BSc (Hons) Event & Entertainment Management: ACSK4001 Portfolio

This academic skills portfolio, completed for the ACSK4001 module in the Autumn semester of a BSc (Hons) Event and Entertainment Management program, demonstrates a range of essential skills. The portfolio includes a self-evaluation checklist, a personal SWOT analysis, and plans for structuring academic writing. It also covers quantitative data analysis, source evaluation, synthesis, and in-text citations. Furthermore, the portfolio includes reflections on presentations, editing and proofreading, and a personal development plan. The written tasks focus on academic writing related to the UK's exit from the European Union, along with reflective writing components. The assignment emphasizes critical thinking, self-reflection, and the effective use of technology to facilitate learning and analysis within the context of event management and the broader business environment.

Autumn 17
Academic Skills Portfolio (ACSK4001)
Name: Student Number:
Lecturer name:
Tutor name:
Degree studied: BSc (Hons) Event and Entertainment Management
This is your Academic Skills ONLINE Portfolio. Please save a copy on your computer and back it up regularly
(e.g. by saving it on your computer / in the cloud (e.g. Google Drive) / emailing it to yourself. You will receive a
printed copy which you should bring to all lectures and tutorials. However, at the end of the course, you need
to submit this electronic copy. Please refer to suggested word counts for each task included within this
portfolio.
The deadline for uploading the online portfolio is: Thursday 21st December
by 2pm
Assessed Learning Outcomes:
 Show evidence of understanding core components of academic literacy/skills.
 Apply critical thought to a range of tasks, and do so with a minimum of external guidance in
particular situations.
 To reflect, analyse and discuss strengths, weaknesses, and opportunities personally and
academically.
 Use appropriate technologies to facilitate the completion of self-analysis/reflection.

Week Table of Contents Page Learning
Outcome
Section 1: Portfolio Evidence
(These tasks will be drafted in class and are designed to inform the written tasks in section 1; Suggested
word counts are included in brackets where appropriate.)
1 Self-evaluation checklist 3 LO 3 & 4
1 Personal SWOT analysis (suggested word count: 200 words) 4 LO 3 & 4
2 Structuring your writing (including examples and evidence) 6 LO 1 & 2
3 Quantitative data analysis (suggested word count: 300 words) 7-8 LO 1 & 2
4 Evaluating sources and referencing (suggested word count 150 words) 9 LO 1 & 2
5 Synthesising and in-text citations (suggested word count: 250 words) 10 LO 1 & 2
7 Presenting your assignment (include screen shot) 11 LO 1
8 Editing and proof reading your portfolio: using the marking criteria to
get a first!
12-13 LO 1 & 3
9 Post-presentation reflection 14 LO 3 & 4
10 End of course self-evaluation checklist 15 LO 3 & 4
10 Personal development plan (PDP) (suggested word count: ) 16 LO 3 & 4
Section 2: Written Tasks
(These written tasks should be developed throughout the semester but completed in weeks 9-11)
1-10 Academic writing [degree-specific focus related to The UK’s exit from
The European Union] (900 words)
17-18 LO1
9 & 10 Reflective writing: summary (300 words) 19 LO 3& 4
Writing word count: Academic writing (900 words), Reflective writing (300 words) and a minimum of 600
words in total on the other tasks
(+/- 10%)
SECTION 1: PORTFOLIO EVIDENCE
Week 1: self-evaluation checklist
Below is a list of the skills you will need during your university and professional career. Tick ( ) the✓
appropriate box for each skill, according to how well you think you can do this.
Skills Do not
know
Find this
difficult/
Can
partially do
Can do this
well
version 1.0 2

about this can’t do
this
this
Looking for information
Identify which books/journals/websites to use ☐ ☐ ☐ 
Select relevant parts of a text ☐ ☐ ☐ 
Evaluate sources ☐ ☐  ☐
Using sources
Acknowledge sources of information ☐ ☐ ☐ 
Synthesize information from more than one source ☐ ☐ ☐ 
Write a reference list correctly ☐ ☐ ☐ 
Avoid plagiarism ☐ ☐ ☐ 
Planning/ writing
Brainstorm ideas ☐ ☐  ☐
Plan written work ☐ ☐  ☐
Link ideas effectively ☐ ☐  ☐
Paraphrase & summarise ideas ☐ ☐ ☐ 
Write an introduction ☐ ☐ ☐ 
Write a conclusion ☐ ☐ ☐ 
Critically edit written work ☐ ☐ ☐ 
Independent study
Work independently (without lecturers) ☐ ☐  ☐
Work as part of a (study) group ☐ ☐ ☐ 
Oral presentation
Give a presentation on my work ☐ ☐  ☐
Brainstorm ideas with peers ☐ ☐  ☐
version 1.0 3

Discuss written work in a tutorial ☐ ☐  ☐
Deal effectively with questions ☐ ☐ ☐ 
IT
Access the internet ☐ ☐ ☐ 
Use search engines ☐ ☐ ☐ 
Create word documents ☐ ☐ ☐ 
Use PowerPoint ☐ ☐  ☐
version 1.0 4

SECTION 1: PORTFOLIO EVIDENCE
Week 1: Personal SWOT analysis
Watch this video: https://www.youtube.com/watch?v=PBOtnyt7BP4
In-class activity: In pairs conduct interviews to create a personal SWOT analysis.
Internal
STRENGTHS
[Things within my control]
WEAKNESSES
[Personal barriers; things stopping me, but still within my control]
1. creativity 1. Eliminating any form of distractions and to focus more on
related event management subjects
2. Determination and persistence in my studies 2. lack of confidence
3. Learning ability and flexibility coming to class regularly
for lectures.
3. Public speaking, good presentations both in class or outside
class
4 Top 5 Strengths/talents (Gallup test): quick learning ability,
patience, persistence, understanding
4. lack of experience
External
OPPORTUNITIES
[People, resources, opportunities]
THREATS
[Things outside of my control]
1. communication with different people in the industry can
leads to a strong network
1. Intimidation by strong personalities in the Event Planning
industry
2. Growth in professional front and the event management
field is growing
2. lack of confidence, the business sometimes is designed for
people who have years of experience in the business
3. Increased public speaking skills which is prerequisite in
event management industry
3. Engaging in wrong company or cost of starting a business in
Event Planning can be expensive
4. There is opportunity to create a niche in the event
management market as a large number of people are using
event management services for successfully running their
programs
4. Communicating with people who undermines me or do not
consider my value in the industry
version 1.0 5

Discuss: how are you going to overcome your weaknesses and minimise the threats?
(approx 100 words)
Event planning is a thriving industry in the UK. A large number of young professionals are entering this
industry due to its immense scope. However, there are certain weaknesses which may impact on my
performance as an event manager. I lack experience and have little knowledge of the industry. In order to
overcome this weakness I will participate in different industrial events and industrial training. Currently, there
is lot of competition in the event management industry. Therefore, it is important to stand out from the crowd
to gain a good job after the course. I will overcome my lack of communication skills by participating in various
public speaking activities. I will try to enrol in courses which can improve my communication and management
skills.
SECTION 1: PORTFOLIO EVIDENCE
version 1.0 6

Week 2: Structuring your writing
During your lecture and tutorial you will learn how to group ideas and develop paragraphs to give
structure to your academic writing. You can use the outline below as a model, although others will be
discussed in your lectures and tutorials.
Title:
1.0 An introduction (150 words) [use evidence/ research throughout]
 What is your question about? (give the background to your topic)
 Include some detail on the topic (narrow your focus; what exactly are you focusing on?) Who are the
key ideas/ people involved/ organisations etc.?)
 What will your report show? Be specific [you should write this section last]
2.0 Discussion point 1: ……………………………… (300 words) [Use evidence/ research throughout]:
 Identify one point from your area of focus and say why it is a key issue.
 Describe how leaving the EU will impact on this
 What are the opportunities it could create?
 What are the possible problems?
 What can you conclude from this? What are the implications?
3.0 Discussion point 2: ……………………………… (300 words) [Use evidence/ research throughout]:
 Identify another point from your area of focus and say why it is a key issue.
 Describe how leaving the EU will impact on this
 What are the opportunities it could create?
 What are the possible problems?
 What can you conclude from this? What are the implications?
4.0 Conclusion (150 words) [refer back to key evidence/ research]
 Give a summary of your key points from 2 & 3
 Include a summary of your key conclusions from both 2 & 3
 What would you recommend needs to happen now?
version 1.0 7

SECTION 1: PORTFOLIO EVIDENCE
Week 2: Structuring your writing
Write a detailed plan here for your report or essay – showing what information you are planning to put in each
section. Remember as you do more research this plan might change so keep it up to date to help you to write a
well-structured report or essay. You can find the subject specific topics in the assessment section of the GSM
Learn academic skills page.
Introduction
Being part of the European Union, UK has enjoyed various free trade agreements and work permit. However,
the changes in the law will bring various transformational changes in the business and the trade of the
country. The report will investigate the impacts of EU on the event planning industry.
Discussion point 1: The Impact of Referendum on Recruitment on Events Management
With the EU referendum, several changes will occur in the trade and commerce among the companies in the
UK. Before the referendum, the companies can recruit any candidate from any country in the European Union.
However, with this referendum, the business organizations of the UK will only have to limit their search in the
UK. Different companies and the business organizations in the UK use the local event planning companies in
the UK for the organization of the events and functions.
When the companies were in the European Union, there was a higher source of talent pool and the companies
can select more talented guys at a low cost. When there is availability of high number of candidates for the
same skills, the relative remuneration of the candidates will decrease. It will be beneficial for the companies.
The Applicability of Migration Laws on the non-EU workers
There will also be different laws related to migration of the workers from one country to another
country. The referendum will bring changes for the EU nationals working in the UK. There are several migrants
from the EU who are currently working for the UK companies at different roles. The referendum will lead to
the exile of these workers from the UK. These workers will fall under the UK immigration rules and they may
be exiled from the country. The current system is inclined towards skilled workers who possess a certain level
of English. For the UK companies, the selection of the non-UK resident workers will be a very selective process.
There will be significant consideration regarding the technicality, seniority, rate of pay and their residence
before the allocation of the job role.
Conclusion
Conclusively, it can be stated that the UK referendum for exit from the EU will have significant impact
on the event management and the planning industry. The companies will have to face several positive and
negative consequences due to this referendum. There will be scarcity of the highly-skilled and low-skilled
professionals in the company. There will be certain changes in the employment laws and the remuneration
structure. The organization will also face issues related to the employment scarcity. There will also be certain
changes in the employment laws. The country can repeal the employment laws or continue them which can
impact on the human resource practices of the companies in the HR industries.
On the other hand, there will be issues related to work permit for the non-residents of the EU. They
have to take special permit wherein they must possess some skill and significant amount of knowledge of the
English language.
version 1.0 8

SECTION 1: PORTFOLIO EVIDENCE
Week 3: Presenting and analysing data
Presenting data
Cut and paste the graph you discussed in the tutorial here. You can find it on the Week 3 Academic
Skills page on GSM Learn. Remember to write a full Harvard or OSCOLA reference for it.
version 1.0 9

https://www.dropbox.com/s/1ndqkbkqkzhqny9/G20%20survey_presspack_FINAL_embargoed%20until
%2000.01,%2015%20December%202016.pdf?dl=0 (Accessed: 22 February 2017)
version 1.0 10

PORTFOLIO EVIDENCE
Week 3: Written analysis of Data
Analysing data
Based on the graph looked at in the tutorial, first discuss, and then plan how to write an analytical
paragraph about your graph. You might want to include the following information:
1. A description your data (What is it? Where does it come from? What area is it focussing on?):
2. A summary on what the data shows in general
3. One or two areas of the data looked at in detail and an explanation of why you think they are
significant
4. The important trends and differences/comparisons in the areas you have chosen
5. Possible explanations for what the data is showing (remember to reference wider research to
back your ideas up)
6. A recommendation for further action that could arise from this data.
Individually write your data analysis as a paragraph (approx. 300 words). Remember to refer to the
graph/chart using correct OSCOLA or Harvard style in-text citation.
The above is the graphical representation of the data regarding the attractiveness of the decision of
the exit of Britain from the EU. A survey is conducted with different research participants to examine
the attractiveness of the decision. The graph also shed light on the perception of the people
regarding the impact of the decision on people from different countries. The survey participants give
their opinion regarding the impact of the EU exit decision on the attractiveness of the country. The
data shows that the decision of the exit will positively impact on the image and the attractiveness of
the country. According to the people’s perception, the overall impact will be positive except it will
negatively impact on the people’s perception in the UK. According to the data, about 24% of research
participants believe that the decision will tarnish the image of the country in EU countries. Other than
that, about 12% people believe that there will be very strong negative impact of the decision on the
image of the UK. It can be critiqued that the survey has rightly pointed out that the perception of the
people will be negative, once Britain will exit from EU. The people of EU will believe that Britain has
broken the alliance for its selfish reasons.
Other than that, globally also the people will consider that the decision of the exit from EU will
negatively impact on the image and perception of the country. UK should take some actions to uplift
its image and in the global upfront.
version 1.0 11

PORTFOLIO EVIDENCE
Week 4: Evaluating sources & critically engaging with texts
In your study groups, evaluate 3 different text from your reading list, or ones you have found. During class your
lecturer will give you questions to guide you through this process. You can find these texts on the Week 4
Academic Skills GSM Learn page.
Resource type:
(book, journal,
video)
& citation/reference
Text A Text B Text C
Authority
Brexit reaction: Event
planners outline pros and
cons of leave vote (updated)
Will Brexit affect the B2B
events industry?
The consequences of
Brexit for UK trade and
living standards
Currency
28/062016 3/05/2017 11/10/2016
Content It has focussed on event
planners viewpoint on the
negatives and positives of the
referendum on the event
planning industry.
It contains the opinion
regarding the impact of
Brexit on B2B event
industry
It has covered the
general topic regarding
the consequences of
Brexit on UK trade and
living standards
Accuracy It contains the interview with
the industry experts
It is a blog and contains
the viewpoint of the
authors
It is a research paper and
contains highly reliable
and accurate information
version 1.0 12