Accommodation Industry: Mariott International Inc. Report

This report provides a comprehensive analysis of the accommodation industry, beginning with an introduction to the sector and its key components, including hotels, tourism agencies, and restaurants. It focuses on Marriott International Inc. as a case study, examining the scale and size of accommodation services, differentiating between commercial and non-commercial businesses, and exploring various market segments. The report then delves into different forms of ownership applicable to accommodation services, such as proprietary ownership, franchises, and management contracts. Furthermore, it discusses the crucial role of grading, classification systems, and online review sites in influencing potential guests' decisions. The report evaluates a range of accommodation services, considering the implications of ownership, grading, classifications, and online reviews on guest decision-making. The report concludes by emphasizing the accommodation industry's significance in the modern business environment and its contribution to the country's GDP and financial growth, supported by references to relevant literature.

The Accommodation Industry

Table Of Contents
INTRODUCTION
Mariott International Inc
CONCLUSION
REFERENCES

INTRODUCTION
The accommodation industry refers to that type of industry which refers to the
hospitality sector. Here accommodation refers to the building, room and lodging which
provides shelter for a person to stay, sleep and live. It includes hotel, tourism agencies,
restaurants and bars. (Dudás, and et.al., 2017 ).In this report, the research has also been
done on the types of accommodation services available within the hospitality industry.
The chosen organisation is Mariott International Inc. It is the hotel which an American
multinational company which operates, franchises and licenses lodging including hotel,
residential and timeshare properties. It is the largest hotel chain in the world by the
number of available rooms.

Identify the scale and size of the accommodation services found
within the hospitality industry and distinguish between commercial
and non-commercial businesses in the accommodation sector.
Hotels are the most common and traditional way of accommodation. The common
services which are provided by the hotel. (Flegel, T. W., 2020). It includes bed and
breakfasts, guest houses and home-stays, chalets, youth hostels, cottages, apartments
and boats. With similar needs of products and services, the commonly used market-
segments and the identifiable group of customers are as follows:
 World Class Service: They are also called as luxury hotels. They target those kind of
people as their primary market. It includes the top Business Executives,
Entertainment celebrities, high ranking political figures and wealthy clients. They
provide upscale lounges and restaurants, valet, concierge services and the private

 Mid-range service: The hotel offers the three to four star hotels service which
appeals to the largest segment of the travelling public. These kind of hotels do not
provide elaborate services and has the adequate staffing. They provide different kind
of services which includes uniformed service, food and beverage room service, in-
room entertainment and various other facilities.
 Budget and limited service: These hotel have the speciality in terms of providing
services with respect to the clean, comfortable, safe, inexpensive rooms and meet the
basic needs of guests. (Mittendorf, C., 2016). These kind of hotels appeal primarily
to budget-minded travellers who want the room with minimum services and
amenities which is required for a comfortable stay. With the kind of aim that without
providing the unnecessary additional paying cost for costly services.

In terms of Mariott International Inc hotel, it provides services with respect to the
Mariott management services which provides food and facilities management for
business, education and health care clients. Mariott senior living services which
includes the management of seventy five senior living communities and with respect to
the Mariott distribution services which operates fifteen distribution centres. There are
some differences between the commercial and non-commercial businesses in the
accommodation sector. (Coşkun, and et.al., 2019 ).In the commercial business within
the accommodation sector, their primary goal is to provide the services with speed,
efficiency and competitive prices while keeping the services to a minimum level.
Commercial business operate on the basis of for-profit basis. Under the non-
commercial
business, the focus is not on selling the F & B products. But it act as the secondary
support service. Non-commercial food services always act as the facilitating factor.

(Jones, C. and Li, S., 2015). Their primary aim is that to cover the costs rather than
making profits. So these are the differences between commercial and non-commercial
businesses. Both kind of businesses have different aims, perspective, targets and
objectives.

Explain the different forms of ownership applicable to
accommodation servicesThere are three different forms of ownership applicable to accommodation services
which includes:
 Proprietary Ownership: Under this head, it is the chain of hotel which is owned
and managed by one company. (Popescu, A., 2016). In the general terms, with the
support of three or more units it constitute a chain but major hotel chains have the
range from 300 to 5000 properties.
 Franchise: A franchise is basically a license given by the company or franchiser
which uses the company’s ideas, methods, trademarks in the business.
 Management Contract: Under this head, a property owner contracts with the hotel
management company to operate the establishment.

Discuss the role that, grading, classifications systems and online
review sites play when potential guests look for and book
accommodation
According to the current period of time, when everything has shifted towards the digital
media then before doing the bookings customers take review from the online platform
so that they can approach towards the best quality of hotel which provides best services
to them. (Arshad, and et.al., 2018 ).So its really important that they have to maintain a good
standard on the online media and takes care about the customers feedback so that no one can
post on the online platforms into the negative spectrum. It’s the responsibility of the staff
members of the hotel to satisfy their customers and always customers should be their first
priority so that their customers also create a impression in the mind that the hotel first
preference is with respect to their customers only. So these grading , classification on the
online media influence the choices of the customers.

Evaluate a range of different accommodation services and the
implications of ownership grading, classifications and online
reviews upon guests’ decision-making
There are different range of services which has been offered by the hospitality industry
or by the hotels. It can categorised into three spectrums. It includes high class or world
class services, medium range and budgeted services. According to their financial
conditions and their requirements the customers have categorised the hotels and do their
bookings accordingly. There are various kinds of customers in the market which
belongs to the different categories of classes. So the ownership grading, classification
and online reviews has helped them to take the best decision in terms of their financial
criteria as well as according to the best services provided by the hotel. That’s why
people follow most of the online reviews because up to the some extent they are
authentic and practical in nature.

CONCLUSION
Accommodation industry in today s fast moving environment. Because up to
the some extent and majorly it contributes towards the gross domestic product
of the country. (Mamivand, and et.al., 2015). And also it supports in financial
manner also for the growth of the country. That’s why it is one of the very
important sector in all among the sectors.

REFERENCES
Books and Journals
Dudás, and et.al., 2017. A socio-economic analysis of Airbnb in New York
City. Regional Statistics, 7(1), pp.135-151.
Coşkun, and et.al., 2019. Adapting engineering education to industry 4.0
vision. Technologies, 7(1), p.10.
Popescu, A., 2016. The correlation between tourism accommodation capacity and
tourist inflow by micro region of development in Romania. Scientific Papers:
Management, Economic Engineering in Agriculture & Rural Development, 16(4).
Arshad, and et.al., 2018. Pakistan tourism industry and challenges: a review. Asia
Pacific Journal of Tourism Research, 23(2), pp.121-132.
Mamivand, and et.al., 2015. Effect of variant strain accommodation on the three-
dimensional microstructure formation during martensitic transformation: application
to zirconia. Acta Materialia, 87, pp.45-55.