ABC Private Limited: Project Proposal for Event Management Services

This project focuses on ABC Private Limited, an event management company in Canada. The project outlines three key initiatives: hosting a wedding event, designing and implementing a mobile application, and upgrading the existing website. Each project includes clearly defined objectives, expected benefits, and a scope of work. The wedding event aims for a budget of $500,000, while the mobile app development has a budget of $80,000, and the website upgrade also has a budget of $80,000 and a timeline of 6 months. The project uses a balanced scorecard approach to measure progress, focusing on revenue, operating margin, and fixed capital efficiency. The document also includes a comprehensive bibliography of relevant research and sources, supporting the strategies and approaches outlined in the project plan. This project aims to enhance the company's competitive advantage and expand its commercial revenue within the Canadian market.

Background of the
company (Contd.)
• Sub categories the regional
association
• Clients should establish timely
contract with ABC Private Limited
• They just have to invest needful
capital and the rest of the
responsibilities are all taken by the
professional event managers of the
company.

Other description of the
Company
• Viable business position: There are many similar
event management organizations available in Canada.
However, their offers and services lead the company
to take position in top 50.
• Vision: To arrange and organize extraordinary and
quality event for the clients

Company business model

Other Company
description
• Mission: To gain effective
competitive advantages in
market of Canada and
measurable commercial
revenue
• Strategy: To upgrade the
existing website and a
mobile app to connect more
people throughout Canada.

Identification of three projects
• Hosting of a wedding event in Canada
• Design and implementation of Mobile app
• Upgradation of the existing website using by ABC
Private Limited

First project
Hosting of a wedding event in Canada
Objective
• To organize a wedding event within the cost $500,000
• To please all the guests with grand treatment
• To serve quality drinks and foods
Benefit outcomes
• The wedding will be organized much professionally without any
hectic from the client’s end.
Scope
• Organizing a grand event.

WBS for the first Project

Second Project: Design and implementation of Mobile app
Objective
• To design and develop a secured platform within
80,000
• To use cloud access for storing more data
• To possess backup, DR and application resilience
operation
Benefit outcomes
• Clients will be able to connect to the company
regardless of time and location
Scope
• To obtain commercial market opportunities

WBS of the second project
Mobile app development
for ABC Private Limited
Project initiation phase
Development of
project budget
Project time
schedule
management
Building contract to
project sponsors
Contact to project
suppliers
Developing
communication plan
Developing risk
management
strategies
Project planning and
designing
Designing project
documentation
Developing project
schedule
Legal constraints
development
Project quality and
planning
development
Developing project
change control log
Project development,
integration and testing
Documentation of
functional and non
functional
specification
Documenting
technical
specification
Prototype
development
Prototype testing
Project implementation
unit testing
integrated testing
Project monitoring
Checking project
objectives in details
developing holidays
risk assessment
Final design
Final Prototype
testing
Project closure

Third Project: Upgradation of the existing
website using by ABC Private Limited
Objective
• To analyze the current challenges facing by ABC Private Limited
• To incorporate encryption for further security
• To upgrade the website within $80,000 and 6 months.
Benefit outcomes
• Clients will feel free to keep themselves connected to the event management
company
Scope: Hiring professionals to provide a user friendly platform to the clients.

WBS of the third project

Measurement of project
progress
The three metrics that measures
the project progress in the
balanced score card include :
• Revenue : This will help to
calculate the net revenue and
consumer type.
• Operating margin: Will help
to measure the R&D,
professional services, consumer
support and success percentage
• Fixed Capital efficiency :
Fixed revenue from the
investment

Bibliography
• Awang, Z., Hashim, N. N., Yaziz, N. M., & Asmuni, N. S. (2015). Assessing customer intention
towards the use of website on online air ticket booking. Editors, 686.
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project. European Journal of innovation management, 17(1), 25-40.
• Calvo-Mora, A., Navarro-García, A., & Periañez-Cristobal, R. (2015). Project to improve knowledge
management and key business results through the EFQM excellence model. International Journal of
Project Management, 33(8), 1638-1651.
• Fernandez-Cavia, J., Rovira, C., Díaz-Luque, P., & Cavaller, V. (2014). Web Quality Index (WQI)
for official tourist destination websites. Proposal for an assessment system. Tourism management
perspectives, 9, 5-13.
• Fleming, Q. W., & Koppelman, J. M. (2016, December). Earned value project management. Project
Management Institute.
• Ghosal, S., Chaturvedi, S., Taywade, A., & Jaisankar, N. (2015). Android application for ticket
booking and ticket checking in suburban railways. Indian Journal of Science and Technology, 8(S2),
171-178.
• Larson, E. W., & Gray, C. F. (2014). Project Management: The Managerial Process with MS Project.
• Laudon, K. C., & Laudon, J. P. (2016). Management information system. Pearson Education India.
• Mir, F. A., & Pinnington, A. H. (2014). Exploring the value of project management: linking project
management performance and project success. International journal of project management, 32(2),
202-217.