Academic Skills: Reflective Logbook and Research Plan Assignment

This assignment showcases a student's reflective logbook detailing their learning journey, focusing on personal, academic, and English language skills. It highlights strengths and weaknesses in areas like communication, time management, and research abilities, culminating in a personal development plan with actionable steps and target dates. The assignment also includes a research plan centered on analyzing customer preferences at BOXPARK Croydon, employing qualitative research methods, primary data collection through surveys, and secondary data from journals and articles, all while adhering to ethical considerations. The research aims to understand customer choices and preferences, offering insights into strategies for influencing customer behavior and gaining a competitive advantage in the restaurant industry. The student aims to enhance the mental health and well-being and also reduce the stress.

Academic Skills

TABLE OF CONTENT
TASK 1: REFLECTIVE LOGBOOK ............................................................................................4
Reflection on learning..................................................................................................................4
TASK 2............................................................................................................................................9
RESEARCH PLAN.........................................................................................................................9
Background..................................................................................................................................9
Aims and Objectives....................................................................................................................9
Research Questions......................................................................................................................9
Research Rationale.......................................................................................................................9
RESEARCH METHODOLOGY...................................................................................................10
PRIMARY SOURCES..................................................................................................................10
Data Analysis.............................................................................................................................10
SECONDARY RESEARCH ........................................................................................................12
REFERENCES..............................................................................................................................15

TASK 1: REFLECTIVE LOGBOOK
Reflection on learning
Personal skills: Personal skills refers to the senilities that help the students to have
positive interact with each other. The personal skills are also called as the interpersonal skills or
the people skills which helps the people to develop their personality (Rose and et.al., 2020).
From the learning I have learned many personal skills and there are some skills which I have to
learn in order to develop my personal skills which are as follows:
Strengths
From the learning of this I have developed my
personal skills which helps me to increase in
the personality.
The personal skills I have learned from this are
collaboration skills, problem solving skills and
leadership skills.
Weaknesses
The skills I was not able to gain from the
learning is conflict resolution skills,
communication skills, time management skills,
and critical thinking skills.
Academic skills: The academic skills refers to the skills which are made up of the core
skills which includes the academic writing, presentation skills and referencing (Jylänki and et.al.,
2021). From the learning I have developed my academic skills also and thee are some skills that I
was not able to learn from the learning which are as follows:
Strengths
From the learning of this I have developed my
academic skills which helps me to increase in
the knowledge.
I have learned about the cooperation while
having learning on any subject.
Further I have gained the analytical skills by
analysing the facts and figures in the learning.
My note taking skills and data analysis skills
has been improved by having learning.
Weaknesses
The academic skills which I have not gained by
having the learning is time- management skills,
research skills as I have not done nay research
while having learning.
My reasoning skills are very weak and I have
to also work on my summarizing skills.

Academic English Language Skills: Academic skills are the skills that used to provide
the training and qualification in the language and in the academic skills which helps the students
to learn with full potential (Lin and Magnuson, 2018). From the learning to have developed by
academic English language skills which helps me to have better learning in my studies.
Strengths
From the learning of this I have developed my
academic English language skills which helps
me to increase in the communication by having
good learning in the language.
In order to have good academic language skills
I have improved my readings and by making
the notes I have improved my English.
Weaknesses
There were some academic English language
skills which I have not learned as I was weak
in those skills.
Those skills are researching, writing the
academic essays and presenting presentations.
Learning and getting skills is the major and important part that the students must develop
while having the learning. Learning skills includes and describes the tasks which involved in
order to have better learning which includes management, note- taking, study skills and
communication skills (Shannon, Scerif and Raver, 2021). From the learning I have developed by
personal skills which helps me in order to be more focused about the personality development.
The personal skills that I gained by having the learning are collaboration skills, problem solving
skills and leadership skills. I was the leader in my group which helps me to develop the
leadership skills. There were some personal skills which I have not gained from the learning is
conflict resolution skills, communication skills, time management skills, and critical thinking
skills. As there was no restriction on the time, so I was not able to learn to have management
about the time.
From the learning I have developed my academic skills as these skills which are made up
of the core skills which includes the academic writing, presentation skills and referencing in the
studies. By having the learning and gaining the academic skills it helps me a lot in my studies.
As I have learned about the cooperating skills by cooperating with my group and having the best
learning. Further, I have developed my analytical skills by analysing the facts and figures in the
learning. As previously my analytical skills were not good but by having this learning I have

developed my skills. I have also developed the note taking skills and data analysis skills which
helped me a lot in my learning by making the notes and learning from the hand- written notes.
There were some academic skills which I was not to learn which are having the learning is time-
management skills, research skills as I have not done nay research while having learning. The
reasoning skills are very weak and I have to work on that. My summarizing skills is also not
good as I was not able to summarize the paragraphs while having the learning. By enhancing the
various skills it helps me to develop my personality and also the knowledge by having the good
academic skills.
Furthermore, I have developed the academic English language skills which helps me in
improving my vocabulary. By taking the training I used to developed my skills which helps me
to write the best in my exams. This skill also develops my communication skills by having good
learning in the language and by this I have learned new words. To have good academic language
skills, I have developed my readings which helps me in improving the vocabulary. Reading the
various books and academic journals I have developed my reading skills which improves my
English language skills. There were some academic English language skills that I have gained by
having learning as I was weak in those skills. The skill which I needed to develop is researching,
writing the academic essays and presenting presentations. From the learning I have developed
my academic English language skills which helps me to have better vocabulary in my learning.
These are the most required skills which helps me in gaining my knowledge in my learning.
Personal development plan:
Personal development plan refers to the plan which is the action plan that helps the
person to identify the weak skills which will be developed by having the target dates. It I
basically self- evaluation and self- reflection of own personal skills which the person must
recover in order to have good knowledge and skills by having the learning (Gaspar and et.al.,
2018).
By making the personal development plan it helps me to have the clear goals in order to
have better learning in my projects. It basically helps to have the track the progress that how
many days the person is taking in order learn the weak skills. By learning the weak skills it helps
to enhance the mental health and well- being and aloes reduces the stress. The person by stating
its strengths and weaknesses will able to make the personal development plan. I have make the

personal development plan which helps me to know about the target dates in order to achieve my
weak skills that I have not gained in learning.
My personal
development
targets
Short term or
long term
How will I
achieve my
targets?
Activities
that I need
to undertake
in order
achieve
objectives?
Date of
review
Progress
made
towards
target
Further
cation
required to
improve
skills
Actual date
in order to
achieve the
targets
To improve
communicati
on skills
Short term
(2 months)
I have to
have good
communicati
on with my
groups and
with other
people in
order to
improve my
communicati
on skills.
02/04/20
22
I have been
better in my
communicat
ion skills as
compare the
past.
I have to do
better
communicat
ion with the
more
people.
02/05/2022
To improve
time
management
skills
Long term
(6 months)
I have to
make the
proper
schedule in
order to
improve time
management
skills
02/04/20
22
By making
the tome
table of
working I
have
somehow
improved
my skills.
As working
on time is
must, so I
need to
develop
more of this
skills in
order to
02/09/2022

have better
time
management
To improve
reasoning
skills
Short term
(3 months)
By analysing
the data in
the proper
manner and
knowing
about the
reason of
selecting the
data my
skills can be
improved
(Brandlistue
n and et.al.,
2021).
02/04/20
22
02/06/2022
To develop
researching
skills
Long term
(6 months)
Getting
research on
he various
topics will
helps me to
develop my
researching
skills.
02/04/20
22
While
having
learning I
have
research on
the various
topics which
helps me in
developing
my
researching
skills.
To be more
focused and
frequent
towards the
research as
this helps
me to gain
the various
things in my
learning.
02/10/2022
To develops Long term 02/04/20 02/09/2022

presentations
skills
(6.5 months) 22
TASK 2
Topic- To analyse the customer choices and preferences of restaurant in UK : A case study on
BOXPARK Croydon.
RESEARCH PLAN
Background
Customer preferences are considered to be the expectations, dislikes, motivation and
inclination of the customers that drives them towards an organization. In the restaurant the
customer preferences and choices are very important as it is the factor which influences the
decision-making process of the business. This is directly related to the food type, food quality
and value for money which is helpful for the choice of variable for the consumers during the
selection of the restaurant. BOXPARK Croydon is a restaurant based in UK which was
established in 2015 with both facilities related to dining and takeaways.
Aims and Objectives
Aim
The aim of this research is to understand the influence of customer preferences and
choices for restaurant business for BOXPARK Croydon.
Objectives
 To understand the concept of customer preference and choices.
 To analyse the significance of customer preferences on restaurant businesses.
 To identify the strategies used by restaurants to influence the customer preferences and
choices.
 To recommend ways of gaining competitive advantage with by understanding the
customer preferences for BOXPARK Croydon.
Research Questions
Q.1 What is the meaning of customer preferences and choices?
Q.2 Why is it important restaurant industry to understand customer preferences?
Q.3 How can BOXPARK Croydon influence customer preferences and choices?

Research Rationale
The reason for doing this research is to understand the concept of customer preferences.
This study will help other researchers and organization to understand the influence of customer
preferences and choices on the restaurant. It will also help in finding ways in which restaurant
can affect the customer preferences.
RESEARCH METHODOLOGY
Research Type :
There are two types of research quantitative and qualitative out of which qualitative
research has been selected for this research (Argyres and et.al., 2020). Qualitative research
involves the collection of analysation of non-numeric data for understanding the concept and
opinions.
Data collection :
There are two types of data collection method which are chosen in this research primary
and secondary. Primary sources of data are interview, survey and speeches. Secondary sources of
data are journals, books, articles and websites.
Sampling :
For the survey of gathering primary data random method of sampling has been done (Lo,
Rey-Martí and Botella-Carrubi, 2020). In sampling the random customers have been taken for
survey.
Ethical considerations :
The ethical consideration of this research includes taking full consent of the randomly
selected individuals for survey. This research will select sources after 2018 for validity of the
sources.
PRIMARY SOURCES
Data Analysis
Theme 1
As per this survey the of the age group which visits the restaurant it can be understood
that most of the customers of this restaurant are from the age group of 30-50. This explains that
the business would need to increase its marketing practices in such a way that it attracts younger
audience in which it might consider decreasing the prices of the products.

Theme 2
As per this survey it was understood that most majority of the respondents have visited
the BOXPARK Croydon. This shows that the brand image of this organization can be considered
to be the factor which influences the growth of the business. This explains that the business has
been able to understand the growth of customer preferences practices. Therefore, it will be
important for the organization to increase its social media practices for gaining the competitive
advantages and the reach of the customers that it is looking for.
Theme 3
As per the survey the quality of the food of the company can be considered to be the key
for the business to achieve growth. Therefore, it will be very important for the organization to
analyse the performance of the food. For maintaining the quality of the food the restaurant can
take continuous feedback that will provide the business with the success it requires. This can be
considered to be the factor which influences the strategic growth of the business.
Theme 4
With the help of this question it can be said that the marketing practices of the business
has been very effective in being able to reach the customers. This explains how the business is
getting affected the most through the means of social media marketing. In order to improve its
other marketing practices, it would need to make more investments into the business of the
organization. Despite all this the focus of the organization needs to be on the social media
marketing the most.
Theme 5
This is the survey question which explains how satisfied the customers are by the services
and food of the organization. The majority of the customers have given positive results to this

question which explains how the business would be able to increase the organizational
operations which helps the business in the management of the quality of the services it provides
(English and Fleischman, 2019). This is the one of the effective way in which they are being able
to influence the customer preferences.
Theme 6
As per most of the customers there was nothing that was missing from the menu of this
restaurant which shows that the business is being able to provide all the essential requirements to
the customers. This is considered to be the factor which has been able to influence the
organization in different ways. The focus of this business needs to be on areas which require
most attention in the business. This will be the factor which will provide the business the growth
it requires.
Theme 7
The services of the restaurant have been able to achieve positive results from the
customers this is the factor which is able to explain how efficient the business has been towards
the management of the its services providers and resources. This is considered to be the factor
which provides the organization strategies that it needs to introduces in the organization. There
are areas in which the business can provide effectiveness through the introduction of efficient
marketing practices.
Theme 8
As per this survey the mind-set of the customer towards this organization can be
understood this shows how effective the business has actually been. This shows that the
customers are always satisfied with restaurant and are ready to recommend some friends. This
means through some feedbacks and other areas of development this restaurant can achieve
growth in the market (Olimovich, Kudratovna and Sayfitdinovich, 2020).
SECONDARY RESEARCH
Theme 1: the concept of customer preference and choices

According to Jiang and et.al., (2019) customer preference refers to the different kinds of the
choices which are basically made by the buyers in order to buy the products. There are different
kinds of the objectives which are accomplished by the organization through referring the
customers preferences as in turn allows the company to get information regarding their choices.
This allows the firm to receive different form of the benefits such as higher profitability. On the
other side, Amorim and et.al., (2020) depicted that customer preferences refers to the type of the
products basically selected by individuals as per their liking & disliking. This severs various
drawbacks to the organization that hampers its growth. The main reason behind such continuous
changing trend, inaccurate ability to conduct the research & development, appropriate ability to
attract customers. In contrast to this, Feng, Caldentey and Ryan, (2018) customer preference sis
the choices of the buyers that are made at the time of buying products or services offered by the
organization. There are basically different types of the customer choices that get influenced due
to the functionality, experience, reliability, efficiency, performance, etc.
Theme 2: significance of customer preferences on restaurant businesses.
In the views of _ there are various ways in which understanding the customer preferences allows
the company to gain the proper knowledge so that offering goods and services to meet customers
demand in accurate manner can become possible. It aids in attracting & retaining the customers,
having ability to coordinate with changing circumstances, become possible to grab the larger
market share, etc. On the other side, Jagabathula, Mitrofanov and Vulcano, (2022) depicted that
there are various types of the preference which aids the company to gain the understanding
about the prevailing views and attitude so that offering products, understanding lacking areas of
firm, helps customer to provide relevant experience, etc. These all provides assist to gain the
proper understanding that how the customers are experiencing the products and service offered
so that eliminating non crucial elements can become possible. In contrast to this, Oliveira and
et.al., (2021) said that having information Gardin customer preferences and choices is important
in respect to evaluate ability to overcome the competition prevailing in market. This aids in
recognizing the competitive advantages that can help in growth in sector.
Theme 3: Identify the strategies used by restaurants to influence the customer preferences
and choices.
According to Manickam and et.al., 2022 there are several strategies which can be used by the
organization to influence he customer preferences. This include engaging with the customer via