Analysis: Relevance of Abnormal Wedding Dresses in Saudi Arabia

This research report investigates the potential relevance and consumer value of launching abnormal wedding dresses in the Saudi Arabian market. It provides a comprehensive literature review tracing the history and evolution of wedding dresses, from traditional attire reflecting family wealth to modern trends influenced by figures like Queen Victoria. The report outlines research questions addressing the appeal, target market, commercial value, and societal challenges associated with unconventional wedding dress designs. The methodology involves quantitative tools such as questionnaires to survey wedding dress perceptions in Saudi Arabia. The research identifies potential challenges and offers recommendations for addressing them, aiming to provide insights into the feasibility and market acceptance of abnormal wedding dresses in a culturally specific context. Desklib provides access to this report along with a wealth of study tools and resources for students.