Academic & Research Skills: SWOT, Goals, and Digital Marketing Plan

This report focuses on academic and research skills, beginning with a SWOT analysis to identify personal strengths, weaknesses, opportunities, and threats, followed by the creation of short-term and long-term SMART goals. It includes notes on marketing and communication mixes, paraphrased and summarized from articles. A research proposal is outlined, covering the research topic, aim, objectives, background, scope, and methodology, with a literature review on digital marketing's impact on firm performance. The report also presents findings on a personal development plan and an action plan for improvement. The document concludes with references and highlights the importance of enhancing academic English language skills, time management, and overall professional development. Desklib provides similar solved assignments and resources for students.

Academic and
Research Skills

Table of Contents

TASK 1............................................................................................................................................1
SWOT analysis...........................................................................................................................1
Short term goals..........................................................................................................................2
Long term goals..........................................................................................................................2
SMART goals.............................................................................................................................3
TASK 2: Notes.................................................................................................................................4
Article 1: Marketing Mix............................................................................................................4
Paraphrased information....................................................................................................4
Summarised information...................................................................................................5
Article 2: Communication Mix...................................................................................................6
Paraphrased information....................................................................................................6
Summarised information...................................................................................................6
TASK 3............................................................................................................................................7
Introduction.................................................................................................................................7
Research topic....................................................................................................................7
Research aim......................................................................................................................7
Research objectives...........................................................................................................7
Research background.........................................................................................................7
Research scope...................................................................................................................8
Research methodology................................................................................................................8
Data collection methods..............................................................................................................8
Literature review.........................................................................................................................8
Conception of digital marketing and its effect on firm’s performance.............................8
Tools of digital marketing and its effectiveness on company’s productivity....................9
Issues related to the digital marketing and its impact on organizational functioning.......9
Importance of digital marketing and its benefits to the organization................................9
Analysis and findings................................................................................................................10
Recommendations.....................................................................................................................10
TASK 4..........................................................................................................................................10
Findings on personal development plan....................................................................................10
Action plan................................................................................................................................11

REFERENCES..............................................................................................................................15

TASK 1
SWOT analysis
Strengths Weaknesses Opportunities Threats
My strengths include
as per my personal
skills are active
learning skills,
communication skills,
computer skills,
customer service
skills and
interpersonal skills.
As per my academic
skills, academic
integrity and
plagiarism, academic
writing, critical
thinking,
employability skills,
maths and note
making. As per my
academic English
language skills,
effective and critical
reading, habit of
developing notes in
lectures, participating
in academic seminars
and delivering
presentations.
My weaknesses
include as per the
personal skills are
lacking in leadership
skills and
management skills
along with the
problem solving skills
and time management
skills which is
followed by the
transferable skills as
well. As per the
academic skills,
lacking in online
learning and reading
along with the
referencing and
revision and exams
and also searching for
information. As per
the academic English
language skills,
lacking in researching
and planning along
with the writing
academic essays and
My opportunities
include as per the
personal and
academic along with
the academic English
language skills are
such that in the which
I am lacking has a
great opportunity to
develop and the skills
in which I have
strengths has a good
opportunity to
improve for personal
and professional
development.
Enhancement of all
these skills is
important as it
contains the career
opportunities in
professionalism and
for the development
of personality as well.
My threats include as
per the personal and
academic along with
the academic English
language skills are
such that I have low
catching and learning
power so the
improvement in my
strengths and
development of my
weaknesses skills
needs high time so
therefore, the whole
plan will take a lot of
time in enhancement
of my skills.
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developing the
accuracy which is
followed by the
expressing myself
with clarity and
confidence.
Short term goals
 Short term goals can be defined as the goals which can be attained in a short duration of
time such as from one month to six months of time duration.
 Some of the short term goals I am interested in to achieve are such that I have to build my
daily morning routine so that I can be fit with my health and wealth as well.
 I want to keep my daily journal in order to record the progressions and improvements
areas. I need to extend my productivity level which means to increase my capacity to
perform hard work.
 I want to follow the daily family ritual so that I can be well known with my family
background and culture.
 I need to explore something new every day so that I can have a lots of learning in my
daily routine like earning some certification courses and reading news on a daily basis
along with the learning about new articles for more knowledge and many more as per my
interest.
 The most important to attend the personality development seminar so that my short term
goals can be accomplished on time without any hindrances because it can improve my
communication skills and management skills along with the transferable skills and many
more.
 Basically short term goals are easy and comfortable to achieve and also gives the
direction to attain the long term goals in an effective and efficient manner.
Long term goals
 Long term goals can be defined as the goals which can be attained in a long duration of
time such as from one year to six years or more of time duration.
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 Some of the long term goals I am interested in to achieve are such that I want to acquire a
certain degree in my field of interest so that I can gain skills in that particular domain and
practice in the real work organization for my career development.
 I also want to become a leader in my field so that I can follow the mentorship with the
people who will be under me and teach them the perfect skills of doing the particular job.
 I want to make investments in real estate or stock market so that future savings can be
available with me for my future planning in life.
 I want buy my own house with my earnings and make my parents happy and given them
the standard lifestyle.
 Moreover, I never want to stop my learning on different field as I want to increase and
improve my knowledge every day so that I don’t lack any wisdom in me.
 Basically long term goals are difficult and problematic to achieve but it gives meaning to
life till the whole journey of career and personal development and also gives the way to
attain the various other goals in life in an effective and efficient manner for self-
happiness.
SMART goals
SMART goals can be defined as the provision of ways in which the objectives are set in
order to attain the same such as it can be related to the project management and employee
performance along with the personal development plan and many more. It stands for specific,
measurable, attainable, realistic and time bound (Alresheed, Machalicek, Sanford and Bano,
2018).
Specific Measurable Attainable Realistic Time bound
Specific goals
are important
because the
targets must be
particular instead
of any rough idea
or confusion but
confidently set
objective.
Measurable goals
are essential
because until and
unless the
progression is
not measured
then it can be
difficult to find
out the
Attainable goals
are necessary
because if
objectives set is
something
impossible to
archive then
there will be no
sense of
Realistic goals
are significant
because the
objectives which
are set on a
hypothetical
basis creates the
problem to
accomplish and
Time bound
goals are crucial
because there
must be some
limited time of
each and every
objective set so
that it can be
achieved as per
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improvement
areas that is why
the objectives set
must be
measurable.
following the
path for
achievement and
that is why
objectives set
must be
attainable.
that is why the
goals must be
realistic.
the deadline and
if any limitations
are not available
then it will be
impossible for
the goals to
achieve on any of
the time duration
in life.
TASK 2: Notes
Article 1: Marketing Mix
Paraphrased information
A marketing mix can be defined as the different set of activities and strategies which the
organisation uses in order to advertise and market their products and services offered to the
customers. It is almost used by every organisation so that they can fight the competition in the
industry and can gain the competitive advantage in the marketplace (Guillén-Gámez, Ruiz-
Palmero, Sánchez-Rivas and Colomo-Magaña, 2020). Initially there were only four P's of
marketing mix such that product and price along with the place and promotion. But now it is
extended to 7 P's of marketing mix such that product and price along with the place and
promotion which is followed by the physical evidence and process and also the people. Product
can be defined as the goods or services or any item which is offered by the organisation in order
to gain profit by selling that in return of money. price can be defined as the value of the products
and services offered by the organisation so that they can earn the revenue. Place can be defined
as the location where the goods and services of the organisation are located so that customers can
visit the place to purchase the products (Ain, Sabir and Willison, 2019). Promotion can be
defined as the creation of awareness of the products and services of the company among the
customers so that they can get the knowledge about new featuring of the product and can visit
the company for the purchase. people can be defined as the employees who are working in the
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organisation which means the staff who are responsible to attend the customers along with the
various other departments in the business to manage the finance and other departments as well.
Process can be defined as the whole process of the customer experience from visiting the store to
the after sales services so that the company can enhance the customer experience and can gain
the loyalty from the (Dikilitaş and Bostancıoğlu, 2019). Physical evidence can be defined as the
place where the products and services are located must have the friendly environment and
attractive physical Outlook so that the customers can have the positive mind set while purchasing
the products of the organisation. All these are the components of marketing mix which
influences one another because they all combined make up the business plan for the organisation
and manage them right while giving the great success to the company. But if the combination of
all these components are managed in a wrong way then it can result in the slowing down of the
business and also it can take years to recover. Marketing mix of any organisation requires a lot of
efforts to understand and conduct the market research along with the consultation with the
number of people along with the stakeholders of the organisation so that the trade and
manufacturing along with the several other activities can be done in an effective and efficient
manner (Lander, Seeho and Foster, 2019).
Summarised information
 A marketing mix is different set of activities and strategies which the organisation uses in
order to advertise and market their products and services offered to the customers.
 There are 7 P's of marketing mix such that product and price along with the place and
promotion which is followed by the physical evidence and process and also the people.
 Product is goods or services or any item which is offered by the organisation in return of
money.
 Price is value of the products and services offered by the organisation.
 Place is location where the goods and services of the organisation are located.
 Promotion is creation of awareness of the products and services of the company among
the customers.
 People are employees who are working in the organisation to attend the customers along
with the various other domains to manage the finance and other departments as well.
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 Process is whole process of the customer experience from visiting the store to the after
sales services.
 Physical evidence is place where the products and services are located must have the
friendly environment and attractive physical Outlook.
 All these are the components of marketing mix which influences one another because
they all combined to make up the business plan for the organisation and manage them
right while giving the great success to the company.
 Marketing mix needs market research along with the consultation with the number of
people and stakeholders of the organisation.
Article 2: Communication Mix
Paraphrased information
Communication mix can be defined as the different types of tools used to interact with
the customers and it is also known as the promotional mix used by the organisation. This is done
to get the target audiences and promote accordingly by using all such techniques of
communication mix (Rodríguez, Pérez, Núñez and Carrió, 2019). Marketing communication
tools involve advertising in order to communicate with the customers in the form of television
and radio along with the press. Direct marketing and digital marketing which includes email and
social media along with gamification and many more. By creating the public relations for better
understanding of the market and communications to the customers. Personal selling and direct
selling is also the tool of communication by directly interacting with the customers in order to
sell the products and services offered by the company. Moreover, sponsorship and product
packaging along with the new variables and innovations are also a part of the communication
mix. The basic difference between marketing mix and communication mix is that
communication mix is a part of marketing mix under the promotion component (Wray and
Montgomery, 2019).
Summarised information
 Communication mix is different types of tools used to interact with the customers and it
is also known as the promotional mix used by the organisation.
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 Marketing communication tools involve advertising in order to communicate with the
customers in the form of television and radio along with the press.
 Direct marketing and digital marketing which includes email and social media along with
gamification and many more.
 By creating the public relations for better understanding of the market and
communications to the customers.
 Personal selling and direct selling is also the tool of communication by directly
interacting with the customers in order to sell the products and services offered by the
company.
TASK 3
Introduction
Research topic
Digital Marketing with its organizational performance
Research aim
To investigate the concept of digital marketing and its impact on the organizational performance.
Research objectives
 To study the conception of digital marketing and its effect on firm’s performance
 To assess the various tools of digital marketing and its effectiveness on company’s
productivity
 To examine the issues related to the digital marketing and its impact on organizational
functioning
 To determine the importance of digital marketing and its benefits to the organization
Research background
Research background is all about the investigation of the concept of digital marketing and
its impact on the organizational performance so that the better study can be conducted to
understand the digital marketing conception and its effect on firm's performance. Moreover,
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