Case Study: Digital Transformation and Abra Wholesale Ltd's Challenges

This report presents a case study on Abra Wholesale Ltd, a small business navigating digital disruption and transformation. It explores the company's aims, objectives, and the challenges they faced while implementing digital technologies. The report includes a project management plan, detailing scope, cost, time, quality, risk, communication, and resources. It also features a Gantt chart and work breakdown structure to visualize project timelines and task organization. The study incorporates both qualitative and quantitative research methods, including questionnaires, to assess the impact of digitalization on business performance and profitability. The report concludes with recommendations for drawing valid conclusions and reflections on the value of project management and quality research in meeting desired performance goals. This assignment is designed to provide a comprehensive analysis of how businesses adapt to digital changes.

Managing a Successful
Business Project

Table of Contents
INTRODUCTION ..........................................................................................................................1
TASK 1............................................................................................................................................1
P1. Aim and objectives of research........................................................................................1
P2 Production of project management plan............................................................................2
P3. Gantt chart and Work Breakdown Structure....................................................................5
M.1 Comprehensive project management plan, milestone schedule and project schedule ...7
D.1 Project management process ..........................................................................................7
TASK 2............................................................................................................................................8
P4 Small research by applying qualitative and quantitative research approach ....................8
M.2 Accuracy and reliability of different research methods ...............................................10
TASK 3..........................................................................................................................................10
P5 Research and Data Using appropriate techniques and tools...........................................10
P6 Recommendation to draw valid and meaningful conclusion .........................................20
TASK 4..........................................................................................................................................21
P7 Reflection on understanding research to meet desire performance and objectives.........21
M.4 Value of project management process and use of quality research..............................21
CONCLUSION .............................................................................................................................22
REFERENCES..............................................................................................................................23

INTRODUCTION
There are different external and internal factors which highly effects the small business
capacity in order to grab the future possibility effectively. For accomplishing sustainability in
their business operation and activities is require the to organise the functions of company with
the application of advanced technology and new unique ideas to achieve effectiveness or potency
in their operation. Digital technology is more essential and important part for the company to
maximise their sales as well as gain competitive advantages within predetermined period of time.
But sometime it influence on the enterprise in different ways such as poor support of workforce,
high bran image, maximum sales and many other (Ahmed Dine Rabeh, Jimenez-Jimenez and
Martínez-Costa, 2013). In this assignment chosen organisation is Abra Wholesale Ltd, they deals
in different variety of products including milk, eggs, cheese, yogurt & desserts and many other
grocery items. This report classified into different parts which includes research aims and
objectives, project management plan, work breakdown structure and Gantt chart. Types of
research, questionnaire, sample size and their interpretation also determine in this study.
TASK 1
P1. Aim and objectives of research
It is essential for each and every enterprise whether is large or small in enterprise to
analysis their objectives and aims. Digital technology is more significant and valuable part for
the growth and success of company at international level. Further it support the business entity to
attract large base of customers and maximise their sales easily. The actual research considers the
introduction regarding involvement of advanced technology in the development of firm. There
are some challenges or situation which are develop due to implementation of digitalisation in
business operation. There are various areas within the enterprise which make impressive idea
follow of such kind of tools (Awais Ahmad Tipu and Manzoor Arain, 2011). In order to
enhancing power and authority of management department about effective storage, filling, share
and recording of information via utilisation of the cloud technology provision. Different channels
of communication within the enterprise and with externals also enhances via application of social
media and E-mail. Both are important because it will renders the possibility about increasing the
loyalty and trust of client's in order to maintain long term relation with them.
Background of project

Abra Wholesale Ltd, it is a small business which deals in different variety of grocery and
many other products. Number of employees in the organisation is more than 11 and less than 50,
all these are working with the aim to accomplish long term targets and objectives of company in
limited time period. In this need and want of company management is to enlarge their business
operations and and activities to maintain strong position it will not only transforming the
organisational structure but also support in implementation in the goodwill (Basu, 2014). In the
enterprise, they want different chances regarding formation of useful distribution channels,
utilisation of mobile mode of company with purpose to attract maximum base of clients as well
as grab entire possibility which are existing after development of advanced technology.
Topic: “ How business have coped with the major challenges of Digital Disruption and
Transformation: A case study of Abra Wholesale Ltd.”
Aims: To adopt advanced technology with the business activities in order to accomplish
competitive edge as well as cope different challenges which are grow due to digital
transportation and disruption.
Objectives: It is important part of the research which identify the main objective for preparing
research project. There are some objectives which are explain as below:
 To analysis the effect of digitisation on the business performance and profitability
 To cope up with different challenges which are faced in the implementation process of
digital technology
 To achieve various benefits which are collected by enterprise after adoption of advanced
technology
Research questions
 Does use of advanced technology support in the enlargement of business operations and
activities?
 What kind of challenges are faced by Abra Wholesale Ltd in execution of digitalisation?
 What types of benefits are accomplish by business while applying digital disruption and
transformation?
P2 Production of project management plan
It is highly significant for administration of the business entity in order to implement an
effective project management plan (Project Management Execution, 2016). It benefited to the
company to create a better plans about implementation of digitalisation in the organisation.

These type of plans are perform as directions which is followed in the implementation process of
effective technology. It is more significant and valuable for the small business to attain their
goals and objectives within predetermined period of time. It will also support the workforce to
complete entire project in allotted time (Chesbrough, 2010). In order to preparing project
management plan, business manager needs some aspects including time, cost, communication,
quality, resources, risk and scope. All these are provide some advantages which are collected via
presentation of these plan considering saving of cost and time, maximum participation of
workers, implementation of valuable strategy and many other. All these are benefited to the firm
to deal with difficult and unwanted conditions. In order to preparing effective project, business
need to formulate digitalisation in which within the enterprise are explained as below:
Scope: Project scope is wide in the business organisation because entire success and
development of the company is highly depend on this. It help the business to accomplish their
long term targets and objectives within predetermined time period. Utilisation of advanced
technology in preparation of project assist in overall development of business structure (Crane
and Matten, 2016). As it large in scope which benefited in enhancement of each and every
aspects of company including promotion, management, distribution, production, enlargement via
utilisation of social media, online tool etc.
Cost: It is another part of the project plan that render accurate data regarding the project
cost which is highly needed in order to implement digitalisation effectively. It is an effective
process and in which entire parts of company transformed that incurs sufficient amount of capital
or cost. To prepare a project plan company pay some cost which are determined as below:
Total forecasted budget
(Particulars )
2017-18 (£)
Implementing technology cost 16000(£)
Promotional expenditure 6000(£)
Advertisement expenditure 5500(£)
Catalogues 1500(£)
Training charges 6200(£)
Total cost 35200(£)

Time: It is another important aspect of the projects that renders the accurate data
regarding the time duration which is needed to formulate advanced technology in an effective
manner within the various departments of Abra Wholesale Ltd. It also determine regarding the
period which is interpreted by such kind of technology with aim to render return with accurate
rate in future (Den Hertog, Van der Aa and De Jong, 2010). Abra Wholesale Ltd follows critical
part tools with purpose to analysis the time which is highly required to finished projects in
allotted time duration.
Quality: It is another part which gives information regarding making of quality of
business operations and activities which involves in implementation of new services and
products. It is more essential and important part for the business to make quality in their project
because it attract large number of customers and maximise revenue of company also. In this
respects, business need to organisation an effective research which assist the enterprise to
identify basic needs and wants of customers about implementation of innovative technology
(Eckerson, 2010). With the help of this aspects they also recognise about market trends,
competitors strategies customer preferences and many other.
Risk: It is essential aspect of project which assist in determination of the risks or
uncertainty which are linked with the formulation of digitalisation. It is significant to determines
these type of risks or dangers for the administration of Abra Wholesale Ltd to create an
innovative ideas which involves in cut down of their direct effects on businesses performance

and productivity. These are determined which is mainly related to workers support, maximum
capital, needs of training, poor knowledge and many other. Employees of the each and every
organisation are known as important part because without their help company can not progress in
future.
Communication: With the help of these factor to maximise awareness among entire
workforce regarding variation which occur within the organisational structure. It renders the
possibility is to yield the help of workers and set up their operations and activities with purpose
to achievement of desired goals (Gebauer, Edvardsson and Bjurko, 2010). Due to application of
the digitalisation the communication with persons of community is also maximise via use of the
social media tool. These aspects of communication is further followed about providence of data
regarding various offerings of business in marketplace. In the existing assignment, the
questionnaire approach is applied to find out the perception of workers and public which are
given with the assist of graphs as well as Gantt charts.
Resources: It is Important pars which consider the information or data regarding the
various resources which are required for the impressive constitution of the advanced
technologies in the company. The various types of resources which are highly required in this
respects consists fund, human capital and many other.
P3. Gantt chart and Work Breakdown Structure
Both are effective and valuable techniques which is used by the all organisation with
purpose to analysis performance and productivity of organisation. Those are important for the
small business are determined as below:
Gantt chart: It is a kind of horizontal bar chart which is developed by the Henry L. Gantt in
1917. This tool highly support the company to coordinate, plan and track particular tasks in a
projects. It is a simple version which is developed on graph paper (Geraldi and Lechter, 2012). It
is more essential for the Abra Wholesale Ltd in different ways such as; better for scheduling
resources, effective visual communication to others, time period of the tasks can be compared in
an easy manner. These tools mainly related with the activities, start and finish time and
predecessors activities which are shown as below:

Work breakdown structure: It is identify as a key deliverable of projects that conduct the
team's work and activity into manageable parts. It is essential tool for the company to save their
costs and time (Harish and Kumar, 2014). With the use of these tool business manager of the
Abra Wholesale Ltd divide their entire work in different departments. So that all these are work
happily and have motive to attain their long term targets easily (Work Breakdown Structure,
2018).

M.1 Comprehensive project management plan, milestone schedule and project schedule
Project management plan is formal as well as approved document which assist the Abra
Wholesale Ltd to execute the project in effective manner. It helps the organization to accomplish
objectives in proper manner. Administrator set the time frames for every task. On other hand,
milestone schedule consist of various tasks which helps in implementing the project. Project
schedule means the mechanisms to communicate all activities in limited time. Through this
organization can easily accomplish their objectives of project.
D.1 Project management process
Project management method is the practice of planning, execution, controlling and
finishes team work in order to accomplish objectives to meet the specific criteria in limited time.
There are different steps in process of project management. It includes planning, implementing,
controlling, initiating and closing etc.
Hence it is crucial for manager of Abra Wholesale Ltd. to follow the project management
process for making project or business successful. In order to collect data and information
regarding research topic, researcher use the methodology and questionnaire.

TASK 2
P4 Small research by applying qualitative and quantitative research approach
Research is more essential and valuable part for the all organisation to identify basic
needs and wants of the customers towards business products, services and process. For
accomplishment of these comply follows different types of research which are determined as
below:
Qualitative research: It is essential method of research which covers the study about
respondents behaviour. It support to collect necessary data from their respondents gestures,
attitudes and behaviours regarding effect of digitalisation on business operations and activities
(Hwang and Ng, 2013). This approach will render possibility to identify the direct experience of
population which is good in their daily routine life.
Quantitative research: It will consider regarding the research of the discernible
phenomenon via utilisation of different approach including mathematical, computational and
statistics. Main aim of these technique's is to achieve better outputs. It is more essential and
valuable approach because it saves the cost and time of investigator to gather accurate data.
Primary Method: It is more valuable and essential approach for the researcher because it
provide accurate and relevant information regarding customers views and perception related to
the digitalisation. The various approach which can be followed in this respect considering
observation, questionnaire, interview etc. In the existing report, primary approach is applied
about betterment of decision making and expanding of business activities operations effectively
(Incelli, 2013). Present, Questionnaire is prepared by the investigator which includes certain
questions that directly linked to research topic with purpose to collect feedback of answering.
Secondary method: It is also applied by the company when they are needed to gather
accurate data in few period of time. This will consists regarding assemblage of not yet published
data which is issued in various resources including newspapers, articles, magazines and many
other.
Questionnaire
Q1. Does execution of digitalisation effects the business operations and activities of Abra
Wholesale Ltd?

 Yes
 No
Q2. Which types of technology assist the most to Abra Wholesale Ltd to state their digital
transformation and disruption?
 E-commerce
 IT software's
 Wireless technologies
 Cloud techniques
Q3. What is the main disruptive digital tools which yield transformation in company?
 Virtual reality
 AI
 Online platforms
Q4. Does utilisation of digital tools helps Abra Wholesale Ltd to enhance their profitability?
 Yes
 No
Q5. Does digital technology developed trouble to organise business activities and operation for
Abra Wholesale Ltd?
 Agree
 Disagree
Q6. In which part of company require to employ digital or advanced technology first?
 Distribution
 Promotional
 communication
Q7. Do you think about Abra Wholesale Ltd has sufficient amount of capital to formulate
digital technology?
 Yes
 No
Q8. Which type factor that has most restrictive in order to choose advanced technology within
an enterprise?
 Employee’s
 Funds

 Lack of management
Q9. Does digitisation support Abra Wholesale Ltd in order to enlarge their business operations
internationally?
 Agree
 Disagree
Q10) If advanced technology help an organisation to achieve competitive advantages within
predetermined time period.
a) Yes
b) No
Q11. Give their own thought to cope with situation of digital transformation and disruption?
M.2 Accuracy and reliability of different research methods
There are qualitative and quantitative methods of research which are used by researcher
so that they can conduct the investigation for project. Both are effective techniques and better for
research. Accuracy and Reliability are necessary in performing research in effective manner. In
qualitative research validity means the appropriateness of process, data and tools to accomplish
objectives. Reliability is correctness of methods and results. It is related to evaluate the research
consistency.
TASK 3
P5 Research and Data Using appropriate techniques and tools
There are different tools which which helps in evaluation of research. They are described
below:
Research design: Research depends on research design which is performed by researcher
so that they can identify the impact. Three types are described that is descriptive, exploratory and
experimental. Descriptive research is suitable and easy for the topic and conclusion can be
derived efficiently.
Research philosophy: It can be used which can evaluate data and information effectively
so that appropriate results can be determined. On the other hand, there is Positivism philosophy
which is not suitable and easy for performing the research.