International Accommodation Management: Resort Performance Analysis

This report analyzes the performance of the Hidden Valley Resort, focusing on its brand attraction, positioning strategies, and competitive advantages within the international accommodation management sector. The analysis explores the resort's facilities, amenities, and how they cater to customer needs, including free Wi-Fi, smoke-free rooms, and spa services. The report examines the resort's approach to attracting tourists, particularly by leveraging its location, amenities, and pricing strategies. It suggests improvements such as cost minimization during lean seasons and promoting the resort's natural attractions. The report concludes by emphasizing the importance of strategic positioning and service placement in enhancing the resort's market performance. The report also includes figures from Choicehotels.com to support the analysis.

Running head: INTERNATIONAL ACCOMMODATION MANAGEMENT
INTERNATIONAL ACCOMMODATION MANAGEMENT
Name of the student
Name of the university
Author note

1INTERNATIONAL ACCOMMODATION MANAGEMENT
1. Introduction
Positioning of the accommodation and facilities helps in enhancing the performance of
the hotels in the hospitality industry. The Hidden Valley Resort located in 1755 Valley
Road, Huntsville, ON, P1H 1Z8, CA (Choicehotels.com., 2018). The facilities that are provided
by the hotel are based on the understanding of the different needs of the clients.
The discussion is focused on exploring the different facilities and amendments that are
provided by the hotel and the manner in which the hotel can take step to position their property
to maximize the tourist involvement.
2. Attraction of the brand
The brand of the hotel is more attractive to the customers as the hotel has taken steps to
provide free wifi facilities to the customers. On the other hand, the identification of the needs of
the customers for a healthy outing is also adhered by the hotel through the implementation of
smoke free rooms. The spa and the restaurant adjacent to the hotel help in aligning the amenities
that are provided by the hotel to the demands of the customers.
The hotel provides space for the corporate clients, which has helped in developing the
attraction value of the brand under the flag of Choice Hotels (Huntsville, 2018). The depiction of
the hotel as a cost cutter has also helped in influencing the value proposition and there by
attracting the attention of the customers. The fluctuation of the prices for a night stand in the
hotel has helped in maintaining the continuous guest appearance in the hotel which has helped in
enhancing the performance of the same in the market.

2INTERNATIONAL ACCOMMODATION MANAGEMENT
The front desk services that are offered by the hotel have helped in understanding the
different levels of change in the structure and the functioning of the business to enhance its
presence in the markets. The different amenities that are provided by the organization have
helped in enhancing the functioning of the same as per the analysis of the needs of the clients in
the market. Identification of the amenities that are provided by the competitors of the hotel has
helped the same in enumerating the different strategies to fulfill the needs of the clients who
make their visit to the hotel.
3. Positioning of the property to attract tourist attraction
The hotel must take steps to bring in changes in the structure and the offerings to
construct a positive growth of the hotel in that particular period. Minimizing the cost of the
rooms in the lean seasons and the extra amenities like better room services and food offerings
will be helping the hotel to bring in changes in the position of the hotel particularly in the leans
(Choicehotels.com., 2018). The hotel must take steps to promote the different aspects of the
beautiful sandy beach and the calm weather, which might be a relaxing place for the tourists in
the spring season. The hotel must take steps to promote the gorgeous beach waterfront, the docks
and Muskoka’s clean water bodies which helps in attracting the tourist attention to the spot.
4. Conclusion
Therefore, from the above discussion it can be stated that the identification of the various
strategies has helped the hotel in bringing in changes in the performance of the business in the
market competition. The proper placement of the services and the positioning of the property has
helped in bringing in developments in the situation of the hotel in the competitive markets.

3INTERNATIONAL ACCOMMODATION MANAGEMENT

4INTERNATIONAL ACCOMMODATION MANAGEMENT
References
Choicehotels.com. (2018). Retrieved 27 April 2018, from
https://www.choicehotels.com/ontario/huntsville/ascend-hotels/cn974
Huntsville, H. (2018). The Birches Restaurant - Muskoka Dining - lakeside dining room.
Hvmuskoka.com. Retrieved 27 April 2018, from
http://www.hvmuskoka.com/en-us/restaurant

5INTERNATIONAL ACCOMMODATION MANAGEMENT
Appendix
Figure 1: Ratings
(Source: Choicehotels.com., 2018)

6INTERNATIONAL ACCOMMODATION MANAGEMENT
Figure 2: Overall rating
(Source: Choicehotels.com., 2018)

7INTERNATIONAL ACCOMMODATION MANAGEMENT
Figure 3: Lowest Price Bidding
(Source: Choicehotels.com., 2018)

8INTERNATIONAL ACCOMMODATION MANAGEMENT
Figure 4: Location
(Source: Choicehotels.com., 2018)

9INTERNATIONAL ACCOMMODATION MANAGEMENT
Figure 5: Amenities
(Source: Choicehotels.com., 2018)

10INTERNATIONAL ACCOMMODATION MANAGEMENT
Figure 6: The picture of the resort
(Source: Choicehotels.com., 2018)