Strategic Business Plan for Academies Australasia Hobart Expansion

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Strategic & Business Planning

1. Executive summary
This is the strategic plan for the Academies Australasia which provides education
services to the students in various countries. They provide bachelors, diploma
certified diploma, master’s degree and many other courses to more than 129 country
students. Their vision is to provide good quality vocational education and higher
education courses to the students to achieve their career goals. They want to grow as
the largest educational institution in Australia. The institution also provides students
with high academic experience, proactive service culture and a personal touch. They
will also deliver industry-relevant and academically-rigorous courses in targeted
discipline areas to produce the best graduates.
Their stakeholders always work for better services and quality education is
emphasized. The institution is working well and the students have a positive review so
they want to start a new branch at Hobart, Tasmania. The institution possesses the
values like student-centred, act with integrity and respect for their stakeholders
(students, peer, and teacher’s staff). These values encourage the institution to grow
and develop better services.

2. INTRODUCTION & BUSINESS PLAN
The Academies Australasia provides the English language, Senior high School,
Diploma, Advanced diploma, bachelor and master degree courses. The institution
covers more than 5000 students with over 129 countries. The institute wants to start
its new branch at Hobart, Tasmania. The main aim of the institute is to provide best
quality education to the students all over Australia. The institute has very promising
and qualified faculty for the students who produce the best students who are dedicated
to working.
3. REVIEW MARKET REQUIREMENTS IN THE NEW LOCATION
The new location for the Academies Australasia is very promising as it has less
number of universities and students require a choice to get a better education. Hobart
has a good quality of potential students who want to learn courses and work for a
better future. The institute can follow the low pricing strategy to attract a number of
students. The institute can offer their courses and training to improve the education
system in the area. The institute should promote their courses through a multimedia
medium which will help them to establish their brand in Hobart.
1.

4. DEVELOP PERFORMANCE OBJECTIVES FOR THE EXPANSION AND
GROWTH
Performance
Area
Performance Objectives Target to achieve Time Frame
Financial
Performance
The institute should be
able to attract a good
number of students in the
Hobart, Tasmania.
The maximum number
of students to enrol into
the different courses of
the institution.
The institute will
observe the
performance of
the institute in
the first 6
months.
Customer and
Market
Performance
The institution should
make their stakeholders
satisfied and interested in
the educational courses
The customers and
market should recognise
the institute all overstate.
The institute will
observe the
performance of
the institute in
the first 6
months.
Internal
Efficiency and
Effectiveness
The staff and faculty of the
institute should improve
their internal process and
services.
The staff is well behaved
and managed with an
effective number of
teachers and professors.
The institute will
observe the
performance of
the institute in
the first 6
months.
Long Term
Development
and Innovation
The institute will aim at
becoming a reputed
institution in Tasmania.
The long term aim of the
institute is to become a
popular and relevant
source of education for
the people of Tasmania.
The institute will
observe the
performance of
the institute in
the first 6
months.

5. IDENTIFY FINANCIAL, HUMAN AND PHYSICAL RESOURCE
REQUIREMENTS
The Academies Australasia will require funds for the infrastructure, recruitments,
amenities and other facilities for the institution. The human resources of the institute
will include professors, lecturers, helping staff and other people who will assist the
institute. The physical resources include land, electricity, water and other amenities
for the new branch.
6. PERMITS AND LICENSE REQUIREMENTS FOR EXPANSION
The new branch has to get the permit and license for starting a new educational
institution in Hobart, Tasmania. The educational institution has to take permission
from the government and other educational bodies which are responsible for the
educational decisions in the state.
7. DETERMINE INFORMATION REQUIREMENTS
The information about the Hobart, Tasmania can be gained through the PESTLE
analysis of the institution. The pestle analysis involves the political, economic, social,
technological, legal and environmental environment of the market.
8. INTERNAL AND EXTERNAL ENVIRONMENTAL ANALYSIS
PESTLE Analysis template
Political factors:
 The political environment of the
Hobart, Tasmania involves procedures
and process to be followed.
 The political party influence the
education industry of the state.
 The permits and license procedure is
very time-consuming.
Economic factors:
 The economic condition of the state is
very strong and have stable conditions.
 The economic environment of the state
also shows that people have an equal
distribution of wealth and income.
Social factors:
 The social environment of Tasmania is
very promising and have diversity.
 The culture and diversity of the state are
Technical/technological factors:
 The state has advanced technology for
the educational sector.
 The technology sector of Tasmania has a

very attractive. large scope.
Legal factors:
 The legal rules and regulations are very
lengthy and complex.
 The education system of the state is very
effective with different types of schools.
Environmental factors:
 The environmental factors of Tasmania
also affect the educational system.
 The environment of the state also
influence the people and systems.
9. SEEKING ADVICE FROM DIRECTOR ON ENVIRONMENTAL
ANALYSIS
Email Communication Template
Academies Australasia
18, February 18, 2019
Subject: suggestions for environmental analysis
To: director
Dear Director,
The environmental analysis of the Academies Australasia shows that the state is very apt
for the new branch of the Institution. It has potential people, place and process for the
educational system of the state. The education system of the state requires new options and
facilities for the students of the place. The population of the state is very dedicated to the
educational systems.
ABC
Manager
Approved by Director? Yes No

If no, Suggestions:

10. SWOT ANALYSIS
SWOT Analysis Template
Strengths Weaknesses
 The academies Australasia have a
successful reputation and brand value
in Australia.
 The institution has a great number of
partners and contacts for the services
of education.
 The institute has great resources and
material for the students
 The branch will be in a different state
which should be managed remotely.
 The management of the staff will be
difficult.
 The resources will increase the expenses.
Opportunities Threats The state has potential students who
need educational courses and services.
 They can increase the brand value and
return for the institute.
 The legislation of the state is very strict
and can change with time.
 The education system of the state is very
diverse and changing continuously.
Plans to address SWOT with organisational capabilities:
 The organisation have an effective management system and methods.
 The staff and stakeholders of the organisation should have a proper system for
providing services to the students.
 The students of the institution have different choices for vocational and higher
education.
 They should provide technology and training oriented methods of teaching.

Competitor Analysis Template
Competito
r
Establishe
d date
Size Market
share
(%)
Value to
customer
s
Strengths Weaknesses
Claremont
College
Hobart
1990 607 20 They
provide
low-cost
education.
The pricing
strategy of
the
organisatio
n.
It is
established
long ago so
people have
trust over
it.
The number
of courses
and quality of
education.
The faculty
for providing
education.
Don
College
Devon-port
1973 961 24 The
education
al services
of the
institute
are very
high.
The quality
and faculty
of the
organisatio
n.
The pricing
strategy of
the
organisation
is very high.
Elizabeth
College
Hobart
1842 909 35 The
institute
provides
training
and
internship
also
The
extracurricu
lar services
and
facilities
for the
student
The
management
of the staff is
very difficult
and the
expenditures
are very high.

11. A PLAN FOR HUMAN RESOURCES/SKILLED WORKFORCE
AVAILABILITY AND COSTS
The institution will be requiring highly qualified and skilled professors, teachers
and lecturers for providing the education to the students. The skilled human
resources will be essential to maintain the reputation of the educational system.
The institute will require maintaining the faculty for all the vocational and higher
education courses of the organization.
Staffing requirements and forecasted costs
Position/Role No. of staff
required
Year 1 expense Year 2 expense Year 3 expense
Professor 12 200$ 250$ 270$
Lecturer 20 400 450 500
Teachers 15 300 325 400
High
professionals
2 100 150 200
Helping staff 20 200 250 300
Assistants 10 100 150 200
Total Staffing costs
Job Advertisement
Academies Australasia
Staff required
Professors
 The permanent full-time position
 38 hours per week
 $46,000 per year + superannuation
 Hobart, close to public transport
We are looking for professors for our new branch in the Hobart, Tasmania.

The professor will report to the office manager and will be responsible for:
 Teach the students/clients
 Provide training to the staff if experienced
 Provide support and guidance to students
The job will be full time, with hours to be worked between 9.00 am and 5.30 pm
Monday to Friday.
Successful applicants must have:
 relevant previous teaching experience
 professional degree for teaching
 advanced Microsoft Office and typing skills
 strong communication and interpersonal skills
 strong organisational skills and attention to detail
The relevant degree or experience should be considered. The interested candidate can
apply by filling the online or off-line forms for the position. The interested candidates will
be short-listed and called for the interview
If you are interested in this job, please email your resume to <contact email
address> or call <contact telephone number> for further information.
Applications close on March 2 2019
You are required to prepare:
a. Projected Profit and Loss Statement for three years

b. Cash-flow Statement for three years
Profit and Loss Statement Template
(Modify the template according to your organisational requirements)
Year 1 in (000) Year 2 in (000) Year 3 in
(000)
Income
Income from student fees 200000 330000 450000
Income from Online
tutorial services 150000 150000 150000
Total income 350000 480000 600000
Expenses
Payroll 67500 74250 81675
Wages to temporary
lectures 9000 9000 9000
Cost of educational tours 4000 5000 6500
Rent 16000 18000 20000
Utilities 10000 12000 12000
Cost of transportation
facility 4500 4500 4500
Insurance 3500 3500 3500
Administrative Expenses 55000 60000 65000
Advertising 20000 20000 20000
Misc. Expenses 13000 15000 17000
Total Expenses 202500 221250 239175
Net Profit 147500 258750 360825