Business Project: Launching Summer Shoes by ABC Company in London

This report analyzes the strategies for launching the Summer Shoe by the ABC fashion retail company at London Fashion Week. The report begins with a research background on globalization and the ABC company's market position. It outlines the aims, objectives, and research questions, followed by a detailed project management plan encompassing scope, risk, time, cost, communication, and resources. A work breakdown structure, Gantt chart, and network diagram are included. The report then explores the research methodology, including research types, approach, philosophy, data collection, and sampling. It examines the accuracy and reliability of research methods, presents a questionnaire, and analyzes the collected data, offering interpretations and recommendations. The report concludes with reflections on project outcomes and the value of research, referencing relevant literature and providing appendices with additional information.

Managing successful
business project

Table of Contents
RESERACH BACKGROUND.......................................................................................................3
LO1..................................................................................................................................................3
P1 Aim & Objectives..................................................................................................................3
Research questions.......................................................................................................................3
P2 Project management plan........................................................................................................4
P3 work break down structure, Gantt chart and time frames.......................................................5
Network diagram.........................................................................................................................6
LO2..................................................................................................................................................7
P4 Research methodology...........................................................................................................7
M2 The accuracy and reliability of different research methods applied.....................................8
D1 the project management process & research methodologies applied. ..................................8
LO3..................................................................................................................................................8
P5 QUESTINNAIR.....................................................................................................................8
P6 Data analysis........................................................................................................................10
Recommendations......................................................................................................................14
M3 the selection of appropriate tools and techniques for accuracy & authenticity for
supporting..................................................................................................................................14
LO4................................................................................................................................................15
P7 Reflection .............................................................................................................................15
M4 the value of research and also support the learning and performance of the research........15
D2 reflective on project outcomes and also support the justification of the learning during the
project outcomes........................................................................................................................15
CONCLUSION .............................................................................................................................15
REFERENCES..............................................................................................................................16
APPENDIX 1.................................................................................................................................17
APPENDIX 2.................................................................................................................................19

RESERACH BACKGROUND
Globalization is generally way to integration and interaction among the governments, peoples,
companies over the world. It has multifaceted phenomena, complex where the globalization has
been considered so many forms of capitalist that has been expanded and entails the integration of
the national and local economies into global and unregulated market economy (Eskerod and
Jepsen, 2016).
This present study s based on the ABC fashion sector retail company it is first store
which is featured to all the lower priced and lookalike and make the products popular. It sale
their products and services to all over the market and also it manufactured all the products by
their own and it leads to the fashion retailer company worldwide. ABC company has variety of
clothings and fashion accessories. This report will study on the launching the Summer shoe by
the ABC company in London fashion week and make it successful.
LO1
P1 Aim & Objectives
Aim
“To investigate the strategies to be implemented by the company for the launch of SUMMER SHOES in London
fashion week. A case study on ABC company”.
Objectives
 To identify the current trends of sales and demands of shoes in London.
 To analyse the measures to be taken for the success of product launch by ABC company.
 To investigate the challenges faced by the ABC company at the time of launching the product in market.
 To provide the recommendations for making strategies to drive the company towards success of the new
product launch.
Research questions
1. What are current trends of sales and demands of shoes in London?
2. How to analyse the measures to be taken for the success of product launch by ABC
company?
3. How to investigate the challenges faced by the ABC company at the time of launching
the product in market?
4. What are the recommendations for making strategies to drive the company towards
success of the new product launch?

P2 Project management plan
Project management plan term refers to the documentation which defines when the project has
been executed, controlled & monitored as well. It is generally gives all the details and also
summary of all the given documentation, baselines and management plans of subsidiaries &
planning representation as well (Fleming and Koppelman, 2016).
Scope:- it is one of the most important step of the project management plan where it is
important to have a wider scope of the research. When the data & information has been collected
for conducting research it is necessary that all the data is useful for the present & future of the
research. Scope of the research is very helpful in academic sector where it helps in gaining
knowledge about the current topic and raise the potential to understand the things effectively
(Flick, 2015).
Risk:- there are various types of risk occurred while conducting this research. Risk are
uncertain which arises any of time. It is the responsibility of the researchers to already make the
plan to handle the risk and overcome from that. The risk which has been arises are lack of
money, theft of information & data, physical injuries etc.
Time:- It is one of the essential part of the project management plan where all the things
gone according to the time planning. It is important to make an schedule for completing the
research. The time which has taken for conducting this research is 6 months. (Krugman, 2017).
Cost:- Cost is one of the essential part of the research without cost it is not possible for
researcher to conduct this research. Cost is one of the beneficial part of project management plan
where lots cost has used for conducting this research and it is helpful in collecting and gathering
information and data. It helps in proper research and development about the topic. The cost
which required for completing this research is £4000.
Communication:- having an effective communication helps in gathering & collecting
the information & data because it is necessary for conducting this research to have a relevant
information about the topic. There are various techniques & tools has been used for
communicating with other such as Emails, telephones, messengers etc (Kerzner, 2017).
Resources:- Resources are one of the major things in conducting research. It is helpful in
conducting this research and also gives a facility to take the advantages of that. There are various
type of resources has been used for this research and scholar as well as equipments, laptops,
internet, books, phones etc.

P3 work break down structure, Gantt chart and time frames

Gantt chart
Network diagram
M1 a comprehensiveness project management plan milestone schedule & project monitoring for
completing the project

It is important to have an project management plan where all the things which has been taken in
this project has been monitored and analysed. Project management plan makes all the planning
of the project and also contain all these things which reliable for the project such as scope of the
research, cost of the research, time, resources, risk and communication needed in this research.
LO2
P4 Research methodology
Research types
Research is a systematic & creative approach of doing work and undertake to raise &
gain the stock of knowledge and skills. Research is basically defined in two parts such as
qualitative refers to the collection of all the methods for using the semi structured & structured
tools & techniques and on the other hand the qualitative research helps in understanding and
gaining for underlying the motivations, opinions for the research. Where the researcher will use
both the research types of make the research qualitative & quantitative. Qualitative research is
generally a primary exploratory of the research. It is basically used for gaining the understanding
the all underlying reasons, motivations and opinions as well. It also provides the insights to
conflicts & problems and helping for developing the ideas for doing the quantitative
research(Litosseliti, 2018).
Research approach
Research approach is generally a process & plan as well for consisting all the steps of all
the broad assumptions for identifying the details of all the methods that has been used in
conducting this research. Research approach generally classified in two main categories like
deductive & inductive research approach deductive method main purpose is to test all the
theories and projects whereas the inductive research approach is about the emergence of the data
which is based on new theories & procedures. Researcher will apply the inductive research
approach to provide the real data and collect the right information for the research (Mackey and
Gass, 2015).
Research philosophy
Research philosophy is a content on the way of using the correct data of phenomena that
has been used, gathered and analysed. It is generally divided in two main parts such as positivism
and Interpretivism where the positivism refers to the study where the community relies on the
specific evidence scientifically and on the other hand the interpretivism method is natural for
collecting the data through observations. The researcher will use the interpretivism method for

collecting the real and relevant information which is useful for the research (Quinlan and et.al.,
2019).
Data collection
Data collection is generally a process where it gathered, collect & measured the
information & data on the basis of target variables that has been established a system for the
research. It is basically a component of the research methodology where the all the fields of
study has been done. It also emphasis for ensuring all the honest & accurate data remain same.
Data collection method has two broad categories such as primary and secondary data collection
where the primary data collection is investigated by their own for the particular purpose and
secondary data collection where the data investigate by other person or by other sources.
Researcher will use the primary data collection for collecting the data through real and accurate
sources like interviews and surveys. Researcher will also use secondary data collection methods
for collecting the second hand data for achieving good in project. (Rosskam, 2018).
Sampling
It is a statistical survey and process that predetermined so many numbers of observations
that has been taken from the large number of populations. These methods are generally depended
on the analysis of the performance which has been performed and researcher will use the random
sampling method and select the 30 managers randomly selected for collecting the data and
informations (Nicholas and Steyn, 2017).
M2 The accuracy and reliability of different research methods applied.
Accuracy and reliability of the research methods is generally a degree where it has been produce
the research stable & also consistent results of the research. It also measures for considering the
reliable of the applications on same projects for measurements where the numbers of times has
been produce or the same results as well.
D1 the project management process & research methodologies applied.
The project management process has been critically evaluated where all the research
methodologies has been applied such as the research approach, research types, research
philosophy and data collection and sampling as well.
LO3
P5 QUESTINNAIR
1. In which variety do you like to wear the shoe?

 Flatter shoe
 Running shoes
 Sneakers
 Sport shoes
2. In which variety of heel do you like to wear the shoe?
 Flats
 Stacked
 Wedges
 all of them
3. What are the features and advantages you like for purchasing the shoes?
 Level of comfort
 New trend of market
 Name of brand
 Great quality
4. What are the opinion taken by customers for launching the new product Summer Shoe?
 Positive
 Negative
 Neutral
5. In which period do you want to buy the pair of shoes ?
 A week
 A month
 A quarter
 In every six months
6. Which type of brand shoes do you like the most?
 Nike
 Puma
 Jimmy choo
 Gucci
7. How much cost do you like to spend most on the shoes?
 £400
 £350

 £800
 £550
P6 Data analysis.
Data analysis is a procedure for measuring and evaluating the data used for statistical and
analytical tools that has been discovered all the aids and information of the business for taking
and making the decisions. There main purpose of the data analysis is to achieve the goals and
objectives of the business.
Theme 1: Variety of shoes wear by customers
Customers Frequency
Flatter shoe 3
Running shoes 5
Sneakers 6
Sport shoes 8
Interpretation: As per the study it has been measured there are maximum numbers of customers
wear sport shoes. Although, 6 out of the 22 also likes wearing sneakers. On the other hand, 5
among them used to wear running shoes. Further, it can also be analysed that people who likes
wearing flatter shoes is minimum.
Theme 2: Variety of heels liked by customers.
Customers Frequency
Flats 8
Stacked 7
Wedges 12

all of them 3
Interpretation: The above questionnaire has been carried out from 30 customers. As per the
study, it can be said that maximum number of customers i.e. 12 customers likes wedges heels.
Further, 8 out of them prefer flats. In addition, 7 among the selected sample of customers prefer
stacked over other type of heels.
Theme 3: features and advantages you like for purchasing the shoes
customers Frequency
Level of comfort 10
New trend of market 9
Name of brand 5
Great quality 5
Interpretation: As per the above questionnaire maximum numbers of customers thinks
that with the help of purchasing shoes, customers enhances their level of comfort. In addition, 9
among them have their views that it leads in brigning new trends in the market. Further, the
study shows that the name of brand have a potential impact over purchasing the shoes. Along
with this, it can be analysed that as per the views of 5 customers quality of shoes matter most at
the time of purchasing shoes
Theme 4: opinion taken by customers for launching the new product Summer Shoe
Customers Frequency
Positive 11
Negative 5

Neutral 9
Interpretation: From the above study it can be said that as per the views of maximum customers,
launching new shoes have positive impact over the company. Although, 5 among them also have
their views that it negatively impacts the business of a company.
Theme 5: Maximum managers takes consideration for launching the product in limited
period so customers can easily purchase the shoe.
Managers Frequency
A week 9
A month 8
A quarter 6
In year 10
Interpretation: There are so many benefits for the ABC company for launching the new product
in the market maximum numbers of customers want the products in every six months, so they
can purchase the new shoes in every six months, there are 9 participants who want to buy the
product in week, so they can take the benefits of new features. There are 6 participants who like
to purchase the shoe in each quarter, so they can take the benefits of new trends in market. And
rest of the participants like to purchase the product in a year, so they can use the previous shoes
effectively and take the benefits.
Theme 6: Maximum managers thinks there are different types of brand shoes do you like the
mos.
Managers Frequency
Nike 7
Puma 8