small businesses of Australia combines for around 43% of the national employment in the
following country and thus is not a matter that can be avoided easily. The research will be
dealing with the various aspects of the business market. Both the internal as well as the external
market factors of the Australian market have a great deal of impact on the proper functioning of
the following business (Wynarczyk et al. 2016). The research will be dealing with a number of
different elements, theories and concepts that are involved in the proper management of small
business in Australia considering the case of ABC Café.
Project Objective
The research objective of the project will be both clear and specific in nature so that it is
able to complete the project with time and is also able to meet the different needs and will also
be able to fulfill the goals of the following project. The main objectives of the following research
are as follows;
1. Establishment of the reasons behind the sudden impact on the performance of the
following business
2. To identify and analyze the significance of the business organization to the economy of
Australia
3. Identification and analysis of the effects of internal and external factors on the
organization in the business.

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Project Scope
The choice of the following re3search topic has been excellent as because it will be
dealing with one of the most contemporary subjects which has mainly laid unexplored. The
complex nature of the following topic is another addition to its credentials. All such factors
combined together provide a much greater scope to the research that will be conducted in the
future.
Literature Review
The Literature review is that part of the research which provides a detailed and thorough
insight into the selected topic of the following research. According to, Brunswicker and
Vanhaverbeke (2015) the literature review is generally a specific and precise analysis of the
research topic and is not so generalized in nature. The number of small business in Australia
exceeds the amount of two million and most of them are micro business firms, among them two
thirds having no employees at all. However the spread and diversity of the small business makes
them possess a much larger share in the Australian economy. On the other hand, Burns (2016)
though like other small business establishments the ABC café registered a crisis in the 2008
season. The small size of the firm has made them even more vulnerable to the loss and they have
been unable to recover from the slump. A global technological innovation can help the business
to turn their fate towards a general good.

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Opportunities of the Business
The strengths of the business especially to produce unique products and interest to
expand them have led to their positive growth in Australia. Apart from this the ability of the
management to provide the exact products and food items according to the choices of the
customers can be utilized by the business for ensuring the success of the business.
Research Hypothesis
The research Hypothesis is as follows’;
H0- The internal and external challenges do not have an impact on the business of ABC Café in
the market
H1- The internal and external challenges have an impact on the business of ABC Café in the
market
Primary Question
The primary question of the main research will be based directly on the research topic
which is;
1. What are the impacts of the internal and external factors of the market over the business
of the mentioned firm?
Secondary Question
The secondary questions on the other hand will be based on the additional sources that
are related to the following research topic. This includes the likes of;

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1. What are the different impacts of internal and external factors on the business?
2. What are the different ways by which the management of the company maintains an
effective business management?
3. What are the ways by which the internal and external risks and threats are identified
and mitigated?
Research Design and Methodology
The nature of any forms of research is one of the most important elements to the
developmental process of the research methodology as it also decides the strategy of the different
forms of research (Patten 2016). The research that will be conducted by the formulator of the
research will mainly use the qualitative research method to find out the different results of the
research based on the aims and objectives that are fixed to be the outcome.
Qualitative Research
Research Design
The descriptive design which is also known as the analytical design will have to be used
to complete this particular form of the research. The research will be using the following types of
design because of the capability of the research design to provide a detailed and thorough
analysis of the different forms theories and concepts related to the topic of the particular
research. It will also provide a detailed theoretic based analysis of the following research that is
not easily available by conducting the research which will not be available by the conduction of
the other type of research.
Reliability and Validity

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The validity of a research is dependent basically on the genuinity and validity of the
different forms of the contents of the different contents of the research. The factor of the
reliability of the different forms of contents or the information will be established by means of
the efficient establishments of the contents of the particular research.
Sampling
The sampling for the particular research will be done by the purposeful way of sampling
method. The following method will involve providing some theoretical based open ended
questions to the participants to provide responses. The purposeful way of sampling is selected for
the in depth and detailed understanding of the Australian small business and the impact of
different internal and external changes over the same (Neuman 2016).
Sample Size
The sample size of the research will be determined earlier by random selection and the
participants will be selected based on the criterion of the research. The sampling will see an end
at the time it reaches the saturation point. The research participants have been selected to be at a
number of 50 people.
Data Collection Method
Apart from the data that will be collected from the participants of the research, the
research will also take the help of the different types of secondary resources like that of
collecting information from the works of earlier researchers, related books, journals, newspaper
sources, articles and many more similar as such (Creswell and Creswell 2017). The data will also
be collected after the identification of a number of focus groups.

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Variable Specification
As per the specifications of the research each and every research has generally two kinds
of special specifications namely dependent variable and the other one being the independent
variable. Both the following variables are used to determine the different quality analysis of the
following research.
Quantitative Research
Design of the Research
The quantitative research can be done in lines with the analysis of the different theoretical
aspects of the following research. The information regarding the importance of the small
business establishments in the Australian economy and the impact of the different internal and
external pressures on the business houses can be collected through a structured or a semi
structured process during the conduction of the following research.
However as mentioned earlier in the proposal the Research will be taking the help of a
qualitative approach to determine, verify and analyze the results of the research and make it
successful in nature (Brunswicker and Vanhaverbeke 2015). The choice of the Qualitative
research approach is preferred because of its ability to determine the results of the research in a
much detailed and broad way.

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Research Limitation
Every research has some limitation or the other in spite of the attention for the
completion of each and every minute details of the research. There may be proble4m with the
use of inappropriate forms of theories and concepts within the research or there may be problems
that exist due to the unethical use of information. Apart from this the lack of proper funding and
the absence of a proper budgeting is also a big problem for the proper completion of the research.
Time Schedule
Task Name Duration Start Finish
Project Research
Proposal
102 days Sun 7/1/18 Fri
11/16/18
Selection of the topic 1 day Sun 7/1/18 Sun 7/1/18
Approval of the topic 6 days Mon
7/2/18
Sun 7/8/18
Collection of the
primary information
15 days Mon
7/9/18
Fri 7/27/18
Analysis of the
primary information
30 days Mon
7/30/18
Fri 9/7/18
Submission of the
draft
1 day Fri 9/7/18 Fri 9/7/18
Approval of the draft 1 day Mon
9/10/18
Mon
9/10/18
Collection of the
secondary information
15 days Tue
9/11/18
Mon
10/1/18
Analysis of the
secondary information
30 days Tue
10/2/18
Mon
11/12/18
Submission of the
final file
4 days Tue
11/13/18
Fri
11/16/18

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Table No 1- Time Schedule
Source: (As created by the Author)
Figure 1: Gantt chart
Source: (As created by the Author)
Conclusion
The following proposal has provided a proper idea on the conduction of the main
research. The providence of all the necessary topics and discussion regarding the methods and
processes to be used for conducting the research has been discussed in a proper way that outlines
the main research. The outline provides the readers the prediction of the formation of a strong
research in the near future.

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