Waste Management Business Plan: GreenWise in Abu Dhabi, UAE

This document presents a business plan for GreenWise, a waste management and recycling company proposed for establishment in Abu Dhabi, UAE. The plan addresses the rationale for the business, considering the significant waste generation from mineral extraction, processing, and the automobile industry in the UAE. It includes a company description, product plan focusing on waste processing and recycling, industry analysis, target customer identification (municipalities, refineries, automobile manufacturers), and competitor analysis, noting Dulsco as a primary competitor. The marketing plan emphasizes social media and email marketing. The operating and development plan outlines waste collection, transportation, and recycling processes. The management team structure is defined, and critical risk factors such as competitive, financial, and market risks are identified. The plan details service offerings like waste disposal, byproduct processing, and car part recycling. An exit strategy focusing on long-term sustainability and a financial plan are also included. Desklib provides access to similar business plans and study resources.

Business Plan
Name of Student
Name of University
Author Note

Executive Summary
Business planning is highly significant step in order to start a new organization as well as
maintaining efficiency of an existing one. Proper planning helps entrepreneurs to focus on the
necessary and effective strategies that are helpful for longer sustenance of an organization. In
order to start a new business in Abu Dhabi, the primary importance is to be given to the
economic and social condition of the United Arab Emirates (UAE). The country is considered as
one of the most developed economy. The major industries of the country are based on the natural
resources. Moreover, the country is considered as one of the most significant consumers of
luxury items and cars. As a result of this, the country is presently witnessing challenges due to
the high amount of waste generation from these industries. Hence, waste management and
recycling can be considered as an effective idea for startup. The report hence will focus on the
necessary planning and strategies that are required to start a waste management and recycling
company in Abu Dhabi.

Table of Contents
Introduction......................................................................................................................................4
Rationale for Business.....................................................................................................................4
Company Description......................................................................................................................5
Product Plan.....................................................................................................................................5
Industry, Target Customer, and Competitor Analysis.....................................................................6
Marketing Plan.................................................................................................................................7
Social Media................................................................................................................................7
Emails..........................................................................................................................................7
Result Monitoring........................................................................................................................7
Operating and Development Plan................................................................................................8
Management Team......................................................................................................................8
Critical Risk Factors........................................................................................................................8
Competitive Risk.........................................................................................................................9
Financial Risk..............................................................................................................................9
Market Risk.................................................................................................................................9
Offerings..........................................................................................................................................9
Exit Strategy..................................................................................................................................10
Financial Plan................................................................................................................................10

Conclusion.....................................................................................................................................12
Reference.......................................................................................................................................13

Introduction
For entrepreneurs, deciding an effective business plan is highly important. An effective
business plan is not only helpful in guiding the entrepreneurs about the necessary steps that are to
be taken in order to successfully run an organization, but it also helps them in the process of
achieving the short term as well as long term goals decided for the business. It has been
monitored that a business plan is highly important in order to start a new venture as it provides a
detailed idea about the new market, demand of the customers, legal and political aspects.
Moreover, a business plan provide the entrepreneurs the ideas about the financial expenses,
target market and the product specifications. A good business idea needs to be supported by the
planned execution and effective strategies. Hence, the present report will focus on the detailed
business plan and strategies that are necessary to establish a new business in Abu Dhabi.
Rationale for Business
The United Arab Emirates is a country that is rich with natural resources and the
economy of the country is highly dependent on the mining and processing of these natural
resources. The major resources that can be found in the country are natural gas and petroleum
products. The bulk availability of these two natural resources have made the country a nation that
has made significant economic development (Scarborough 2016). It has been monitored that for
the last few decades the mining and processing these natural resources have contributed not only
to the economy of UAE but also have taken important place in the global economy as well. In
addition to this the UAE is considered as one of the major producers and suppliers of aluminum
alloy and high purity aluminum to multiple countries. Moreover, the country, being a highly
developed economy, has high consuming capacity of luxury goods. Automobile industry is one

of the most prominent and grown up industry. As it can be noticed that due to the large
extraction, production and transportation of the mineral products, the country is monitoring high
amount of mineral waste being disposed by the industries (Burns and Dewhurst 2016). In
addition to this, the automobile industry also end to generate high amount of scraps. Hence, in
order to maintain environmental sustenance, the organizations need to employ effective waste
management. Hence establishing an organization that deals in processing and treatment of the
mineral waste will be effective in the present scenario. The report hence will focus on the
business plan for the organization that is to be established in Abu Dhabi.
Company Description
The mineral waste processing and management organization is targeted to be established in Abu
Dhabi. The name of the new company is GreenWise. The organization aims at processing and
recycling the automobile parts, scraps, mineral waste materials that are obtained from the oil
refineries and aluminum mines as well as from construction sites. As the company aims at
transporting waste materials from mines and refineries, it is understandable that the favorable
location will be in a coastal area. In this way, the transportation costs will be reduced and the
possibilities of transportation hazards will also will be reduced. The mission statement of the
company aims at protecting the environment while maintaining efficiency.
Product Plan
The organization aims at reducing the wastage obtained from the byproducts and the processed
minerals. Moreover, it aims at reducing the environmental pollution that is occurring due to the
high amount of production of cars and the inefficient disposal of the scrap materials (Wentzensen

and Wacholder 2013). In the present context it can be seen that the organizations that are dealing
in extraction and processing of the mineral products are also producing high amount of mineral
wastage. Hence, the organization aims at collecting the waste materials and process them. In
addition to this, the organization aims at providing the necessary infrastructural support to the
organizations that aim at establishing effective waste management framework in order to
maintain their sustainability. In this regard, it is to be mentioned that the organization aims at
recycling the waste materials and making them perfect for further use.
Industry, Target Customer, and Competitor Analysis
While performing the analysis of the targeted market, it has been noticed that the organization
will have potential customers from the both ends of the supply chain. The potential beneficiaries
of the business will be both the municipality as well as the refineries of petroleum, aluminum
and the automobile manufacturers (Authority 2016). The municipalities can be potential
customers as they will find solutions of efficient waste disposal. Along with them the refineries
will be benefitted as GreenWise will help them in the safe disposal of wash slimes, spent oil
shale, waste rock, iron scraps and mill tailing. In addition to this, it can be said that the company
will provide effective solution for the usage of water in waste disposal.
One of the most prominent competitor of the organization is Dulsco. The company, which started
to operate in the year 1935 is a highly reputed organization in Abu Dhabi. The organization
known for providing multiple solutions to the customers. The primary services of Dulsco is
providing solutions to the needs of manpower, environmental sustainability and management
needs (Stark 2015). One of the most prominent service provided by the organization is the
environmental solutions that they provide to various public as well as private entities. Dulsco is
regarded as one of most prominent names in providing multiple waste management and

recycling services. In this regard it can be said that the organization enjoys significant
recognition from the customers (Authority 2016). It has also been monitored that Dulsco has a
well-constructed marketing strategy that has been highly effective in crating public awareness.
However, it can be noticed that the organization has not made significant expansion in the
recycling of cars and car parts. Hence, GreenWise can gain a competitive advantage in this
regard.
Marketing Plan
In order to succeed in the present business, an effective marketing plan is regarded as highly
important. It has been monitored that in order to grab the attention of the target market, the
organization needs to take up multiple marketing approaches (Luckner et al. 2014). It is widely
known that the primary and traditional method of marketing is to use the print and broadcast
media. In addition to this, taking up the help of social media and other technologically driven
marketing mediums will be highly effective for the organization.
Social Media
At present social media is considered as one of the most prominent modes of marketing and
creating public awareness. As a new entrant in the market, GreenWise can also take up social
media as the primary modes for marketing.
Emails
Another effective way building effective marketing is email marketing. As the organization is
primarily aiming at dealing with the organizations that are petroleum and aluminum processing
and producing companies as well as the automobile manufacturers, it can aim at directly

approaching to them. In this regard, it can be said that opting for newsletters and transactional
emails will be highly effective.
Result Monitoring
Along with applying various methods of marketing, it is highly important to monitor the results
of the marketing campaigns. This will provide the organization a detailed idea about the
responses of the target market.
Operating and Development Plan
It has been noticed that in UAE the waste materials generated from the mineral products has
been measured around 42mn tons annually. Hence, it is understandable that a well-constructed
waste management is required. The organization aims at collecting the waste products from these
organization and transport it to their plant site (Berends et al. 2014). A team of workers who will
be appointed to look over the entire process. In addition to this, proper machineries are to be
employed in order to support the entire process of waste collection. Moreover, machineries are to
be brought in order to recycle the materials. As the company aims at helping other organizations
to maintain sustainability, it needs to build an effective framework that will be monitoring the
sustainability practices of these organizations.
Management Team
It can be said that effective organizational structure is highly important in order to maintain
efficient functioning. An effective organizational structure includes employees as well as
efficient management team. The top management team of GreenWise will include the board of
directors and the divisional managers (Gandy 2014). In the initial stages, one operational
manager, one factory manager and one sales manager will be appointed. Both the factory

manager as well as the operation manager will be given the responsibility to manage the
functioning of the collection of the waste materials and their recycling process. Whereas the
sales manager will be focused on building and implementing the marketing strategies.
Critical Risk Factors
It is widely acknowledged that every business plan includes certain risk factors. It is not possible
for the entrepreneurs to zero down to a business plan that is devoid of any market risks.
Similarly, for GreenWise few factors can be noticed that can pose as severe threat to the
organization (Ling et al. 2013). The potential risk factors can be segregated according to several
factors:
Competitive Risk
Productions of aluminum and petroleum products as well as automobiles are the major industries
of the UAE. Hence, it has been noticed that the waste management and processing is also an
established industry in the country (Yeheyis et al. 2013). Hence, it is understandable that
GreenWise is likely to face high competition.
Financial Risk
As the organization is in the initial stages, it can be said that the company is prone to financial
risks. In addition to this, wrong lending policies can affect the organization.
Market Risk
Market risk is another factor that is able to cause potential loss to the organization. Often it is
monitored that entrepreneurs are not able to understand the market demands (Salamzadeh and
Kesim 2015). Moreover, it has also been monitored that the growth of the targeted market is very
low.

Offerings
GreenWise is aiming at providing waste management and processing services to various sectors.
The prominent services that the organization aims to offer are:
 Waste Disposal Services
 Processing and treatment of the byproducts obtained by the refineries, construction sites
and the mines.
 Collecting scraps from car manufacturing factories.
 Recycling car parts and scraps.
Exit Strategy
The company is aiming at long term sustainability in the targeted market. By applying effective
business plans and strategies, the organizations aim at gaining long-term success. Moreover,
from the business plan, it has been identified that the country can be proved a highly profitable
market for the waste treatment and production business (Hawkey 2017). Moreover, in the present
context it can be said that the country is emerging is an influential and developed one due to the
remarkable growth in industrialization. In this context, it can be said that an effective business
plan and strategies will be helpful in securing the success of GreenWise. However, it has been
monitored that often business plans and speculations fail to bring out the expected outcomes for
a business. In this scenario, a proper exit plan is also required (Schmitt‐Grohé and Uribe 2014).
For GreenWise, it can be said that the exit strategy will be most effective, is the merger and
acquisition strategy. From the above analysis it is widely known that mineral waste treatment
and processing is a highly developed industry in Dubai as well as UAE. Hence, the policy of

merger and acquisition can create favorable situation for the organization. It has been noticed
that by applying this strategy, an organization is able to create a win-win situation for themselves
as well as for the company with which it is merging. For GreenWise merging with a similar
company will be helpful as they will be able to use the skills and resources of each other. As it
has been monitored that for the bigger and already established companies, merger and
acquisition is one of the easiest and efficient methods of expanding their business, GreenWise
can expect potential partner.
Financial Plan
In order to a start a new business, arranging for proper and sufficient funding is one of the most
important things. As GreenWise is a startup, hence it will require an efficient financial plan that
will focus on receiving loans that will be helpful in supporting the initial set up of the
organization as well as the process of purchasing production equipment (Berends et al. 2014).
Moreover, funding is required in order to support the marketing and advertisement campaign. In
this regard, deciding a budget for the financial expenses will be helpful.
Expenses Estimate
Application Cost 5,000 AED
Rent Payment 18,00000.00 AED
Transportation 4,3000.00 AED
Machineries 3,4000.00 AED
Insurance 12000.00 AED