Detailed Strategic Analysis Report: ABC's 'War on Waste' Initiative

This report provides a strategic analysis of the Australian Broadcasting Corporation's (ABC) program, "War on Waste." The report examines the critical issue of waste management in Australia, highlighting the country's significant waste generation and the environmental consequences of plastic and food waste. It delves into the program's objectives, which include raising public awareness, promoting ethical corporate practices, and advocating for waste reduction strategies. The analysis covers various aspects, including the impact of plastic bags, food waste from supermarkets, and the effectiveness of recycling initiatives. Furthermore, the report explores the role of corporate evidence, ethics, public relations, and management in addressing these challenges. Recommendations are provided to promote sustainable practices and reduce waste, including government interventions, public awareness campaigns, and the adoption of eco-friendly alternatives. The report emphasizes the urgent need for Australians to reduce waste generation and protect the environment for future generations.

Running head: STRATEGIC ANALYSIS ON ABC
STRATEGIC ANALYSIS ON ABC
Name of the Student
Name of the University
Author Note

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Executive Summary
The report has shed light on the “War on Waste” a program initiated by the Australian
Broadcasting Corporation. ABC has provided the valid speech and done their job in an ethical
way and that signifies the reason behind the research. The company has taken the initiation to
know about the fact to all the Australian so that they can restrict their waste and provide a
healthy environment for the future generations. The people have to appreciate the consequence
that initiated by the ABC and that also create affect over the Australian people and that provide a
useful feedback from the people as they have identified such cases where the imposed statistics
are relevant and will put a concern thinking over the matter.

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Table of Contents
Introduction..........................................................................................................................3
Overview of the case...........................................................................................................3
Analysis over the study........................................................................................................4
Corporate evidence and ethics.............................................................................................5
Justification of the case........................................................................................................6
Public relation and management..........................................................................................7
Recommendation.................................................................................................................7
Conclusion...........................................................................................................................8
References............................................................................................................................9

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Introduction
Australian Broadcasting Corporation is an independent organization that that was funded
by the Australian taxpayers. It was specifically detached from the politics, government, and
commonwealth. The history of Australia is vividly broadcasted by this channel and the company
has adopted the model of BBC news. The company has pronged their divisions and formulated in
Television, radio, mobile and online services in the regional Australia.
Overview of the case
The main concern that has evolved in this scenario is the Waste management in Australia
and the company has featured a program over this. The program named as the "War on Waste".
Australia is one of the most waste full countries in the developed world (About.abc.net.au 2017).
Every year the waste they generate is growing twice a rate by the whole population. As a nation,
Australia used almost ten millions plastic bags and that provide the crisis situation in the ocean.
In the Sixties when the recycling process had done all the Australian people have taken the
facility. All the waste that needed to be recycled had stored and composting for the recycling
process. For this reason, the waste degradation and the plastic bag reduction is the most
important issue to maintain the environmental balance in the nation. 21st January 1989 has been
proclaimed as the "Clean up Australia Day". But from then the process has not even changed a
bit. They are not trying to reduce the waste they generate and for that reason, the waste
controlling is the major issue for Australia (Thompson & Wadley, 2017). Plastic bags and a
staggering amount of waste is the concern factor the Australian. An average family has almost
wasted 3.500$ food which is a drastic incident that has found in this section. Most of the firms
have wasted their extra foods due to their policies. There are major supermarkets in Australia

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which has produced huge food waste every day and that also give a boost in the rate of waste
management (Barratt, 2016). The unique project of “ByOCoffeCup” for stopping the waste of
the coffee cup that creates trouble for the country is initiated by the company. A tram with 50
thousand coffee cups has gone through in between the state to convey the state of the country
that if this amount of coffee cup has wasted in an everyday manner then the waste degradation
process was not done in an ethical way. The basic concern of the movement is the disposals of
those wastes are rapidly increasing and for that reason, the nation has no more space to contain
it.
Analysis over the study
There is so much plastic in the underwater and for this reason, water has been polluted in
a drastic manner. 25% of the fishes that has brought by the Australian people have plastic in it, if
these amount of plastic are not traceable then the evacuation behind the channeling of those are
not understood in the proper way (Grimmer, 2017). Oceans are full of plastics and War on Waste
is the kind of Program that encounters those situations and makes a voice against the situation. In
the changing scenario of the dressing and garments, every ten minutes a whole lot of clothes
gathers in an account from the retail places. This entire can make a drastic change in the
environmental degradation fact as those composting situations and the impact of the waste is the
vibrant intolerance over the nation. Taking from the coffee cup to fashion amenities Australian
people’s behavior has needed to be changed so that waste mitigation can be influenced in a
sequential manner. Use of plastic bag is another reason that creates harm for the environment. In
this contemporary time, people of this earth have used billions of plastic bags every year as an
alternative to reusable bags. There are some political influences as well because as the political
authority has taken the decision to formulate those plastic bags. There are some laws and

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legislation implemented to mitigate this situation however these things are not gone be changed
if the people intervention are not implemented (Grinblatt & Titman, 2016). A point when
waterways, land, seas and the animals were being choked and infected by them as these are the
contaminated situation that creates affect the environment.
Corporate evidence and ethics
ABC has done this process for the people of Australia to understand the state they are in.
They also realize the state that has to be noticed so that people from Australia have known their
limitation of using the waste as well as improve their waste generation that cannot affect their
nation. It is a full proof war that ABC has done from own perspective to make Australia a better
place of living. They have visited the supermarkets and noticed that all the waste buckets are full
of good amount of foods, vegetables, and fruits. These are increasing the waste percentage as
well as the people have the nature to waste this much of material. Most of the times these
supermarket has imposed certain biodegradable plastics but basically, they are not at all
degradable as the most of the plastics are not composed of soil or it cannot be recycled. This is
the highlighting fact that ABC wants to make concern to the people of Australia as they have to
think twice before making the waste (Zaman, 2014). This is a kind of situation when the waste
material needs to recycle for the betterment of the environment. Those plastic bags myths are
also wrong as ALDI supermarket have certain kind of bags which the declared as comprised with
80% recycle has been proceeding but those bags are not been recycled as they are the thick
quality of plastic. On the other hand, EPI has declared their plastic as the 100% degradable
shopping bags but the reality is there is nothing environmental in those shopping bags. Jon Doe
an environmentalist have analyzed those plastic bags and state that these are not degraded at all
as they are not degraded in the smaller pieces and that might create a problem for the marine

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animals (Cecere & Martinelli, 2017). So the apparent visions of the plastic bags are not right and
though the government has known about the fact still they are not taking any action against those
companies (Laurent eta al. 2014). Landfills are the issues that may create a problem for the
Australian surface. All those landfills are comprised of the household garbage and perils of the
farmers, those are the incorporated thing that they have imposed in the land of Australia and that
create environment problem for the nation.
Justification of the case
In case of justified this assignment, the aspects that ABC has found are the relevant and
important for this contemporary scenario. Australians have no idea that how much waste that
they have generated on an everyday basis, what amount of plastic bags they have used and what
are the consequences that they have to face for the entire reason (Zaman & Lehmann, 2013).
This is a practical research process that understands and analysis the environmental position of
Australia (Thi, Kumar & Lin, 2015). The Environmental Protection and Biodiversity
Conservation Act is the process of conservation of environmental of Australia. These are the
relevance examples of violation of these laws and that impacted over the Australian
environment, as the department has a certain special law for the sea water, heritages issues, fuel
equity, importing and hazardous waste (Li & Yang, 2014). All these laws have the potential
construct the nation in an ethical manner through the license and permits. In case of plastic bags
or bins, the situation is same as those are not at all biodegradable rather they are not recycled and
that is the major concern for the Australian environment. There are some waterways where
marine animals are chocked or died because of those plastic bags. Underwater plastic bag
determination and those plastic bags influence is the concerning factor for the marine lives
(McAlister & Horan, 2017). The government has taken some initiation to change certain things

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for the development of environmental condition but then the things are not implemented in a
proper way. Some of the supermarkets have implemented the jute carry bags in their place and
those recycling bags are important for the environmental changes.
Public relation and management
Most of the cases are related with the food excess and they're throwing out nature of
those good foods. Australia has generated 52 mega tones waste per year and that shows the
double of their rate of population. This means that people having a lot more food and waste to
fill the waste bucket. The government needs to take the intervention over the situation so that
these problems can be handled in the proper way (Zaman, 2015). Most of the times they are
doing their law implementation but in this unsuitable condition in Australia, it is quite clear to
analyze the situation for the healthy environment in future. If the process goes on then
underwater is being filled by the plastics, wastes and garbage.
Recommendation
These millions of tons of garbage consist of the household uses, retail, farming, and
fashion use that signify that wastes have come up from the different section of the society. In this
assignment, the major discussion point is to justify the importance of this news that has covered
by the ABC. The reason behind the news is to provide an alarming notification to the people of
Australia so that the level of waste they have generated can be mitigated a bit for the
development of the nation and the environment (Kiddee, Naidu & Wong, 2013). But in current
periods, the mutual possessions of consumer mandate, supermarket strategies and pessimism
about the efficiency of waste and recycling crusades has seen a flow in the capability of waste
they have produced as a nation. For the future development and the sustainable condition of the

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nation, some important things must be done so that future generation can utilize the basic natural
resources. In the general point of view, 10 million plastic bags are used in Australia and that
create the crisis situation for the nation (Golev et al. 2016). The government facility section
officers are there to investigate the ethical issue of the degradable plastic bags then it was quite
drastic that 3000 tones in a year of plastic bags have been found in the Australian soil. They are
used for the landfills for the vacant soil not predominantly degrades into the soil rather it has
broken up into smaller pieces and then implemented for some other products. The public
relations strategy is quite vivid on that occasion as the infarctions are taken place with the public
directly and that possess into their output and impression over nature (Papargyropoulou et al.
2014). The process also justified the nature of people and the way of behaving needed for that
particular. The public relation strategy is imposed over the greater human being in the Australia
as each of those lives is related to that situation.
Conclusion
Therefore, it can be concluded that Australian Broadcasting Corporation has taken the
great initiation to convey the right situation of Australia and make awareness over it. People have
to understand their responsibility and generate the less amount of waste so that a sustainable
environmental condition can sustain in Australia. The people have to understand the effect of
plastic bags and how it makes pollution all over the nation. Strategic change in the government
and the imposed laws and regulations must be strong and ethical enough to take control over the
adverse situation of the country. If the people behavior and government intervention are
progressed in the correct course then a good expanse of positive approach can be engendered and
that will change the scenario of War on Waste by ABC.

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References
About.abc.net.au (2017) ABC’s War on Waste continues this December. Retrieved 3 November
2017, from http://about.abc.net.au/press-releases/abcs-war-on-waste-continues-this-
december
Barratt, P. (2016). Abbott's casualties: A coherent and judicious defence strategy. Social
Alternatives, 35(2), 13.
Cecere, G., & Martinelli, A. (2017). Drivers of knowledge accumulation in electronic waste
management: An analysis of publication data. Research Policy, 46(5), 925-938.
Golev, A., Schmeda-Lopez, D. R., Smart, S. K., Corder, G. D., & McFarland, E. W. (2016).
Where next on e-waste in Australia?. Waste Management, 58, 348-358.
Grimmer, L. (2017). Is it so hard to say sorry? Revisiting image restoration theory in the context
of Australian supermarkets. Asia Pacific Public Relations Journal, 18, 17-32.
Grinblatt, M., & Titman, S. (2016). Financial markets & corporate strategy.
Kiddee, P., Naidu, R., & Wong, M. H. (2013). Electronic waste management approaches: An
overview. Waste Management, 33(5), 1237-1250.
Laurent, A., Bakas, I., Clavreul, J., Bernstad, A., Niero, M., Gentil, E., ... & Christensen, T. H.
(2014). Review of LCA studies of solid waste management systems–Part I: Lessons
learned and perspectives. Waste management, 34(3), 573-588.
Li, M., & Yang, J. (2014). Critical factors for waste management in office building retrofit
projects in Australia. Resources, Conservation and Recycling, 93, 85-98.
McAlister, A., & Horan, E. (2017). Acceleration of E-Learning in Australia and Impacts of E-
Waste: Approaches to Reforming E-Learning in the 21st Century. In Conference
Proceedings. The Future of Education (p. 63). libreriauniversitaria. it Edizioni.

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Papargyropoulou, E., Lozano, R., Steinberger, J. K., Wright, N., & bin Ujang, Z. (2014). The
food waste hierarchy as a framework for the management of food surplus and food
waste. Journal of Cleaner Production, 76, 106-115.
Thi, N. B. D., Kumar, G., & Lin, C. Y. (2015). An overview of food waste management in
developing countries: current status and future perspective. Journal of environmental
management, 157, 220-229.
Thompson, L., & Wadley, D. (2017). Ideology,'truth'and spin: Dialectic relations between the
neoliberal think-tank movement and academia in Australia. Australian Universities'
Review, The, 59(1), 76.
Zaman, A. U. (2014). Measuring waste management performance using the ‘Zero Waste Index’:
the case of Adelaide, Australia. Journal of cleaner production, 66, 407-419.
Zaman, A. U., & Lehmann, S. (2013). The zero waste index: a performance measurement tool
for waste management systems in a ‘zero waste city’. Journal of Cleaner Production, 50,
123-132.
Zaman, A. U. (2015). A comprehensive review of the development of zero waste management:
lessons learned and guidelines. Journal of Cleaner Production, 91, 12-25.