Strategic Management Project on Staff Absenteeism at The Bloomsbury

This project is a strategic management analysis of staff absenteeism at The Bloomsbury Hotel. It begins with an introduction to strategic management and the specific problem of increasing absenteeism within the hotel, which is impacting business performance. The project is structured into four tasks: a proposal outlining the aim, scope, and objectives; an assessment of data sources, including questionnaires and observations; a critical evaluation of the research analysis; and recommendations for a course of action. The project explores the causes of absenteeism, assesses both internal and external data sources, and suggests practical solutions such as improving communication, decision-making, and leadership skills. The project concludes with recommendations for the management team to address and reduce employee absenteeism effectively, aiming to improve overall hotel performance and customer satisfaction.

Leading a Conducting
a strategic
management project

Table of Contents

INTRODUCTION
Strategic management is mainly concerned with the development of organisational
objectives, analysis of the proposed environment as well as internal environment, evaluation of
the strategies and rightful implication of the developed strategies effectively within the entity.
The present report is based on THE BLOOMSBURY, a UK based luxury hotel which belongs
to medium sized hotel. It has been acknowledged that the respective hotel is currently facing
several issues due to the increasing workforce absenteeism within the hotel. This is directly
impacting upon overall business growth of the company as they are not able to execute their
prospected work on the predetermined time frame. The project is divided into four tasks. The
first task is the proposal document that includes specific aim which contribute in the core
organisational strategic objectives. This section covers aim, objectives, scope, methodology
adopted for the completion of the project. The next section of the project includes detailed
information sources of data, determination of alternatives and its critical evaluation. The third
task of the project includes information about critical evaluation of research analysis for
determining outcome, recommendations and its impact. In the last section, detailed discussion is
provided on the several mediums for presenting results of the project.
Task 1
A.C. 1.1 - Determine a topic of investigation that has a strategic implication
The present project provides detailed knowledge on the increasing absenteeism within the
THE BLOOMSBURY which is ultimately placing impact over their business performance in the
negative manner. It has also been seen that there is the core requirement of conducting
investigation on this topic as it is placing huge impact over the growth as well as sustainability
of the same hotel within the hospitality sector. Also, the main reason behind choosing the topic is
that by determining the core factor as well as the issues which are developed due to increasing
absenteeism within the hotel. This increasing absenteeism is also placing influence on the overall
strategic objective and its attainment in negative manner. In addition to this, the respective topic
also places direct contribution in the organisational strategic objectives as well as their
accomplishment that leads to success of the same entity.
A.C. 1.2 - Discuss the aim, scope and objectives of the project
Aim

The research aim for the current project is “To investigate about several factors behind
increasing staff absenteeism within the organisation.” A case study on The Bloomsbury Hotel.
Scope
Scope for the current project is very vast for THE BLOOMSBURY hotel as well as
whole hospitality sector because increasing absenteeism is considered as the common problem
for all hotels thus it is highly important for the business managers to develop their core
understanding on the several factors which influences employees absenteeism. Also, it would
also contribute in finding out different ways with which business manager can easily address the
problems as well as issues faced by the entity and motivate employees in such a manner so that
they can accomplish organisational objective in quicker manner.
Objectives
To determine factors increasing staff absenteeism
To ascertain several issues faced by hotel due to staff absenteeism
To suggest several ways through which hotel can reduce employee absenteeism
A.C. 1.3 – Take responsibility for and justify the topic of investigation and its aims, scope and
objectives
The main reason behind selecting this topic for this project is that it is the common
problem within the entity which is directly hampering their business performance in the negative
manner. Also, increasing employee absenteeism is also resulting in the decline in satisfaction
level of customers which would also influence occupancy rate of THE BLOOMSBURY in the
near future. Therefore, the selection of this topic contributes in finding out best way for
addressing the issue and improvising the current condition in rightful.
The aim has been developed by analysing current problem faced by the hotel that
influences their performance. With the development of the aim, manager of THE
BLOOMSBURY can easily develop interest of its team member towards the core motive so that
they can place their part of contribution towards the same in rightful manner.
Scope of the project is highly justified because after addressing the issues as well as
developing understanding on the employees core problems, THE BLOOMSBURY hotel can
easily improvising their performance because they will be able to address the problem and
develop loyalty among the employees which would definitely result in the reduction of the
employee absenteeism within the hotel in rightful manner.

The objectives for the project are developed with the effective analysis of the problem
that is being faced by THE BLOOMSBURY in the present time. The developed objectives are
highly justified because it contribute in assessing problem with its rightful division. This simply
helps them out in finding out solution towards the same with appropriate support of team
members. Also, development of effective objectives helps business manager accomplish all them
one after another with its effective implication.
A.C. 1.4 – Formulate the project research methodology, including the project structure and
research base
In order to carry out the project in effective manner, the project head of the company
focuses on making use of several methods so that investigation can be completed within the
timely manner. The main sections covered in the research methodological section adopted for
this project are stated below:
Data collection: This is acknowledged as the best method through which researcher
gathers proposed research outcome in order to maximise their knowledge over the topic and find
out solution for the same. Data collection methods are mainly of two types that is primary and
secondary. With reference to current project, it can be said that for determining knowledge on
the same, the respective manager of the company focuses on making use of primary source of
data collection. Primary method simply states that information is gathered with the direct
interaction of the respondent (employees). Here, it can be said that by finding out information
from employees side management team of the company can easily determine the actual reason
behind he absenteeism of employees.
Data analysis: After gathering required data on the present topic investigator emphasizes
on analysing the gathered information in such a manner so that valid outcome towards the aim
can be determined effectively. In order to analyse the current data investigator focuses on
analysing the information gathered from primary sources manager of the entity focuses on using
quantitative method.

Task 2-800
A.C. 2.1 – Assess sources of data and information that will support the aim of the project
In primary methods, three main sources would be acknowledged by the management
team. This includes both the internal and external sources such as questionnaire (internal) and
observation (internal) whereas other information would gathered from customers by asking them
to fill the questionnaire. The main reason behind selecting internal and external sources is to
maximise the information on the proposed topic in order to include information that covers all
perspectives. As a result, it contributes in gathering rightful information on the proposed topic
which supports in obtaining outcome over same query.
Here, it has been analysed that information developed with primary sources includes
questionnaire and observation. Here, it can be said that through questionnaire source employees
have expressed that they are feeling satisfied in the organisation as they feels that the
environment is not at all good. This simply makes it difficult for employees to stay longer at
workplace. As a result, these people have started taking extra leaves at workplace. On the other
hand, the information obtained from the observation states that the employees looks like
demotivated at workplace. This can be seen in the form of their ineffective performance as well
as influences them to take more leaves from the work.
Apart from this, it has also been seen that through the questionnaire filled from the
customers, it can be said that employees of THE BLOOMSBURY looks pressurised as they the
work pressure on these people is higher. Thus according to the customers if employees of the
company would get training at workplace then they would surely get motivated and loyalty
among them towards the entity would be enhanced. As a result, these employees will not take
leaves at frequent basis within THE BLOOMSBURY hotel.
A.C. 2.2 - Synthesise the data and information for options or alternatives that support the project
aims
On the basis of overall information over the same, it can be said that the management
team of the entity must make use of rightful information so that they could draw better outcome
on the same which ultimately contributes in enhancing organisational performance in the near
future in rightful manner.

Here, it can be said that the information has been from several sources which ultimately
provides them support in finding out best possible way of reducing number of employees
absenteeism within the entity. As a result, it would help them out in maximising organisational
output in rightful manner.
A.C. 2.3 – Critically evaluate an option or alternative that supports the project aims
Other way of supporting the project aim is to use theoretical information and implement it
directly on the company. Information is like team management theories.
Inductive and deductive research can be used to gather information and to move towards the aim.
Deductive research
Deductive reasoning works from the more general to the more specific. Sometimes this is
informally called a “top down” approach. Conclusion follows logically from premises
Inductive research
Inductive reasoning works the other way moving from specific observations to broader
generalizations and theories. Informally, we sometimes call this a “bottom up” approach.
Conclusion is likely based on premises..It involves a degree of uncertainty. Inductive type based
on induction. Data is collected on a subject and researcher tries to develop theory from this data.
Task 3
A.C. 3.1 – Critically evaluate the research analysis to enable conclusions to be made
From the overall information gathered with the several sources and its analysis drawn by
simply including best possible information it can be said that the available information has
contributed a lot in drawing valid outcome on the project so that they can easily determine valid
outcome towards the same problem in an appropriate manner. The research analysis performed
to draw valid outcome towards the same is good at one end as it has included all the information
provided by the employees in the detailed manner. On the other hand, If it is talked about the
negative experience related to the same it can be said that the method adopted requires huge
expertise which is not available within the entity with every member of the superiors. Here, it
can be said that if the same investigation that have conducted by the expertise rather then
superiors then it would have better as it includes they knowledge as well as experience on the
same which have contributes in drawing valid outcome in rightful manner. Away with this, it can

be said that the presently adopted method was highly effective that ultimately contributes in
drawing valid outcome.
A.C. 3.2 - Recommend a course of action that achieves the strategic aims of the project
According to the overall analysis developed on the current methods, it can be said that the
expertise management team have provided few recommendations to the individuals who are
planning to conduct similar kind of investigation so that they can achieve their strategic project
in rightful manner. From the overall experience associated with the same some of the main
course of action associated with the same are Communicating, Decision-making, Leadership,
Prioritizing, Valuing and skills need to be achieved. All of these would directly provide support
to the individual to attain the prospected project aim and objectives in rightful manner. In
addition to this, few more recommendations that have been provided to the management team
towards the same is Involving with other people with the motive of develop them as the team.
Also, it provides support to the person in finding out visibility towards their own organisation
which maximise their organisational performance in rightful manner. Apart from this, the other
few more recommendations provided to the same are motivating employees indulged into the
same work, delegate responsibilities among the team members working for the same in order to
reduce the work pressure. Also, reporting must be made compulsory for all that ultimately helps
them out in obtaining the respective outcome in quicker manner.
AC. 3.3 – Critically analyse then impact of the recommendations
The overall impact of these recommendation on the organisational performance is seen as
good and performance booster as all employees were able to maximise their working
performance associated with the team that ultimately helps them out in obtaining outcome
towards their aim as well as strategic objectives. In addition to this, it also helps them out in
implementing all strategic objectives in the same manner that ultimately maximises their
organisational output as well as generates more revenue for them in rightful manner.
Task 4
A.C. 4.1 - Evaluate the medium to be used to present the result of the project and its contribution
to strategic objectives
In order to deliver the results of project, face-to-face communication along with two way
remote communicative approach could effectively be utilised by project manager. With the help

of this, it can be said that major benefit of face to face communication would directly lead to
listeners or targeted group to understand the carried out results in much effective and in efficient
manner. Through this, feedbacks can effectively be received by sender in relation to any further
information is required by them or any sort of query as well. Away with this, the demerit that
came in front of utilising this type of communication while transferring results of project to
others, then it may create conflicts among both project manager and the targeted audience who
has been chosen to deliver information in relation to project's results. This will directly help
project manager of The Bloomsbury Hotel to deliver results to their staff along with the targeted
individuals as well.
With the help of this, it can easily be said that the strategic objective which is to reduce
the high employee turnover ratio will effectively be achieved in a short span. Also, different
decisions can also be made by management of The Bloomsbury Hotel in order to reduce high
employee turnover ratio in a short span or time frame.
A.C. 4.2 – Take responsibility for the results of the investigative project and the substantial
changes and developments it brings about
In present context, the project which has been developed is for reducing high employee
turnover faced by The Bloomsbury Hotel. After analysing the results, it has been analysed that
The Bloomsbury Hotel would require to take into consideration of different strategies like good
compensation policies, bonuses and so on. It would directly impact positively on overall
performance level of The Bloomsbury Hotel. Also, based on the results some of the changes that
can be made by management is to consider democratic leadership style because, it would directly
lead company to help staff members to suggest what changes are required to be made or they can
also effectively share their queries with top level management. With the help of this, decision
making process of The Bloomsbury Hotel would effectively become much more fruitful in
specified time frame.
A.C. 4.3 – Critically evaluate the impact and success of the investigative project
Basically, sustainability is something which is most important for every single
organisation. With the help of developing a strategic objective in relation to high employee
turnover ratio. Through achieving this objective, hotel i.e. The Bloomsbury may effectively
become able to grab competitive advantages. Also, it is said that staff members may also feel
motivated towards the achieving the final goal by The Bloomsbury Hotel. The future

sustainability of any organization heavily depends on the quality of project management to be
able to cope with today’s dynamic business environment. There is direct co-relation between
stakeholders that are linking to the business project and also the people within the The
Bloomsbury Hotel. The sustainability of Bloomsbury Hotel competitive advantage of its
brightest people is depending on the successful team work and leadership. The best leaders know
how to get others to follow and the best team members know how to follow their leaders.
CONCLUSION
On the basis of overall information provided on the above section, it is concluded that
very business have to develop certain set of strategies and implement them within the company
so that they can effectively attain their proposed aim and objectives of the business. It is mainly
seen as the ongoing process which supports organisation in conducting effective assessment all
necessity areas so that business needs could met effectively with its core objectives.

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