Analysis of Communication Failures: ABC Learning Case Study Report

This report analyzes the communication failures of ABC Learning, a major childcare provider, examining the reasons behind its downfall. It explores how a lack of effective communication, both internally and externally, contributed to the company's challenges. The analysis delves into governmental policies, financial constraints, and the company's inability to adapt to the specific needs of children and families. The report highlights the importance of clear communication, stakeholder engagement, and employee training. Recommendations include improved communication with government officials, the use of social media, and the involvement of parents and trade unions. Furthermore, the report emphasizes the need for employee training and continuous evaluation to enhance the quality of educational programs and overall business performance. The report concludes that effective communication is crucial for the success of any organization, especially those focused on the well-being of children.

Running head: ADVANCED BUSINESS COMMUNICATION
ABC Learning
Name of the Student
Name of the University
Author Note

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ADVANED BUSINESS COMMUNIATION
Executive summary
Communication is an important aspect, which provides opportunity to the individuals to
voice out their opinions regarding the events taking place in their surroundings. There goes a
saying that communication solves half of the problem. However, this attachment attaches a
negative connotation to the aspect of communication. This negativity contradicts the
development of communicative skills in children. This contradiction nullifies the intensity of
the word “advanced” in the title of the assignment. In terms of the incapabilities of the
personnel of ABC Learning Centre, the aspect of business communication attains a backseat.
In view of the previous sentence, the recommendation of the social media usage attains an
interrogative parameter.
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ADVANED BUSINESS COMMUNIATION
Table of contents
Background of the Company.....................................................................................................4
Analysis of the Reasons of Failure.............................................................................................4
Conclusion..................................................................................................................................6
Recommendation........................................................................................................................6
References and bibliography......................................................................................................8
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ADVANED BUSINESS COMMUNIATION
Background of the Company
ABC Learning Centres Limited (ABC Learning) is regarded as one of the world's
largest provider of childhood education. It was founded in Brisbane, Queensland, Australia,
1988. By 2005, it became the third largest childcare operator with 467 centres in US, New
Zealand and Australia and other educational facilities in south East Asia. During its tenure of
regime, ABC learning has experience a meteoric rise. The main function of ABC Learning is
running long day care centres for children of six-week to up to pre-school (Rush and Downie
2006). Numerous centres of ABC learning also offered before and after school care and
vacation care. This government subsidized organisation also manages and owns the National
Institute of Early Childhood Education that was established in the year of 1995. It provided
education and training to the childcare professionals. By 2005, ABC learning expanded
further via introducing the market with Judius Propriety Limited, an education equipment
company (Rush and Downie 2006). The main corporate plan of the company as expressed in
ABC learning Annual Report 2004 is continuous acquisition aided by constant increase in its
market share in the domain of childcare provision (Rush and Downie, 2006). It is also
enlisted in Australian stock exchange in the year 2001 for its remarkable growth.
Analysis of the Reasons of Failure
Lack of oriental approach by the governmental officials in terms of providing the
proper communication guidance to the children is the main reason for the failure of ABC
learning. The policy introduced by the government officials proved wrong in terms of
providing much needed care and support to the children in their budding stage. Blind
reliance on stock price for funding made the company vulnerable, ultimately resulting in the
unfortunate collapse in the share price. This collapse seems negligible in comparison to the
thought behind the child care policies (Crikey.com.au 2017). Overlooking the specific needs
and demands of the children and their families reduces the transition of the company from a
community to a private one.
Not organizing any debates and discussions regarding the industrial structure has
deviated the company personnel from the identified and the specified objectives. This has
raised doubts over the shareholders of the company, especially the government officials in
terms of their actual role in providing the needed care and support to the children for their
proper development (Coombs 2014). These incapabilities of the company personnel reflects
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ADVANED BUSINESS COMMUNIATION
their lack of understanding regarding the theoretical perspective of the government officials.
Taking into consideration this approach would have yielded positive results for ABC learning
in ensuring the wellbeing of the children. Running as a private child care company seemed to
be fruitful in terms of gradually getting accreditation and recognition (Crikey.com.au 2017).
However, there were disruptions in the plans. With the consolidation of the sector, there was
a rapid expansion in the subsidies. Due to this, the main emphasis of the personnel was on
getting acquisition of the child care centres instead of operating them.
The governmental approach is being blamed for this tragic predicament of ABC
Learning. According to the opinion of the critiques, there have been successions in the
government; however, there is a lack of oriental approach nullifies the transitions and their
contributions towards the development of the children. This drawback has given rise to a
weak infrastructure, firming the worries of the parents regarding not to admit their children
here (Crikey.com.au 2017).
These failures acted as a deviation from the plans regarding the provision of quality
education to the children in their budding stage. Lack of adequate financial resources
aggravated the complexities of the company in terms of introducing effective scholarships for
luring the children towards the brands. Tight regulations and heavy tax obligations reflected
the inability of the company personnel for introducing effective schemes for the children
(García and Wei 2014).
Conclusion
This assignment proves successful in providing an insight into the communication
failures encountered by ABC Learning. Delving deep into the aspect, failures in terms of
providing care and support to the children is an obstacle in their development process. Lack
of adequate financial resources has compelled the company to encounter losses regarding the
sales revenue. The typical evidences are the heavy tax obligations and regulations in the
educational curriculum. Most importantly, lack of oriental approach in organizing discussions
and debates regarding the needs of the children and their families nullifies all the
achievements earned by the company. This nullification adds an ombre shade to the future of
the children.
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ADVANED BUSINESS COMMUNIATION
Recommendation
The company personnel need to sit in meetings and conferences with the government
officials for making effective plans regarding upgrading the standards and quality of the
current educational programs. Involvement of the parents in these meetings would prove
beneficial in terms of collecting their approvals regarding the undertaken steps. Using the
means of social media for this purpose would be an additional assistance for the personnel in
terms of expanding the customer stock (McCroskey 2015). Uploading the feedback forms in
the official websites would increase the convenience of the parents in producing their
feedbacks.
Indulging in partnership with the members of the Trade Union would also be effective
in terms of stabilizing the finance. This partnership would also strengthen the bondage
between the company and the stakeholders and shareholders. This strengthening would result
in the introduction of lucrative schemes, discounts and offers for the children regarding the
achievement of proper development. Viewing it from the other perspective, this partnership
would seem beneficial in terms of handling the demands of the government (Ozmen et al.
2016).
Provision of training to the employees is also an important recommendation in this
context. Training would enhance the preconceived skills, expertise and knowledge of the
employees, making them flexible for handling the adverse situations in an effective and
effective manner. Hiring experts for the providing the training would prove effective in terms
of providing the proper guidance to the children, so that they make noticeable advancements
towards their development.
Along with this, evaluation of the undertaken activities would bring to the forefront
the major drawbacks in the process of providing education to the children (Beebe and
Masterson 2014). Maintaining consistency in the execution of evaluation would help the
personnel to upgrade the standards of the educational curriculum. Using checklists and
templates for this purpose would seem fruitful in terms of enhancing the clarity of the
personnel regarding the undertaken steps.
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References and bibliography
Au, M. and Lam, J., 2015. Social media education: Barriers and critical issues. In Technology
in education. Transforming educational practices with technology (pp. 199-205). Springer,
Berlin, Heidelberg.
Beebe, S.A. and Masterson, J.T., 2014. Communicating in small groups: Principles and
practices. Pearson Higher Ed.
Coombs, W.T., 2014. Ongoing crisis communication: Planning, managing, and responding.
Sage Publications.
Crikey.com.au (2017). AB learning collapse is a policy failure. Available at:
https://www.crikey.com.au/2008/11/07/abc-learning-collapse-is-a-policy-failure/ [Accessed
on 8th November 2017]
García, O. and Wei, L., 2014. Translanguaging and Education. In Translanguaging:
Language, Bilingualism and Education (pp. 63-77). Palgrave Macmillan UK.
Langford, R., Bonell, C., Jones, H. and Campbell, R., 2015. Obesity prevention and the
Health promoting Schools framework: essential components and barriers to
success. International Journal of Behavioral Nutrition and Physical Activity, 12(1), p.15.
McCroskey, J.C., 2015. Introduction to rhetorical communication. Routledge.
Ozmen, F., Akuzum, C., Zincirli, M. and Selcuk, G., 2016. The Communication Barriers
between Teachers and Parents in Primary School s. EURASIAN JOURNAL OF
EDUCATIONAL RESEARCH, (66), pp.27-46.
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