This report details a student's personal development plan, focusing on the analysis and improvement of both personal and academic skills. The report begins with an evaluation of the student's strengths and weaknesses in areas such as technical competency, problem-solving, determination, critical thinking, communication, research, note-taking, summarization, and paraphrasing. The student then sets specific, measurable, achievable, relevant, and time-bound (SMART) targets to improve these skills, outlining activities and support needed to achieve each target. The report provides examples of how the student has applied skills like active listening, reading strategies, paraphrasing, and summarization. Furthermore, it describes the student's approach to conducting academic research for a marketing project, including research methods, challenges, and the process of collecting data through surveys and questionnaires. The report concludes with a summary of findings, providing a comprehensive overview of the student's self-assessment, skill development strategies, and research methodology.