A&C Black's International Business Expansion: Strategy and Barriers

This report provides a detailed analysis of international business with a focus on A&C Black's potential expansion into the United States market. It covers the rationale behind going international, highlighting opportunities for increased profitability, business development, and overall growth. The report recommends the US as the target market, citing factors such as a large readership, globalization of operations, target customer availability, transportation advantages, and favorable legal factors. It also addresses potential barriers to international expansion, including cultural gaps, language barriers, and government regulations, emphasizing the importance of cultural sensitivity and strategic adaptation. The analysis includes supply chain risk and physical distance considerations, underlining the need for effective management strategies. The report concludes by stressing the significance of a well-defined implementation approach for successful internationalization in the target market.

International Business

Executive summary
As per the project international business and its various dimensions has been covered in
precise form that makes expansion in relation to operations possible. The report deals with
different kinds of trade barriers arising within international marketplace. Also explanation
regarding methods of expansion is explained as per international market. The project contains an
overview of A&C Black to expand in international market.

Table of Contents
Executive summary..........................................................................................................................2
INTRODUCTION ..........................................................................................................................4
TASK 1............................................................................................................................................4
Brief overview of chosen company and rationale for going international..................................4
TASK 2............................................................................................................................................5
The recommended country for expanding business and the rationale behind the decision........5
TASK 3............................................................................................................................................8
Typical barriers that will be faced by the organisation to expand internationally......................8
TASK 4 ...........................................................................................................................................9
Evaluation of a relevant implementation approach for the internationalisation process for the
target market................................................................................................................................9
CONCLUSION .............................................................................................................................11
REFERENCES..............................................................................................................................13

INTRODUCTION
International business means those economic activities that is based upon improving
performance of business activities across the borders. As the present era of globalisation
international business makes is termed to be very important upon providing exchange of goods
and services within foreign countries. In recent times importance of international business has
increased as trade has been taking place at global. The organization taken is A & C Black that is
an British book publishing company. In this report local company of Britain is taken in relation
to international consideration. Further the country taken makes expansion of business possible
within United States for better opportunities. Also the project contains explanation in relation to
different barriers that is faced by an organization while making expansion possible.
TASK 1
Brief overview of chosen company and rationale for going international
Overview of chosen company
A&C Black is one of the famous organization which is established within British market
in the year 1807 and has been working since 214 years. Further the company has its headquarters
in London and was taken over in the year 2002 by Bloomsbury publishing(Killing, 2017). In
1807 the company has been founded by Adam Black in Edinburgh and was set up in Soho
district of London in 1889. As the company was started business firm published different travel
guide which is related to series and is known as Black Guides. In the marketplace of United
Kingdom the company attain popularity as per its unique writing. Also the company was
publisher of annual who's become famous piece of literature in United Kingdom. As per recent
times company earns good amount of profit within marketplace through business operations
available for an business entity.
Rationale for going international
Reading is one of the most important part that makes practised done all over the world. In
Unites States reading is the main hobby for many people. This is beneficial for an organization
over launching operations in United States in order to develop the company. The main aspects
helpful for an organization to go international has been explained as follows:
 Profitability- As per this profitability of A&C Black is affected upon developing
operations within international market. Company makes development of operations in

United Sates which makes books in US market . The selling of books in large number
increases profitability of company that increases short and long term revenue. It makes
both revenue and profit increased in more effective manner.
 Business opportunities- In this competitive scenario it is required by an business
organization in developing business opportunities. The organization in order to expand
operations develops such conditions making business achieve goals and objectives. A&C
Black makes company analyse opportunities within market place for making foreign
market developed.
 Development of business entity- This is important over business grow within
marketplace which makes development of opportunities in relation to business entity
making improvement possible through which an business activity and functions
performed in more effective manner. Also business is developed making essential
facilities developed within an organization(Kourula, Pisani and Kolk, 2017).
 Growth and expansion- A & C Black company should gain growth and expansion at the
marketplace by expanding its operations. It is also important for the company to choose
appropriate strategy for the business growth in order to survive at then marketplace. The
growth and expansion strategy is essential for the business to perform various tasks in
integrated manner. The development of business organisation is important at the
marketplace. The growth and expansion of a business is essential for the business entity
in order to develop and revenue growth for increasing the business opportunities in the
global market. In the era of stiff competition between different companies it is essential
for a business to develop various different operations related to human resource
management for expansion of employees.
TASK 2
The recommended country for expanding business and the rationale behind the decision
This is important for A&C Black which makes establishment done in relation to
international operations making marketplace of America making development of sales possible.
In this advice makes experts compulsory for an company making development to precise
approach making benefits in relation to making business expansion possible. The number of
Readers in United States of America is very high leading over enhancing operations in America

providing good returns of an organization. This is an important part of an organization makes
considering advice over management experts helping in operations of business conducted in
more effective manner. This is important for an organization makes performance developed with
appropriate strategies in foreign market. In this effective Starkey is developed as per the
development of an organization. Market of America consists different opportunities helping in
expansing business. Further discussion has been done as follows:
 Globalisation of operations- This is one of the most important factor of an business
organization making globalization possible over operations within domestic market.
Globalization is important for business as it makes expansion with opportunities
developed in effective manner. Globalisation leads towards increase in profitably for an
business organization helping in developing strategies in effective way. Also in this
successful business organization makes corporate with advantages upon globalisation
making global market developed in effective way.
 Target customers availability- In America such business firm cam easily select target
that is good for business development and makes revenue generation possible. As per this
target customers for business organization is important for developing engagement of
customers. In American market A&C Black company helps in identifying target
customers in easy way. This makes befits increase in goodwill of an organization within
international market(Le, Ling and Yau, 2018).
 Transportation advantage- As the A & C Black company helps in developing
operations within United States of America making transportation attain advantage. In
this exporting of products is done in faster manner from one country to another this
makes international trade network developed in effective way. This makes approach
precise within marketplace helping in making company save its cost of transportation.
Further transportation cost support business entity over saving product and services.
 Legal factors- These are the factors that is related upon making corporate world which
makes favour developed of A&C Black company through which performance is
enhanced. In this business organization enter American market upon making major
operations and functions of organization done in effective way. Also the local authorities
makes performance developed with effective rules and legislation used in order to makes
business free from legal issues. As most of the business organizations enter within

American market leading over developing major operations and functions within an
organization. As per this local authority enhancing legal performance by solving legal
issues in effective manner. This is important for a business making organization taken in
consideration with legal rules and regulations making business development possible.
This is required to be taken into consideration as lot of legal rules is checked in effective
way.
 Supply chain risk- \The supply chain is medium upon transferring goods and services
form one source top other. This makes performance improved over business operations
making then done in effective way. Also supply chain makes business organization
achieve its goals and objectives in efficient manner. This is important for an organization
as it helps in minimizing risk associated with supply chain and various operations. It
makes management associated upon responsibility of an organization provide assistance
over professionals logistics with management over responsibility of an organization
making goals and objectives covered in effective way. Supply chain management of
A&C Black requires to competent enough over tackling international market conditions
making focus over performing major functions and management(Mäkelä and Kinnunen,
2018).
 Physical distance- The physical distance has major role to play with trade barriers of an
organization which makes responsibility increased of top level management of an
organization. This makes approach at market place minimized over physical distance. In
this goods transfer is done in target country involving huge transportation cost increasing
price of products. In this target country involves in making price of product increased in
effective way. As per A&C Black minimizing all kinds of barriers that exists within
international market over physical distance. This is considered over dealing with trade
activities making management holds responsibility for managing same. It has been
making physical distance considered as major trade barriers removed by managing things
in proper manner. It makes physical distance with major trade problems solved in
effective way. All responsibility of management is handled in proper manner by keeping
in mind physical distance. Successful business organization makes international market
assistance of financial management making major strategy to develop business with
proper guidance.

 Government rules and policies- The government rules and policies are major trade
barriers that stops a business organisations. In every country the rules and regulations
related to government policies are different which creates a typical pressure on company.
The rules and regulations for foreign direct investment in United States of America are
simplified so it will be beneficial for A & C Black to expand operations in American
market. It is important for an organisation to develop precise strategy which is helpful in
development of whole organisation. The rules and regulations which are formulated by
government of America should critically develop a flexible business strategy for
upcoming companies.
TASK 3
Typical barriers that will be faced by the organisation to expand internationally
Nowadays every business organisation needs to expand their business operation in
different parts of world but there are many restrictions to perform this activities. It is prescribes
to analyse different factors which plays major role to expand business activities internationally.
Business organisation should apply different marketing plans and strategies to overcome these
restrictions. In present scenario the significance of restrictions are increasing (Hickmann, 2017) .
Management of A&C Black should analyses and make sure the availability of essential resources
while entering in international market. There are number of professional and well establishes
manager present in market having systematic knowledge about international market. Companies
collaborates with these managers to expand in international market. Brief discussion related
restrictions faced by A&C Black faces are given below.
 Cultural gap :- One of the most important barriers which business organisation faces at
at the time of entering in international market is cultural barriers. There are number of
countries in world having different cultures according to their belief. Sometimes these
differentiation of cultures makes negative effects on companies products and services
because company is operating in home country and follow local traditions in their
business operations which makes difficult for company to survive in international market.
But it does not mean that company does not expand in other markets. Before entering in
international market, it is requires to analyse international culture carefully and develops
product and services according to culture. A&C Black wanted to perform their business

operations in United States of America. To become successful in America's market
company has to understand mindset, preference, culture and traditions of people and also
engaged persons having knowledge of their customs and traditions(Matheson and
Sutcliffe, 2017).
 Language barriers :- There are huge number of languages which are spoken in different
regions and countries. Sometimes this differentiation in language becomes barrier for
business organisation to expand their business in international market. Communication is
the main problem arises due to this barrier. Communication is a basic requirement for
conducting business operations and without effective communication it is not possible to
perform business activities. It is major responsibility of the management of concerned
company to consider major language and accent policies to maintain functions and
operations in a precise manner (Jafari-Sadeghi, Kimiagari, and Biancone, 2019).
language barriers can arise different challenges for business organisational to operate in
international market. It makes difficult for people to understand companies policies and
strategies. A&C Black also faces many problems due to language barriers. Also this
makes ideas not to presented in right way.
TASK 4
Evaluation of a relevant implementation approach for the internationalisation process for the
target market
In this functioning of business organization within marketplace which is very important
for an organization helps identifying target customers and market(Matheson and Sutcliffe,
2018). The business organization develop precise business strategy helpful in making right
method within which customers are targetted. Further it has been helping business organization
expand with there operations helpsing in identifying customers and targeting them. This is
important for an organization like A&C Black making company develop approach with
necessary functions of an company, The targetted market makes entry methods which is
available for A&C Black that has been explained as follows:
 Exporting- The very first option that is available to A&C Black making exporting of
product from home country that is United Kingdom. Exporting considered as major
economic activity making transferring major products over targeting market. A&C Black

should choose exporting technique making beneficial in generating revenue over an
organization. Exporting is considered as an major function over way of doing business
within international market making growth of business possible.
 Licensing- Another option that is available for an organization like A&C Black company
is licensing that is used by business over developing its functions within marketplace. As
per this licensing is considered as an important factor making legal rights and ownership
makes business firm development in relation to specified operations. Further licensing is
mainly used by different organizations making an organization expand within
international market. A&C Black should use licensing upon different activities and
operations helping sales target achieve within time limit specified.
 Franchising- The franchising includes permission over setting business operations
within the country concerning of government. In this franchising is taking permission
from government. Also permission from government is taken for setting up commercial
functions. This is generally referred to process which is helpful in making over all growth
of business possible in different country. It is one of the best operations making business
expansion possible in right direction(Michailova and et. al., 2017).
 FDI- Foreign direct investment is another option available to A & C Black to enter new
country market. It is major responsibility of top level management to develop foreign
direct investment for expanding business in new country. The foreign direct investment is
a major type of investment which is chosen by famous companies in international market
in order to gain competitive advantage in international market. This is considered to be
one of the most effective medium making managing of work with more efficiency and
making competition done in right direction.
Analysis- This is important fro business entity upon identifying target within market new
country and to take assistance with strategic management for business growth. This is essential
for an company in order to take advice of top level management in order to make business
growth. It is essential for an organization over taking advice of top level management in order to
make growth done in specific manner. Further it is required by an company for making
development of business strategy done in effective manner making business goals and objectives

achieved with fluency. As per this main target is marketplace for A&C Black making
establishment within New York, United States. The company will majorly sold books within
market place. This is recommended for A&C Black company over choosing foreign direct
investment making expansion of operations within new country possible. This is ethical
responsibility of an business making precise strategy with all over business development possible
with product management. Under business expansion strategy is necessary for making business
growth and development concerned within an organization. This leads upon facing issues in
more effective manner which makes business done in right manner. Also this makes business
developed those strategies making business strategy improved with string framework prepared
over business activities.
CONCLUSION
From the above discussion it can be concluded that international business is one of the
most effective technique making expansion of global operations possible within market place. It
is important for an organization in making expansion done at global level making profit earn
from marketplace. As per this profit is generated in high manner which makes organizations
purpose to be fulfilled in effective manner. The report concludes that an organization makes
major trade barriers removed while going international within global market. Then deep analysis
is done over essential marketing condition making company expansion possible. Then brief
environmental analysis is done over gaining competitive edge in market. In the end important for
business firm identify and develop perfect strategy for engaging customers. It is also another
very important aspect making market achieve new conditions helping in gaining positive
environment created for doing business in right manner.