ZS Academic Learning Centre & Consultancy: Netherlands Market Research

This report assesses the market potential for ZS Academic Learning Centre & Consultancy to establish its services in the Netherlands. It investigates student perceptions of personalized learning and academic assistance, exploring their willingness to accept ZS as an educational helper. The research employs both qualitative and quantitative methods, including primary and secondary data collection, to address the central research question: "What is the market potential of The Netherlands for ZS Academic Learning Center and Consultancy to start its services by the end of 2020"? The study examines the current market trends and the competitive landscape through SWOT and DESTEP analyses, supported by theoretical frameworks such as human capital theory, the theory of personalized learning, and Porter's Five Forces. The findings, based on student feedback, reveal a demand for extra classroom services but also highlight concerns regarding the quality and cost of existing options. The report concludes with recommendations for ZS to differentiate its services, improve quality, and adopt effective marketing strategies to succeed in the competitive Dutch market. The study also identifies limitations, such as the availability of records and data for research.

Prospects for Demanf for Academic Assistance in the Netherlands
Student’s Name
Institution Affiliation
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Executive Summary
The purpose of this study is to assess the potential for ZS academic learning Centre and
consultancy to start its services in the Netherlands. The researcher will investigate student
perceptions of these services and establish whether they would be willing to accept ZS Academic
Learning Centre & Consultancy as an education helper. Also, this study will investigate the
current trends in the Dutch market relevant to expanding its business. The study research
questions will be, what is the market potential of The Netherlands for ZS Academic Learning
Center and Consultancy to start its services by the end of 2020”? The research will be divided
into five main parts which are, Introduction, Theoretical framework, Research methodology,
Findings, and Conclusion/ Recommendations. The introduction will focus on the study
background, the description of the company and analysis of the opportunities both current
undesired situations and future desired situations. The chapter will look at the theoretical
framework of the study. Under this the researcher will focus on the various theory supporting the
research question. These theories include Human capital theory, the theory of personalized
learning, high cost of education, working in school and the porter’s five forces framework which
is divided into five parts. The five parts of Porter’s five forces model are competitive rivalry,
bargaining power of suppliers, bargaining power of consumers, threat of substitutes, and the
threat of entry of new competitors. Under Chapter SWOT analysis will be examined. SWOT
analysis is an internal evaluation tool that helps organizations to evaluate their internal
competencies and weaknesses to develop strategies for operations, growth, and expansion.
DESTEP analysis will also be done. DESTEP Analysis is a marketing tool designed to identify
these macroenvironmental factors. DESTEP stands for the Demographic, Economic, Social,
Technological, Ecological, and Political aspects. All these factors shape opportunities, but also

pose threats to the company. Justifications of the selected theories will also be looked at
subsection questions will be formulated based on the theories of the study. Chapter three will be
the research Methodology. This chapter discusses the research design to be applied by the
researcher in examining each of the research questions. Two types of research methods have
been identified which will be used to conduct research; these are qualitative and quantitative.
There are two forms in which data is collected for conducting research, namely primary and
secondary data. Chapter four of the study will be Findings. This chapter will present the findings
of the research. The results of the sub-question will help to answer the main question. The final
chapter will be on conclusion and recommendation. From the study sub-questions, it can be
concluded that only a few students supported personalized learning through a private institution.
From the study less than average number of students are the ones who had received support for
their class to help them study. This indicates that the students were not satisfied with this kind of
learning. It can, therefore, be concluded that ZS Learning Centre and Consultancy stands a better
chance to offer their services to the rising number of students who need extra classroom services.
The study also concluded that ZS Academic Learning Center and Consultancy have a huge
chance to access the industry of learning and consultancy but need devise strategies that will
outdo those of the competitors and offer superior quality services.
Chapter 5: Conclusion and Recommendations
Conclusion
From the study conducted to investigate student perceptions on personalized learning through
private tuition from four selected universities, among the respondents that had ever used extra
support classes for their study, only 32% liked the experience. The rest either found the content

being taught as boring or the charges of the classes quite high. They also stated the unreliability
of these classes, and the presence of unqualified tutors, as some of the negative experiences. This
can be concluded that only a few students supported personalized learning through a private
institution due to the perceived poor quality services.
It can be concluded that the market demand for the services of extra class services is high and
since the number of students who had challenges while taking their course was high, and
therefore there were so much in need of extra classes to improve on their performance. The
finding indicates that only a few students get help from the learning center. From the study less
than average number of students are the ones who had received support for their class to help
them study. This indicates that the students were not satisfied with this kind of learning. It can,
therefore, be concluded that ZS Learning Centre and Consultancy stands a better chance to offer
their services to the rising number of students who need extra classroom services. From the many
reasons given, it can be concluded that these consultancy services were much ineffective thus did
not add value to the students. Their cost was much high, which also made many students have a
bad perception of their services.
According to the nature of competition for academic services and private tutoring in the
Netherlands, it can be concluded that there is high competition for companies offering these
services. The fact that services can be accessed online regardless of company location makes the
level of competition significantly high. Different players in the education industry have
developed supplementary tuition models that can be accessed by learners from different
locations. This competition has been so fierce because there are numerous alternatives for private
tuitions, the services are being offered online, and this increases the amount of competition due
to the high connectivity and also new rivals are free to enter into the market using such

platforms. The services for private tuitions have been considered too low despite private tuition
companies being many, but the demand for these services is very high.
In the study about the macro environment characteristics in the Netherlands, it can be concluded
that there are many factors that are outside control of the business. In the democratic part of it,
most students are quite interested in passing their education and graduating. It can be concluded
that there is a need for more personalized learning and a chance to learn better and have a better
grasp of theories learned in class as indicated by majority of students who are willing to pay
more for tuition as long as it is fulfilling their academic needs. ZS Academic Learning Centre
and Consultancy have a great opportunity to absorb the rising number of students who need more
personalized learning as a source of additional help in school. It can be concluded that ZS
Academic Learning Center and Consultancy have a huge chance to access the industry of
learning and consultancy but need devise strategies that will outdo those of the competitors and
offer superior quality services.
Recommendations
Based on the study findings, various recommendations are made and will be useful in assisting
learning institutions in helping them incorporate better systems and methods of study, which will
be fully effective in enhancing learning as well as improving the performance of students.
Learning institutions should adopt new methods of supporting their student learning. Private
tuitions through personalized learning were thought to be ineffective by the students.
Combination of face to face and online interactive learning would better deliver in-depth
knowledge to students to one on one interaction. Qualified tutors should be sourced to ensure
that these private tuitions are effective and beneficial to students. Students attend private tuition

to supplement what is learned in classes, and the tuitions are also supportive in improving the
performance of students. When the tutors are unqualified, they might mislead the students and
consequently lead the students to record bad grades. This will consequently hurt the institution’s
reputation. Sourcing tutors who are qualified as well as making these classes reliable will lead to
greater efficiency and a preference by a large number of students.
The tuition fee should be reduced to a reasonable price since the fees charged for tuition were
said to be high. The tuition fee is a significant consideration for students when they are selecting
the institution they should join for extra classes. It is recommended that the institution should not
charge huge amounts to cater to tuition. Students will always prefer going for those institutions
offering quality services at subsidized prices. To achieve competitive advantage against other
institutions offering extra classes, ZS academic learning centers should aim at ensuring they offer
differentiated services form their competitor organizations at competitive prices. ZS Learning
center should conduct an external analysis of the current market rates for tuition prices charged
by other institutions to ensure they set up prices that are neither too high nor too low to make
their services appear as poor or of low quality. The prices charged for tuition fees should not
exceed the amount charged for normal classes.
ZS Learning Center and Consultancy should strive to improve their services by offering support
facilities to students as well as ensuring friendly interactions with students. Also, there is a need
to ensure consistent interaction with students to ensure that their needs and expectations are met
and that quality gaps are discovered and necessary actions are taken. Other than using the focus
groups, it is crucial to come up with the questions to be administered periodically. The
questionnaires should be designed to include varying measurements of quality relating to the
services offered by the institution. The surveys conducted periodically will be used to help top

management in seeing the clear picture of the organization's quality in regards to the expected
services by the students applying and already enrolled for the private tuitions. Any gaps
identified in consideration to the performance targets, standards as well as student’s expectations
should be reduced.
There is the need for the ZS Learning center to make continuous drilling to determine what
students term as valuable, that is, what the students get and what it cost, and then make a
connection to the processes of the business. Improving services and providing them in a
differentiated and unique way than their
From the finding of the student perceptions on personalized learning through private tuition, it
can be recommended that ZS Academic Learning Center and Consultancy look for more
qualified tutors as many students complained about the qualifications of the tutors being one of
the reasons why they don't prefer these private tuitions. The company should also ensure it
provides good support to the students. Due to the high demand for personalized learning through
private tuition ZS Academic Learning Center and Consultancy should look for more markets and
have good online services. They should ensure that they increase the quality of the services so
that all the students can be able to gain the value for money. It can be recommended that this
company to search for a new way of building their reputation by ensuring that their staff can
render the required services and for them to change their name to gain a new picture with good
services.
From the study conducted on the weakness that the private tuition companies have in regards to
the services they offer, it can be recommended that for the services to be effective, more
resources such as qualified tutors and more study books will help the students should be added.
More training to be provided for the existing tutors to make them more competent and qualified

for offering personalized learning services. The scope for the subject taught should be increased
to cater for the huge syllabus. The firm should employ more individuals and conduct more
marketing of their services through social media platforms and look for international markets to
cater to international students.
Limitations of the study
The availability of records needed for the research was a limiting factor as students feared to give
their private information related to their perception of the services rendered by ZS Academic
Learning Center and Consultancy. As a result, a non-disclosure agreement form was signed to
ensure everything, and every detail remains confidential, and no student will be reprimanded.
The use of questionnaires was a problem for individuals with special needs, especially the
visually impaired students who were the study participants. This was improved by the use of
brails and other devices for people with special needs. This study was subject to personal biases
of the respondents while answering the questionnaire.
Time was a very limiting factor that affected the results of the study. The researcher had little
time to gather the information. As a result of the limited time, the issues were not well clarified,
and the data collected was not enough to make a proper decision. During this time, the researcher
was faced with another problem of inadequate finance. The reproduction of research materials
such as the questionnaire, the traveling expenses, and catering services within the research period
consumed a lot of money. Other limitations arise from the uncooperative attitude of respondents
and fear of being reprimanded by the ZS Academic Learning Center and Consultancy. This
affected the validity of their responses. For these reasons, the researcher has to assure the
respondent's confidentiality of any information they give. As such, incoming students and
individuals who may wish to conduct further research should take this into cognizance.

The population for the students was not very large. The selected sample size was not large
enough for making a proper generalization about other Academic Learning Center and
Consultancy. The finding was only applicable to the organization. For the fact that this study is
restricted to ZS Academic Learning Center and Consultancy, it is not sure if the same results
would be gained if the survey is done on a different area for the fact that the research tools used,
as well as the survey design, and research design respectively. It is not certain if other kinds of
instruments, as well as design, could yield the same results.
Possibility of Future Research
The study has greatly emphasized and focused on ZS Learning Center and Consultancy firm, and
the students enrolled for personalized learning for private tuitions. The findings are therefore
limited to the institutions in regards to the generalization of the overall results, and hence the
findings do not reflect the entire private tuition industry in the Netherlands. The findings cannot
be a true representation of the entire industry. There are numerous multifaceted issues
surrounding the private tuition companies regarding the services offered, considering the rising
demands of students who are more willing to offer many amounts for the tuition. There is need to
research the marketing strategies to use, such as pricing strategies for tuition services to provide
organizations with relevant information to help them in coming up with better prices for their
services as this will earn organizations a competitive advantage. Benchmarking with other
private tuition institutions outside Netherland will also help the institutions in advancing the
current study and increase information and understanding on improving service delivery.
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Cost Benefit Analysis
Proposal Materials Data Collection and
Analysis
Total Costs $11,000 $16,000 $21,000
Total Benefits $13,000 $18,000 $26,000
Cost Benfit Ratio 1.18 1.13 1.24