ABC Company: YouTube Video Data Analysis and Recommendations Report

This report presents an analysis of YouTube video data using IBM Watson Analytics, conducted for ABC Company. The analysis covers a dataset of videos uploaded between 2006 and 2018, exploring 18 attributes such as category, publish date, title, and channel. The report identifies key trends, incl...Read More

Big Data and Analytics
[Name 1]
[Name 2]
[Name 3]

IBM Watson Analytics tool
• This is a Cognitive system
• This analytics tool Combines retrieval
of information along with the and NLP
(natural language processing)
• It is capable of Building its own
domain knowledge from the data
sources provided which includes
structured as well as unstructured data.
• This tool is a set of technologies
which can be targeted for a specific
industry according to the requirements.

3
• The Selected Dataset is
collected from https://
data.world/iamdilan/youtube-d
ataset
• Dataset contains data about
13(from 2006 to 2018) years
and 55885 uploaded videos.
• Contains 18 columns or
attributes for every uploaded
videos.
• Attributes includescategory_id,
publish_date, , title,
channel_title and so on.
Click icon to add picture

Dashboards
4
• Selected dataset contains
videos related to 18
categories.
• Number of channels which
uploaded the videos is
12360.
• Some of the Categories
are 2 - Autos & Vehicles
1 - Film & Animation
10 - Music of which most
popular is Music category.

Dashboards(Contd..)
5
Countries with the most
number of channels are
FRANCE, CANADA and US.
GB has the lowest number of
channels according to the
selected dataset.
US has 2207 different Unique
YouTube channels which is
third in the top three channels.

Dashboards(Contd..)
6
• Most liked video was
with the title “Childish
Gambino - This Is
America (Official
Video).
• Most disliked video was
“So sorry” titled video.
• It is suggested to
increase the number of
channels in the country
GB

Dashboards(contd..)
7
Number of the countries
CANADA, FRANCE, GB and
US is given by 5076,6679, 1624
and 2207.
The number of videos uploaded
in the month of December is
8544 from these four countries.
Here it is evident that maximum
number of channels are from
France.

Dashboards(contd.
.)
8
.
• The time frame 16:00 to 16:59
most number of videos were
uploaded on the YouTube.
• Top three viewed video
categories were 10, 24,1.
• The video that has the highest
percentage of likes is “Childish

9
Proseware
Dashboards(contd..)
Friday is the day on which the
most number of videos were
uploaded on YouTube
Least number of videos were
uploaded on Saturday
The Rate of Uploaded videos is
increased from the November 2017
and is continued till the month
2018.

 users commented on the videos
mostly on the Fridays.
Furthermore, least number of
comments are recorded on the
Saturdays.
Most number of comments are
recorded from the country GB.
Second highest number of the
comments are recorded from US.
Lowest number of comments are
recorded from the Country
France.
10
Dashboards(contd..)

Recommendations
for ABC company
11
• US, FRANCE, CANDA has a
slow and steady growth in the
number of views of the videos
compared to GB thus users must
be encouraged and campaigns
should be initiated to improve the
situation.
• it is suggested to minimize the
dislikes by restricting the type and
tags of videos that are not of the
interest of the users according to
the Countries.
• promote the liked videos to
improve the rate of growth

[Name]