This assignment focuses on academic and research skills, encompassing self-assessment, goal setting, and research methodologies. The student begins by identifying their strengths and weaknesses, followed by setting specific, measurable, achievable, realistic, and time-bound (SMART) targets for self-improvement. The assignment then delves into note-taking strategies, including active listening, information gathering from various sources, and different reading strategies. A significant portion of the assignment is dedicated to creating a detailed research plan, outlining objectives, survey methods, segmentation strategies, and data collection procedures using both primary and secondary sources, such as questionnaires and interviews. The student analyzes findings from a personal development plan and proposes an action plan for further improvement, emphasizing the importance of customer feedback and strategic adjustments to enhance services and achieve market objectives. This assignment provides a thorough exploration of academic and research skills, essential for professional and personal development.