Analysis of Accenture's Business Strategy: Report on Differentiation

This report examines Accenture's business strategy, particularly its differentiation strategy, to gain a competitive advantage. The report explores the company's mission and vision, as well as the importance of factors like cost structure, human resources, and research and development. It also i...Read More

Running head: ECONOMICS OF GLOBALISATION
ECONOMICS OF GLOBALISATION
Name of the student
Name of the University
Author’s note

1ECONOMICS OF GLOBALISATION
CLA-1
The business strategy which Accenture needs is the differentiation strategy. The
implementation of differentiation strategy includes differentiation of-
 Product- this creates an edge over the competitors. Accenture can offer innovative
product and service to its customers that fulfils the customer needs and demands. This
includes heavy cost for the research and development and as well as in production and
marketing (Lawler III, 2016).
 Pricing- the market force such as the supply and demand decides the price of the
product. This intends to gain differentiation in pricing that can charge lowest price to
gain superiority by offering maximum price.
 Organisation- the differentiation helps the organisation to earn success through brand
name goodwill and customer loyalty.
Vision and Mission
Vision- the vision is to achieve competitive advantage through effective strategies
analysed through its issues.
Mission- To achieve more on the return on investment than the cost involved in it. To
make the company competent for market leadership to offer uniqueness in its product and
service.
The factors which can be considered for effective market growth are cost structure,
human resource, research and development, marketing, product offerings, product
differentiation. These factors helps to improve the performance of the firm.

2ECONOMICS OF GLOBALISATION
SWOT
Strength Weakness
Differentiation strategy helps the firm to carefully
analyse customer’s requirements to identify the
feasibility of integration of differentiation strategy
into a unique product (Engert, 2016).
The business strategy may not
focus on coordination among the
employees.
It also depends on consulting
business which can lead to
financial declination.
Opportunity Threat
It can expand its business by targeting on small
projects.
It can focus on new technology and BPO and can
make the revenue equivalent to consulting business
(Alva, 2018). This can help the business to
penetrate better.
The threats from its competitors
in IT sector due to their unique
business strategy such as
Capgemeni, Infosys.

3ECONOMICS OF GLOBALISATION
Summary
The company intends to set a unique business strategy that is the differentiation strategy
which the firm implements for more innovation and acquire competency in the market.
The company implemented many differentiation strategy which helped the company to
overview the product, pricing and focused on organisational functions. This assignment
helped the organisation to stratify different strategies for growth aspects of Accenture.

4ECONOMICS OF GLOBALISATION
References
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Engert, S., & Baumgartner, R. J. (2016). Corporate sustainability strategy–bridging the gap
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834.
Lawler III, E. E., Benson, G. S., & Ledford Jr, G. E. (2016). A Study of Cutting-Edge
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