Analysis of Accommodation Services within Hospitality Sector Report

This report provides a detailed analysis of accommodation services within the hospitality sector. It begins with an introduction and overview, emphasizing the contribution of accommodation to the broader hospitality industry. The report then delves into the varied types of accommodation services, including resorts, hotels, guest houses, and motels, and distinguishes between commercial and non-commercial ventures. It examines the size and scale of accommodation services, followed by an exploration of different ownership models, such as management contracts, franchises, and proprietary ownership. A significant portion of the report discusses classification and grading systems, like the AA rating system, and their role in consumer reservation decisions. Furthermore, it analyzes the roles played by online review sites, such as Expedia and TripAdvisor, in shaping customer choices. The report concludes by summarizing key findings and reiterating the importance of accommodation services in enhancing customer satisfaction and industry profitability, supported by relevant references.

MANAGING ACCOMMODATION
SERVICES
PART A

TABLE OF CONTENT
 Introduction
 Overview in context of hospitality sector and explanation based on contribution of accommodation sector-
 Varied types of accommodation services
 Distinguish between commercial & non-commercial ventures-
 Size and scale of accommodation services found within hospitality sector-
 Varied types of ownership applicable to accommodation services
 Discussion based on classification & grading systems and role-played by them when consumer look for reservation-
 Roles played by online review sites
 Conclusion
 References

Introduction
 The current presentation will be based non Crowne Plaza hotel.
 It will explain size and scale of accommodation services found within hospitality sector.
 It will define varied forms of ownership accessible to lodging service and will also define role that
classifications, grading system and online review sites play in context of reservation.

Overview in context of hospitality sector and explanation based on
contribution of accommodation sector
 Hospitality is one the biggest and most profitable sectors in the world, as it provide
accommodation, Food & beverage and other types of services to visitors.
 All the services they offer to individual traveler which make them able to enjoy holidays
while staying within hotels, lounge and resorts as well.

Cont..
 Hospitality sector plays significance role in visitor's overall experiences of visiting a specific place.
 Accommodation may consider as one of the essential components of guest expenditure, therefore role of this
force is important in hospitality industry.
 It contributes in term of increasing profitability and customer satisfactory level. It helps to gain attention of
visitors and retain them by providing satisfactory services according to preferences and needs.

Varied types of accommodation services

Cont..
Resort-
 This form of accommodation service may define as self-contained commercialized organization that attempts to
cater most of traveller's wants, such as drink, sports, food, shopping, and entertainment on premises.
Hotels-
 The size of accommodation services may define through number of hotels as it is the part of this sector. From
budgetary to high standard, there are hundreds of hotels accessible in the UK. It employs approx 2,302,000
employees.
Guest house-
 Just like hotels, guest houses are also considered as sub-part of accommodation services or sector. It is a type of
lodging, where people like to stay from two to five days.

Cont..
Motels
 This type of accommodation service provides quality and satisfactory services to travelers. It caters coffee, tea and sometimes cooking
facilities to guests.

Distinguish between commercial & non-commercial ventures

Cont..
 According to the structure of accommodation sector, non-commercial and commercial are the two forms of sub-sectors,
which are quite different from each other.
Non-commercial Commercial
In this category, private house, shelter and institutional
ventures are included, which provides satisfactory and
beneficial services to people.
While fast-food and full services such as catering,
recreational outlets, restaurants, and night clubs are
included in list of commercial business.
The purpose of non-commercial companies is quite
different from the aim of commercial ventures. They
want to feed homeless people, and manage an
association of ventures.
On the other hand, the aim of commercial businesses
that have operated in the accommodation sector is to
increase profitability,
Non-commercial businesses focused on improving
living standards of local people, instead of making
money.
While, all the companies included in this category of
businesses concentrates on earning money or profit by
providing food and other types of services.

Size and scale of accommodation services found within hospitality
sector
 Mid range service-
 World class service-
 Limited or budget service-

Forms of ownership applicable to accommodation services
 Management contract-
 Franchise-
 Proprietary ownership-